{"id":1584,"date":"2024-10-26T18:17:19","date_gmt":"2024-10-26T14:47:19","guid":{"rendered":"https:\/\/blog.arnavision.com\/?p=1584"},"modified":"2024-11-09T13:04:51","modified_gmt":"2024-11-09T09:34:51","slug":"what-is-the-penguin-algorithm","status":"publish","type":"post","link":"https:\/\/arnavision.com\/blog\/what-is-the-penguin-algorithm\/","title":{"rendered":"\u0627\u0644\u06af\u0648\u0631\u06cc\u062a\u0645 \u067e\u0646\u06af\u0648\u0626\u0646 \u0686\u06cc\u0633\u062a: \u0645\u0639\u0631\u0641\u06cc Google Penguin + \u0631\u0627\u0647\u06a9\u0627\u0631 \u0631\u0641\u0639 \u062c\u0631\u06cc\u0645\u0647"},"content":{"rendered":"<p><span style=\"background-color: #cc99ff;\"><em><strong>\u06af\u0648\u06af\u0644 \u067e\u0646\u06af\u0648\u0626\u0646<\/strong><\/em> \u0646\u0627\u0645 \u0631\u0645\u0632\u06cc \u0628\u0631\u0627\u06cc <em><strong>\u0628\u0631\u0648\u0632\u0631\u0633\u0627\u0646\u06cc \u0627\u0644\u06af\u0648\u0631\u06cc\u062a\u0645 \u06af\u0648\u06af\u0644<\/strong><\/em> \u0628\u0627 <em><strong>\u0647\u062f\u0641 \u06a9\u0627\u0647\u0634 \u0647\u0631\u0632\u0646\u0627\u0645\u0647 \u0648\u0628<\/strong><\/em> \u0627\u0633\u062a. \u0627\u06cc\u0646 \u0627\u0644\u06af\u0648\u0631\u06cc\u062a\u0645 \u0627\u0648\u0644\u06cc\u0646 \u0628\u0627\u0631 \u062f\u0631 \u0622\u0648\u0631\u06cc\u0644 2012 \u0645\u0639\u0631\u0641\u06cc \u0634\u062f \u0648 \u0647\u062f\u0641 \u0627\u0635\u0644\u06cc \u0622\u0646 <em><strong>\u06a9\u0627\u0647\u0634 \u0648\u0628\u0633\u0627\u06cc\u062a\u200c\u0647\u0627\u06cc \u0627\u0633\u067e\u0645 \u06cc\u0627 \u062f\u0627\u0631\u0627\u06cc \u0644\u06cc\u0646\u06a9\u200c\u0633\u0627\u0632\u06cc\u200c\u0647\u0627\u06cc \u063a\u06cc\u0631\u0637\u0628\u06cc\u0639\u06cc<\/strong><\/em> \u0628\u0648\u062f. \u0628\u0631\u0648\u0632\u0631\u0633\u0627\u0646\u06cc \u067e\u0646\u06af\u0648\u0626\u0646 \u062a\u06a9\u0646\u06cc\u06a9\u200c\u0647\u0627\u06cc \u0644\u06cc\u0646\u06a9\u200c\u0633\u0627\u0632\u06cc \u06a9\u0644\u0627\u0647 \u0633\u06cc\u0627\u0647 \u0627\u0632 \u062c\u0645\u0644\u0647 \u062e\u0631\u06cc\u062f \u0644\u06cc\u0646\u06a9\u060c \u0644\u06cc\u0646\u06a9\u200c\u0647\u0627\u06cc \u0627\u062a\u0648\u0645\u0627\u062a\u06cc\u06a9 \u0648 \u063a\u06cc\u0631\u0647 \u0631\u0627 \u0645\u0648\u0631\u062f \u0647\u062f\u0641 \u0642\u0631\u0627\u0631 \u062f\u0627\u062f \u0648 \u0647\u062f\u0641 \u0627\u0635\u0644\u06cc \u0622\u0646 \u067e\u0627\u062f\u0627\u0634 \u062f\u0627\u062f\u0646 \u0628\u0647 \u0648\u0628\u0633\u0627\u06cc\u062a\u200c\u0647\u0627\u06cc \u0628\u0627\u06a9\u06cc\u0641\u06cc\u062a \u0648 \u0627\u0641\u0632\u0627\u06cc\u0634 \u06a9\u06cc\u0641\u06cc\u062a \u06a9\u0644\u06cc \u0646\u062a\u0627\u06cc\u062c \u062c\u0633\u062a\u062c\u0648 \u0628\u0648\u062f.<\/span> \u062f\u0631 \u0627\u062f\u0627\u0645\u0647 \u0627\u06cc\u0646 \u0645\u0637\u0644\u0628<em><strong> \u0628\u0644\u0627\u06af <a href=\"https:\/\/arnavision.com\/\" target=\"_blank\" rel=\"noopener\">\u0622\u0631\u0646\u0627\u0648\u06cc\u0698\u0646<\/a><\/strong><\/em> \u062a\u0635\u0645\u06cc\u0645 \u062f\u0627\u0631\u06cc\u0645 \u0628\u06cc\u0634\u062a\u0631 \u062f\u0631 \u062e\u0635\u0648\u0635 <strong><em>\u0644\u06cc\u0646\u06a9 \u0633\u0627\u0632\u06cc \u0627\u0633\u067e\u0645 \u0648 \u067e\u0631 \u06a9\u0631\u062f\u0646 \u0635\u0641\u062d\u0647 \u0628\u0627 \u06a9\u0644\u0645\u0627\u062a \u06a9\u0644\u06cc\u062f\u06cc<\/em><\/strong> \u0648 \u062a\u0627\u062b\u06cc\u0631 \u0627\u0646 \u0628\u0631 <em><strong>\u0627\u0644\u06af\u0648\u0631\u06cc\u062a\u0645 \u067e\u0646\u06af\u0648\u0626\u0646 \u06af\u0648\u06af\u0644 (Google Penguin)<\/strong><\/em> \u0628\u06cc\u0634\u062a\u0631 \u0635\u062d\u0628\u062a \u06a9\u0646\u06cc\u0645.<\/p>\n<div class=\"bxhdline-tpl-m7\">\n<div class=\"bhctn-m7\">\n<div class=\"bhin-m7\">\n<p><a class=\"bhbtn-m7\" role=\"button\" href=\"#collapseExample\" data-toggle=\"collapse\" aria-expanded=\"false\" aria-controls=\"collapseExample\"> <span class=\"bhbtx-m7\">\u0645\u0639\u0631\u0641\u06cc \u0627\u0644\u06af\u0648\u0631\u06cc\u062a\u0645 \u067e\u0646\u06af\u0648\u0626\u0646 :<\/span> <i class=\"nf icon-arrowdw\"><\/i> <\/a><\/p>\n<div id=\"collapseExample\" class=\"collapse bhclps-m7 show\">\n<div class=\"bhcin-m7\">\n<ul class=\"bhitms-m7\">\n<li style=\"list-style-type: none;\">\n<ul class=\"bhitms-m7\">\n<li style=\"list-style-type: none;\">\n<ul class=\"bhitms-m7\">\n<li class=\"bhitm-m7\"><a class=\"bhlnk-m7 js-scrlto-m7\" href=\"#scrl-secOne-m7\"> <span class=\"bhitx-m7\">\u0627\u0644\u06af\u0648\u0631\u06cc\u062a\u0645 \u067e\u0646\u06af\u0648\u0626\u0646 \u06af\u0648\u06af\u0644 \u0686\u06cc\u0633\u062a\u061f<br \/>\n<\/span> <\/a><\/li>\n<li class=\"bhitm-m7\"><a class=\"bhlnk-m7 js-scrlto-m7\" href=\"#scrl-secTwo-m7\"> <span class=\"bhitx-m7\">\u0647\u062f\u0641 \u0627\u0635\u0644\u06cc Google Penguin \u0686\u06cc\u0633\u062a\u061f<br \/>\n<\/span> <\/a><\/li>\n<li class=\"bhitm-m7 active-m7\"><a class=\"bhlnk-m7 js-scrlto-m7\" href=\"#scrl-secThree-m7\"> <span class=\"bhitx-m7\">\u0627\u0644\u06af\u0648\u0631\u06cc\u062a\u0645 \u06af\u0648\u06af\u0644 \u067e\u0646\u06af\u0648\u0626\u0646 \u0631\u0648\u06cc \u0686\u0647 \u0645\u0648\u0627\u0631\u062f\u06cc \u062d\u0633\u0627\u0633 \u0627\u0633\u062a\u061f<br \/>\n<\/span> <\/a><\/li>\n<li class=\"bhitm-m7 active-m7\"><a class=\"bhlnk-m7 js-scrlto-m7\" href=\"#scrl-secFour-m7\"> <span class=\"bhitx-m7\">\u0646\u062d\u0648\u0647 \u06a9\u0627\u0631 Google Penguin \u0686\u06af\u0648\u0646\u0647 \u0627\u0633\u062a\u061f<br \/>\n<\/span> <\/a><\/li>\n<li class=\"bhitm-m7 active-m7\"><a class=\"bhlnk-m7 js-scrlto-m7\" href=\"#scrl-secFive-m7\"> <span class=\"bhitx-m7\">\u0686\u0637\u0648\u0631 \u0645\u062a\u0648\u062c\u0647 \u0634\u0648\u06cc\u0645 \u0633\u0627\u06cc\u062a \u062a\u0648\u0633\u0637 \u06af\u0648\u06af\u0644 \u067e\u0646\u06af\u0648\u0626\u0646 \u062c\u0631\u06cc\u0645\u0647 \u0634\u062f\u0647 \u0627\u0633\u062a\u061f<br \/>\n<\/span> <\/a><\/li>\n<li class=\"bhitm-m7 active-m7\"><a class=\"bhlnk-m7 js-scrlto-m7\" href=\"#scrl-secSix-m7\"> <span class=\"bhitx-m7\">\u062c\u0631\u06cc\u0645\u0647 \u0627\u0644\u06af\u0648\u0631\u06cc\u062a\u0645 \u067e\u0646\u06af\u0648\u0626\u0646 \u06af\u0648\u06af\u0644 \u0686\u06cc\u0633\u062a\u061f<br \/>\n<\/span> <\/a><\/li>\n<li class=\"bhitm-m7 active-m7\"><a class=\"bhlnk-m7 js-scrlto-m7\" href=\"#scrl-secSeven-m7\"> <span class=\"bhitx-m7\">\u0686\u06af\u0648\u0646\u0647 \u062c\u0631\u06cc\u0645\u0647 \u0627\u0644\u06af\u0648\u0631\u06cc\u062a\u0645 \u06af\u0648\u06af\u0644 \u067e\u0646\u06af\u0648\u0626\u0646 \u0631\u0627 \u0631\u0641\u0639 \u06a9\u0646\u06cc\u0645\u061f<br \/>\n<\/span> <\/a><\/li>\n<li class=\"bhitm-m7 active-m7\"><a class=\"bhlnk-m7 js-scrlto-m7\" href=\"#scrl-secEight-m7\"> <span class=\"bhitx-m7\">\u0622\u06cc\u0627 \u067e\u0633 \u0627\u0632 \u062c\u0631\u06cc\u0645\u0647 \u0634\u062f\u0646 \u0628\u0627\u0632\u06af\u0634\u062a \u0631\u062a\u0628\u0647 \u0627\u0645\u06a9\u0627\u0646\u200c\u067e\u0630\u06cc\u0631 \u0627\u0633\u062a\u061f<br \/>\n<\/span> <\/a><\/li>\n<li class=\"bhitm-m7 active-m7\"><a class=\"bhlnk-m7 js-scrlto-m7\" href=\"#scrl-secNine-m7\"> <span class=\"bhitx-m7\">\u0628\u0647\u062a\u0631\u06cc\u0646 \u0627\u0628\u0632\u0627\u0631 \u06a9\u0627\u0631\u0628\u0631\u062f\u06cc \u0628\u0631\u0627\u06cc \u0631\u0641\u0639 \u067e\u0646\u0627\u0644\u062a\u06cc \u067e\u0646\u06af\u0648\u0626\u0646 \u06af\u0648\u06af\u0644 \u0686\u06cc\u0633\u062a\u061f<br \/>\n<\/span> <\/a><\/li>\n<li class=\"bhitm-m7 active-m7\"><a class=\"bhlnk-m7 js-scrlto-m7\" href=\"#scrl-secTen-m7\"> <span class=\"bhitx-m7\">\u0686\u06af\u0648\u0646\u0647 \u0645\u062a\u0648\u062c\u0647 \u0634\u0648\u06cc\u0645 \u06a9\u0647 \u0648\u0628 \u0633\u0627\u06cc\u062a\u200c\u0645\u0627\u0646 \u062a\u0648\u0633\u0637 \u0622\u067e\u062f\u06cc\u062a \u067e\u0646\u06af\u0648\u0626\u0646 4.0 \u062c\u0631\u06cc\u0645\u0647 \u0634\u062f\u0647 \u0627\u0633\u062a\u061f<br \/>\n<\/span> <\/a><\/li>\n<li class=\"bhitm-m7 active-m7\"><a class=\"bhlnk-m7 js-scrlto-m7\" href=\"#scrl-secEleven-m7\"> <span class=\"bhitx-m7\">\u0633\u0648\u0627\u0644\u0627\u062a \u0645\u0647\u0645 \u062f\u0631 \u062e\u0635\u0648\u0635 \u0627\u0644\u06af\u0648\u0631\u06cc\u062a\u0645 \u067e\u0646\u06af\u0648\u0626\u0646<br \/>\n<\/span> <\/a><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<h2 id=\"scrl-secOne-m7\">\u0627\u0644\u06af\u0648\u0631\u06cc\u062a\u0645 \u067e\u0646\u06af\u0648\u0626\u0646 \u06af\u0648\u06af\u0644 \u0686\u06cc\u0633\u062a\u061f<\/h2>\n<blockquote><p>\u067e\u0633 \u0627\u0632 \u0627\u0644\u06af\u0648\u0631\u06cc\u062a\u0645 \u067e\u0627\u0646\u062f\u0627\u060c <em><strong>\u0627\u0644\u06af\u0648\u0631\u06cc\u062a\u0645 \u067e\u0646\u06af\u0648\u0626\u0646 (Penguin Algorithm)<\/strong><\/em> \u0628\u0631\u0627\u06cc <em><strong>\u067e\u0627\u062f\u0627\u0634 \u062f\u0627\u062f\u0646 \u0628\u0647 \u0648\u0628\u0633\u0627\u06cc\u062a\u200c\u0647\u0627\u06cc \u0628\u0627\u06a9\u06cc\u0641\u06cc\u062a<\/strong><\/em> \u0648 \u062d\u0630\u0641 \u0648\u0628\u0633\u0627\u06cc\u062a\u200c\u0647\u0627\u06cc\u06cc \u06a9\u0647 \u0644\u06cc\u0646\u06a9\u200c\u0633\u0627\u0632\u06cc \u0627\u0633\u067e\u0645 \u062f\u0627\u0634\u062a\u0646\u062f \u06cc\u0627 \u0635\u0641\u062d\u0627\u062a \u062e\u0648\u062f \u0631\u0627 \u0628\u0627 \u06a9\u0644\u0645\u0627\u062a \u06a9\u0644\u06cc\u062f\u06cc \u067e\u0631 \u06a9\u0631\u062f\u0647 \u0628\u0648\u062f\u0646\u062f \u0627\u0632 \u0646\u062a\u0627\u06cc\u062c \u0645\u0648\u062a\u0648\u0631 \u062c\u0633\u062a\u062c\u0648\u060c \u0627\u0631\u0627\u0626\u0647 \u0634\u062f.<\/p><\/blockquote>\n<p>\u0639\u0631\u0636\u0647\u200c\u06cc \u0627\u0648\u0644\u06cc\u0647\u200c\u06cc \u0627\u0644\u06af\u0648\u0631\u06cc\u062a\u0645 \u067e\u0646\u06af\u0648\u0626\u0646 \u06af\u0648\u06af\u0644 \u0628\u0631 3.1% \u06a9\u0648\u0626\u0631\u06cc\u200c\u0647\u0627\u06cc \u0627\u0646\u06af\u0644\u06cc\u0633\u06cc \u0645\u0648\u062a\u0648\u0631 \u062c\u0633\u062a\u062c\u0648 \u062a\u0627\u062b\u06cc\u0631 \u06af\u0630\u0627\u0634\u062a. \u0628\u06cc\u0646 \u0633\u0627\u0644\u200c\u0647\u0627\u06cc 2012 \u062a\u0627 2016 \u0627\u06cc\u0646 \u0627\u0644\u06af\u0648\u0631\u06cc\u062a\u0645 10 \u0628\u0627\u0631 \u0628\u0631\u0648\u0632\u0631\u0633\u0627\u0646\u06cc \u0634\u062f\u0647 \u0648 \u062a\u06a9\u0627\u0645\u0644 \u06cc\u0627\u0641\u062a \u0648 \u0628\u0631 \u062f\u0631\u06a9 \u062c\u0627\u0645\u0639\u0647 <a href=\"https:\/\/blog.arnavision.com\/what-is-seo\/\" target=\"_blank\" rel=\"noopener\"><em><strong>\u0633\u0626\u0648<\/strong><\/em><\/a> \u0627\u0632 <strong><em>\u0634\u06cc\u0648\u0647\u200c\u0647\u0627\u06cc \u0645\u0634\u06a9\u0644\u200c\u0633\u0627\u0632 \u067e\u0646\u06af\u0648\u0626\u0646<\/em><\/strong> \u062a\u0627\u062b\u06cc\u0631 \u06af\u0630\u0627\u0634\u062a. \u0627\u0632 \u0627\u0648\u0627\u06cc\u0644 \u0633\u0627\u0644 2017 \u0627\u06cc\u0646 \u0627\u0644\u06af\u0648\u0631\u06cc\u062a\u0645<em><strong> \u0628\u062e\u0634\u06cc \u0627\u0632 <a href=\"https:\/\/blog.arnavision.com\/google-algorithms\/\" target=\"_blank\" rel=\"noopener\">\u0627\u0644\u06af\u0648\u0631\u06cc\u062a\u0645 \u06af\u0648\u06af\u0644<\/a><\/strong><\/em> \u0627\u0633\u062a.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1752 size-full\" src=\"https:\/\/blog.arnavision.com\/wp-content\/uploads\/2024\/10\/what-is-the-penguin-algorithm-1.jpg\" alt=\"\u0628\u0631\u0631\u0633\u06cc \u0627\u0644\u06af\u0648\u0631\u06cc\u062a\u0645 \u067e\u0646\u06af\u0648\u0626\u0646\" width=\"648\" height=\"520\" srcset=\"https:\/\/arnavision.com\/blog\/wp-content\/uploads\/2024\/10\/what-is-the-penguin-algorithm-1.jpg 648w, https:\/\/arnavision.com\/blog\/wp-content\/uploads\/2024\/10\/what-is-the-penguin-algorithm-1-300x241.jpg 300w\" sizes=\"auto, (max-width: 648px) 100vw, 648px\" \/><\/p>\n<h2 id=\"scrl-secTwo-m7\">\u0647\u062f\u0641 \u0627\u0635\u0644\u06cc Google Penguin \u0686\u06cc\u0633\u062a\u061f<\/h2>\n<blockquote><p>\u062c\u0646\u06af \u06af\u0648\u06af\u0644 \u0628\u0627 \u06a9\u06cc\u0641\u06cc\u062a \u067e\u0627\u06cc\u06cc\u0646 \u0635\u0641\u062d\u0627\u062a \u0628\u0627 \u0627\u0644\u06af\u0648\u0631\u06cc\u062a\u0645 \u067e\u0627\u0646\u062f\u0627 \u0634\u0631\u0648\u0639 \u0634\u062f \u0648 \u067e\u0646\u06af\u0648\u0626\u0646 \u06cc\u06a9 \u0627\u0641\u0632\u0648\u0646\u0647 \u0628\u0631\u0627\u06cc \u0627\u06cc\u0646 \u062c\u0646\u06af \u0628\u0648\u062f. \u0627\u0644\u06af\u0648\u0631\u06cc\u062a\u0645 \u067e\u0646\u06af\u0648\u0626\u0646 \u06af\u0648\u06af\u0644 \u0628\u0631\u0627\u06cc <em><strong>\u0645\u0628\u0627\u0631\u0632\u0647 \u0628\u0627 \u062f\u0633\u062a\u06a9\u0627\u0631\u06cc \u0646\u062a\u0627\u06cc\u062c \u062c\u0633\u062a\u062c\u0648 \u0648 \u0631\u062a\u0628\u0647\u200c\u0628\u0646\u062f\u06cc \u0627\u0632 \u0637\u0631\u06cc\u0642 \u0633\u0627\u062e\u062a \u0644\u06cc\u0646\u06a9 \u06a9\u0644\u0627\u0647 \u0633\u06cc\u0627\u0647<\/strong><\/em> \u0628\u0648\u062f. \u0647\u062f\u0641 \u0627\u0635\u0644\u06cc Google Penguin \u0628\u0647 \u062f\u0633\u062a \u0622\u0648\u0631\u062f\u0646<em><strong> \u06a9\u0646\u062a\u0631\u0644 \u0628\u06cc\u0634\u062a\u0631 \u0648 \u06a9\u0627\u0647\u0634 \u0627\u062b\u0631\u0628\u062e\u0634\u06cc \u0644\u06cc\u0646\u06a9\u200c\u0633\u0627\u0632\u06cc \u06a9\u0644\u0627\u0647 \u0633\u06cc\u0627\u0647<\/strong><\/em> \u0628\u0648\u062f.<\/p><\/blockquote>\n<p>\u067e\u0646\u06af\u0648\u0626\u0646 \u0628\u0627 <em><strong>\u062f\u0631\u06a9 \u0648 \u067e\u0631\u062f\u0627\u0632\u0634 \u0628\u0647\u062a\u0631 \u0627\u0646\u0648\u0627\u0639 \u0644\u06cc\u0646\u06a9\u200c\u0647\u0627\u06cc \u0648\u0628\u0633\u0627\u06cc\u062a\u200c\u0647\u0627<\/strong><\/em>\u060c \u062a\u0644\u0627\u0634 \u06a9\u0631\u062f \u062a\u0627 \u0627\u0637\u0645\u06cc\u0646\u0627\u0646 \u062d\u0627\u0635\u0644 \u06a9\u0646\u062f \u06a9\u0647 \u0644\u06cc\u0646\u06a9\u200c\u0647\u0627\u06cc \u0637\u0628\u06cc\u0639\u06cc\u060c \u0645\u0639\u062a\u0628\u0631 \u0648 \u0645\u0631\u062a\u0628\u0637 \u0631\u062a\u0628\u0647 \u0628\u06af\u06cc\u0631\u0646\u062f \u0648 \u062f\u0631 \u0645\u0642\u0627\u0628\u0644 \u0644\u06cc\u0646\u06a9\u200c\u0647\u0627\u06cc \u062f\u0633\u062a\u06a9\u0627\u0631\u06cc \u0634\u062f\u0647 \u0648 \u0627\u0633\u067e\u0645\u200c\u0647\u0627 \u06a9\u0645\u062a\u0631 \u0634\u0648\u0646\u062f. \u067e\u0646\u06af\u0648\u0626\u0646 \u0641\u0642\u0637 \u0628\u0627 \u0644\u06cc\u0646\u06a9\u200c\u0647\u0627\u06cc \u0648\u0631\u0648\u062f\u06cc \u0633\u0627\u06cc\u062a \u0633\u0631 \u0648 \u06a9\u0627\u0631 \u062f\u0627\u0631\u062f. \u06af\u0648\u06af\u0644 \u0641\u0642\u0637 \u0628\u0647 \u0644\u06cc\u0646\u06a9\u200c\u0647\u0627\u06cc\u06cc \u06a9\u0647 \u0628\u0647 \u0633\u0627\u06cc\u062a \u0645\u0648\u0631\u062f \u0646\u0638\u0631 \u0627\u0634\u0627\u0631\u0647 \u0645\u06cc\u200c\u06a9\u0646\u0646\u062f\u060c \u0646\u06af\u0627\u0647 \u0645\u06cc\u200c\u06a9\u0646\u062f \u0648 \u0627\u0635\u0644\u0627 \u0628\u0647 \u0644\u06cc\u0646\u06a9\u200c\u0647\u0627\u06cc \u062e\u0631\u0648\u062c\u06cc \u0633\u0627\u06cc\u062a \u06a9\u0627\u0631 \u0646\u062f\u0627\u0631\u062f.<\/p>\n<h2 id=\"scrl-secThree-m7\">\u0627\u0644\u06af\u0648\u0631\u06cc\u062a\u0645 \u06af\u0648\u06af\u0644 \u067e\u0646\u06af\u0648\u0626\u0646 \u0631\u0648\u06cc \u0686\u0647 \u0645\u0648\u0627\u0631\u062f\u06cc \u062d\u0633\u0627\u0633 \u0627\u0633\u062a\u061f<\/h2>\n<p><em><strong>\u062d\u0633\u0627\u0633\u06cc\u062a\u200c\u0647\u0627\u06cc \u0627\u0644\u06af\u0648\u0631\u06cc\u062a\u0645 \u067e\u0646\u06af\u0648\u0626\u0646<\/strong><\/em> \u0634\u0627\u0645\u0644 \u0627\u06cc\u0646 \u062f\u0648 \u0645\u0648\u0631\u062f \u0645\u06cc\u200c\u0634\u0648\u062f:<\/p>\n<h3>\u0644\u06cc\u0646\u06a9\u200c\u0633\u0627\u0632\u06cc \u0627\u0633\u067e\u0645 (Link Schemes)<\/h3>\n<p><em><strong>\u062a\u0648\u0633\u0639\u0647\u060c \u06a9\u0633\u0628 \u06cc\u0627 \u062e\u0631\u06cc\u062f \u0628\u06a9\u200c\u0644\u06cc\u0646\u06a9\u200c\u0647\u0627 \u0627\u0632 \u0648\u0628\u200c\u0633\u0627\u06cc\u062a\u200c\u0647\u0627\u06cc \u0628\u06cc\u200c\u06a9\u06cc\u0641\u06cc\u062a \u06cc\u0627 \u0646\u0627\u0645\u0631\u062a\u0628\u0637<\/strong><\/em> \u06a9\u0647 \u0628\u0627\u0639\u062b \u0627\u06cc\u062c\u0627\u062f \u062a\u0635\u0648\u06cc\u0631\u06cc \u062f\u0631\u0648\u063a\u06cc\u0646 \u0627\u0632 \u0645\u062d\u0628\u0648\u0628\u06cc\u062a \u0648 \u0645\u0631\u062a\u0628\u0637 \u0628\u0648\u062f\u0646 \u062f\u0631 \u062a\u0644\u0627\u0634 \u0628\u0631\u0627\u06cc \u06af\u0648\u0644 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\u0645\u0639\u0631\u0641\u06cc \u0634\u0631\u06a9\u062a \u0628\u06cc\u0645\u0647 \u0648 \u0627\u0631\u0627\u0626\u0647\u200c\u06cc \u0644\u06cc\u0646\u06a9 \u0628\u0647 \u0622\u0646 \u0627\u0632 \u06cc\u06a9 \u0645\u0637\u0644\u0628 \u06a9\u0627\u0645\u0644\u0627 \u0646\u0627\u0645\u0631\u062a\u0628\u0637 \u0646\u06cc\u0632 \u06cc\u06a9\u06cc \u0627\u0632 \u0627\u06cc\u0646 \u0645\u0648\u0627\u0631\u062f \u0627\u0633\u062a.<\/p>\n<h3>\u067e\u0631 \u06a9\u0631\u062f\u0646 \u0635\u0641\u062d\u0647 \u0628\u0627 \u06a9\u0644\u0645\u0627\u062a \u06a9\u0644\u06cc\u062f\u06cc (Keyword Stuffing)<\/h3>\n<p><em><strong>\u067e\u0631 \u06a9\u0631\u062f\u0646 \u06cc\u06a9 \u0635\u0641\u062d\u0647 \u0648\u0628 \u0628\u0627 \u062a\u0639\u062f\u0627\u062f \u0632\u06cc\u0627\u062f\u06cc \u06a9\u0644\u0645\u0627\u062a \u06a9\u0644\u06cc\u062f\u06cc<\/strong><\/em> \u06cc\u0627 <em><strong>\u062a\u06a9\u0631\u0627\u0631 \u0628\u06cc\u200c\u0645\u0639\u0646\u06cc \u06a9\u0644\u0645\u0627\u062a \u06a9\u0644\u06cc\u062f\u06cc \u0628\u0631\u0627\u06cc \u06a9\u0633\u0628 \u0631\u062a\u0628\u0647 \u0627\u0632 \u06af\u0648\u06af\u0644<\/strong><\/em> \u0628\u0627 \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0627\u0632 \u06a9\u0644\u0645\u0647 \u06a9\u0644\u06cc\u062f\u06cc \u0646\u06cc\u0632 \u06cc\u06a9\u06cc \u0627\u0632 \u0686\u06cc\u0632\u0647\u0627\u06cc\u06cc \u0627\u0633\u062a \u06a9\u0647 \u0627\u0644\u06af\u0648\u0631\u06cc\u062a\u0645 \u067e\u0646\u06af\u0648\u0626\u0646 \u06af\u0648\u06af\u0644 \u0628\u0647 \u0622\u0646 \u062d\u0633\u0627\u0633 \u0627\u0633\u062a.<\/p>\n<p>(\u062c\u0647\u062a \u06a9\u0633\u0628 \u0627\u0637\u0644\u0627\u0639\u0627\u062a \u0628\u06cc\u0634\u062a\u0631 \u062f\u0631 \u0645\u0648\u0631\u062f <a href=\"https:\/\/blog.arnavision.com\/seo-mistakes\/\" target=\"_blank\" rel=\"noopener\"><em><strong>\u0627\u0634\u062a\u0628\u0627\u0647\u0627\u062a \u0631\u0627\u06cc\u062c \u0633\u0626\u0648<\/strong><\/em><\/a> \u06a9\u0644\u06cc\u06a9 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\u0648\u0628\u0633\u0627\u06cc\u062a \u0631\u0627 \u0628\u0631 \u0627\u0633\u0627\u0633 \u0641\u0627\u06a9\u062a\u0648\u0631\u0647\u0627\u06cc \u0645\u062a\u0641\u0627\u0648\u062a\u06cc \u0627\u0631\u0632\u06cc\u0627\u0628\u06cc \u0645\u06cc\u200c\u06a9\u0646\u0646\u062f. <em><strong>\u0627\u0644\u06af\u0648\u0631\u06cc\u062a\u0645 Google Penguin<\/strong><\/em> \u0627\u06cc\u0646 \u0641\u0627\u06a9\u062a\u0648\u0631\u0647\u0627 \u0631\u0627 \u062f\u0631 \u0628\u06a9\u200c\u0644\u06cc\u0646\u06a9\u200c\u0647\u0627\u06cc \u0648\u0628\u0633\u0627\u06cc\u062a \u0645\u062f \u0646\u0638\u0631 \u0642\u0631\u0627\u0631 \u0645\u06cc\u200c\u062f\u0647\u062f:<\/p>\n<ul>\n<li>\u0628\u06a9 \u0644\u06cc\u0646\u06a9 \u0627\u0632 \u0648\u0628\u0633\u0627\u06cc\u062a\u200c\u0647\u0627\u06cc \u06a9\u0645\u200c\u06a9\u06cc\u0641\u06cc\u062a<\/li>\n<li>\u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0627\u0632 \u0627\u0646\u06a9\u0631\u062a\u06a9\u0633\u062a\u200c\u0647\u0627\u06cc 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\u0634\u062f\u0647\u060c \u0627\u0628\u062a\u062f\u0627 \u0644\u0627\u0632\u0645 \u0627\u0633\u062a \u0628\u06cc\u0646 <em><strong>\u067e\u0646\u06af\u0648\u0626\u0646 \u0648 \u062c\u0631\u06cc\u0645\u0647 \u062f\u0633\u062a\u06cc<\/strong><\/em> \u0628\u0631\u0627\u06cc \u0644\u06cc\u0646\u06a9\u200c\u0647\u0627\u06cc \u063a\u06cc\u0631\u0637\u0628\u06cc\u0639\u06cc \u062a\u0641\u0627\u0648\u062a \u0642\u0627\u0626\u0644 \u0634\u0648\u06cc\u0645. \u0628\u0647 \u0637\u0648\u0631 \u062e\u0644\u0627\u0635\u0647\u060c <em><strong>\u06af\u0648\u06af\u0644 \u067e\u0646\u06af\u0648\u0626\u0646 \u06cc\u06a9 \u0641\u06cc\u0644\u062a\u0631 \u0627\u06cc\u0646\u062f\u06a9\u0633 \u0627\u0633\u062a<\/strong><\/em> \u06a9\u0647 \u0628\u0631\u0627\u06cc \u0647\u0645\u0647\u200c\u06cc \u0648\u0628\u0633\u0627\u06cc\u062a\u200c\u0647\u0627 \u0627\u0639\u0645\u0627\u0644 \u0645\u06cc\u200c\u0634\u0648\u062f \u0627\u0645\u0627 \u062c\u0631\u06cc\u0645\u0647 \u062f\u0633\u062a\u06cc \u0645\u062e\u062a\u0635 \u06cc\u06a9 \u0648\u0628\u0633\u0627\u06cc\u062a \u0648\u0627\u062d\u062f \u0627\u0633\u062a \u06a9\u0647 \u06af\u0648\u06af\u0644 \u062a\u0634\u062e\u06cc\u0635 \u062f\u0627\u062f\u0647 \u0627\u0633\u067e\u0645 \u0627\u0633\u062a. \u062c\u0631\u06cc\u0645\u0647\u200c\u0647\u0627\u06cc \u062f\u0633\u062a\u06cc \u0645\u0645\u06a9\u0646 \u0627\u0633\u062a \u0646\u062a\u06cc\u062c\u0647\u200c\u06cc \u06af\u0632\u0627\u0631\u0634 \u06a9\u0627\u0631\u0628\u0631\u0627\u0646 \u0628\u0627\u0634\u062f \u0648 \u0627\u0644\u0628\u062a\u0647 \u0645\u0645\u06a9\u0646 \u0627\u0633\u062a \u06af\u0648\u06af\u0644 \u0628\u0647 \u0635\u0648\u0631\u062a \u062f\u0633\u062a\u06cc \u0628\u0631\u062e\u06cc \u0627\u0632 \u0635\u0646\u0627\u06cc\u0639 \u0631\u0627 \u0628\u06cc\u0634\u062a\u0631 \u0627\u0632 \u0633\u0627\u06cc\u0631 \u0648\u0628\u0633\u0627\u06cc\u062a\u200c\u0647\u0627 \u0646\u0638\u0627\u0631\u062a \u06a9\u0646\u062f.<\/p>\n<p>\u0627\u06af\u0631 \u062a\u062c\u0632\u06cc\u0647 \u0648 \u062a\u062d\u0644\u06cc\u0644 \u0648\u0628\u0633\u0627\u06cc\u062a \u0634\u0645\u0627<em><strong> \u06a9\u0627\u0647\u0634 \u0631\u062a\u0628\u0647 \u06cc\u0627 \u062a\u0631\u0627\u0641\u06cc\u06a9<\/strong> <\/em>\u0631\u0627 \u062f\u0631 \u062a\u0627\u0631\u06cc\u062e \u0645\u0631\u062a\u0628\u0637 \u0628\u0627 \u0628\u0631\u0648\u0632\u0631\u0633\u0627\u0646\u06cc \u067e\u0646\u06af\u0648\u0626\u0646 \u0646\u0634\u0627\u0646 \u062f\u0647\u062f\u060c \u0627\u062d\u062a\u0645\u0627\u0644\u0627 \u062a\u062d\u062a \u062a\u0627\u062b\u06cc\u0631 \u0627\u06cc\u0646 \u0627\u0644\u06af\u0648\u0631\u06cc\u062a\u0645 \u0642\u0631\u0627\u0631 \u06af\u0631\u0641\u062a\u0647\u200c\u0627\u06cc\u062f. \u0645\u0637\u0645\u0626\u0646 \u0634\u0648\u06cc\u062f \u06a9\u0647 \u0646\u0648\u0633\u0627\u0646\u0627\u062a \u062a\u0631\u0627\u0641\u06cc\u06a9\u06cc \u0645\u0648\u0631\u062f \u0627\u0646\u062a\u0638\u0627\u0631 \u0631\u0627 \u0627\u0632 \u067e\u062f\u06cc\u062f\u0647\u200c\u0647\u0627\u06cc\u06cc \u0645\u0627\u0646\u0646\u062f \u0641\u0635\u0644\u06cc \u0628\u0648\u062f\u0646 (\u0645\u0627\u0646\u0646\u062f \u06cc\u0644\u062f\u0627 \u06cc\u0627 \u0646\u0648\u0631\u0648\u0632 \u0648 \u063a\u06cc\u0631\u0647) \u0631\u062f \u06a9\u0631\u062f\u0647\u200c\u0627\u06cc\u062f \u0648 \u0628\u0647 \u062f\u0642\u062a \u0628\u0631\u0631\u0633\u06cc \u06a9\u0646\u06cc\u062f \u0622\u06cc\u0627<em><strong> \u0628\u0647\u06cc\u0646\u0647\u200c\u0633\u0627\u0632\u06cc \u06a9\u0644\u0645\u0627\u062a \u06a9\u0644\u06cc\u062f\u06cc \u06cc\u0627 \u0634\u06cc\u0648\u0647\u200c\u0647\u0627\u06cc \u0644\u06cc\u0646\u06a9\u200c\u062f\u0647\u06cc<\/strong><\/em> \u0634\u0645\u0627 \u062a\u0648\u0633\u0637 \u06af\u0648\u06af\u0644 \u0627\u0633\u067e\u0645 \u062a\u0644\u0642\u06cc \u0645\u06cc\u200c\u0634\u0648\u062f \u06cc\u0627 \u062e\u06cc\u0631 \u06a9\u0647 \u0645\u0645\u06a9\u0646 \u0627\u0633\u062a \u0633\u0627\u06cc\u062a \u0634\u0645\u0627 \u0631\u0627 \u062f\u0631 \u0628\u0631\u0627\u0628\u0631 \u0628\u0631\u0648\u0632\u0631\u0633\u0627\u0646\u06cc\u200c\u0647\u0627 \u0622\u0633\u06cc\u0628\u200c\u067e\u0630\u06cc\u0631 \u0633\u0627\u0632\u062f.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1753 size-full\" src=\"https:\/\/blog.arnavision.com\/wp-content\/uploads\/2024\/10\/what-is-the-penguin-algorithm-2.jpg\" alt=\"\u062c\u0631\u06cc\u0645\u0647 \u0634\u062f\u0646 \u0633\u0627\u06cc\u062a \u0627\u0632 \u0637\u0631\u0641 \u06af\u0648\u06af\u0644 \u067e\u0646\u06af\u0648\u0626\u0646\" width=\"648\" height=\"520\" srcset=\"https:\/\/arnavision.com\/blog\/wp-content\/uploads\/2024\/10\/what-is-the-penguin-algorithm-2.jpg 648w, https:\/\/arnavision.com\/blog\/wp-content\/uploads\/2024\/10\/what-is-the-penguin-algorithm-2-300x241.jpg 300w\" sizes=\"auto, (max-width: 648px) 100vw, 648px\" \/><\/p>\n<h2 id=\"scrl-secSix-m7\">\u062c\u0631\u06cc\u0645\u0647 \u0627\u0644\u06af\u0648\u0631\u06cc\u062a\u0645 \u067e\u0646\u06af\u0648\u0626\u0646 \u06af\u0648\u06af\u0644 \u0686\u06cc\u0633\u062a\u061f<\/h2>\n<p><em><strong>\u0627\u0644\u06af\u0648\u0631\u06cc\u062a\u0645 Google Penguin<\/strong><\/em> \u06cc\u06a9\u06cc \u0627\u0632 \u0627\u0644\u06af\u0648\u0631\u06cc\u062a\u0645\u200c\u0647\u0627\u06cc \u0645\u0647\u0645 \u062f\u0631 \u0633\u0626\u0648\u06cc \u0633\u0627\u06cc\u062a \u0627\u0633\u062a \u06a9\u0647 \u0644\u06cc\u0646\u06a9\u200c\u0633\u0627\u0632\u06cc\u200c\u0647\u0627\u06cc \u0627\u0633\u067e\u0645 \u0648 \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0628\u06cc\u0634 \u0627\u0632 \u062d\u062f \u0627\u0632 \u06a9\u0644\u0645\u0627\u062a \u06a9\u0644\u06cc\u062f\u06cc \u062f\u0631 \u0635\u0641\u062d\u0647 \u0631\u0627 \u062c\u0631\u06cc\u0645\u0647 \u0645\u06cc\u200c\u06a9\u0646\u062f. \u0647\u062f\u0641 \u0627\u06cc\u0646 \u0627\u0644\u06af\u0648\u0631\u06cc\u062a\u0645 \u0634\u0646\u0627\u0633\u0627\u06cc\u06cc \u0648 \u062c\u0631\u06cc\u0645\u0647 \u06a9\u0631\u062f\u0646 \u0648\u0628\u0633\u0627\u06cc\u062a\u200c\u0647\u0627\u06cc\u06cc \u0627\u0633\u062a \u06a9\u0647 \u062a\u0644\u0627\u0634 \u062f\u0627\u0631\u0646\u062f \u0628\u0627 \u0641\u0631\u06cc\u0628 \u0648 \u062f\u0633\u062a\u06a9\u0627\u0631\u06cc\u060c \u0646\u062a\u0627\u06cc\u062c \u0645\u0648\u062a\u0648\u0631\u0647\u0627\u06cc \u062c\u0633\u062a\u062c\u0648 \u0631\u0627 \u0628\u0647 \u0646\u0641\u0639 \u062e\u0648\u062f \u062a\u063a\u06cc\u06cc\u0631 \u062f\u0647\u0646\u062f. \u0628\u0647 \u0627\u06cc\u0646 \u062a\u0631\u062a\u06cc\u0628 \u0648\u0628\u0633\u0627\u06cc\u062a\u200c\u0647\u0627\u06cc\u06cc \u06a9\u0647 \u06a9\u0627\u0631\u0628\u0631\u067e\u0633\u0646\u062f \u0646\u06cc\u0633\u062a\u0646\u062f \u0648 \u062a\u0646\u0647\u0627 \u0647\u062f\u0641\u0634\u0627\u0646 \u0631\u062a\u0628\u0647\u200c\u06af\u06cc\u0631\u06cc \u0628\u0647\u062a\u0631 \u0627\u0632 \u0637\u06cc\u0642 \u0633\u0626\u0648 \u06a9\u0644\u0627\u0647 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\u06a9\u0644\u0645\u0627\u062a \u06a9\u0644\u06cc\u062f\u06cc \u0628\u0647 \u0635\u0648\u0631\u062a \u0637\u0628\u06cc\u0639\u06cc \u062f\u0631 \u0645\u0637\u0644\u0628<\/strong><\/em> \u067e\u06cc\u0627\u062f\u0647\u200c\u0633\u0627\u0632\u06cc \u0634\u062f\u0647\u200c\u0627\u0646\u062f \u0646\u0647 \u0631\u0628\u0627\u062a\u200c\u06af\u0648\u0646\u0647\u060c \u062a\u06a9\u0631\u0627\u0631\u06cc \u0648 \u0628\u06cc\u200c\u0645\u0639\u0646\u06cc.<\/li>\n<\/ul>\n<h2 id=\"scrl-secEight-m7\">\u0622\u06cc\u0627 \u067e\u0633 \u0627\u0632 \u062c\u0631\u06cc\u0645\u0647 \u0634\u062f\u0646 \u0628\u0627\u0632\u06af\u0634\u062a \u0631\u062a\u0628\u0647 \u0627\u0645\u06a9\u0627\u0646\u200c\u067e\u0630\u06cc\u0631 \u0627\u0633\u062a\u061f<\/h2>\n<p>\u062f\u0631 \u0628\u0631\u062e\u06cc \u0645\u0648\u0627\u0631\u062f \u067e\u0633 \u0627\u0632 \u0627\u06cc\u0646\u06a9\u0647 \u0648\u0628\u200c\u0645\u0633\u062a\u0631\u0647\u0627 \u0644\u06cc\u0646\u06a9\u200c\u0647\u0627\u06cc \u0627\u0633\u067e\u0645 \u0631\u0627 \u067e\u0627\u06a9\u0633\u0627\u0632\u06cc \u06a9\u0631\u062f\u0646\u062f\u060c \u0628\u0647 \u0631\u062a\u0628\u0647 \u062e\u0648\u062f \u0628\u0627\u0632\u0646\u06af\u0634\u062a\u0646\u062f. \u0627\u06cc\u0646 \u0645\u0633\u0627\u0644\u0647 \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u062f \u0628\u0647 \u062e\u0627\u0637\u0631 \u062f\u0644\u0627\u06cc\u0644 \u0645\u062a\u0639\u062f\u062f\u06cc \u0628\u0627\u0634\u062f:<\/p>\n<ul>\n<li><em><strong>\u062a\u0631\u0627\u0641\u06cc\u06a9 \u0648 \u0631\u062a\u0628\u0647\u200c\u06cc \u0646\u0627\u0645\u0639\u062a\u0628\u0631 \u0627\u0632 \u0637\u0631\u06cc\u0642 \u0628\u06a9\u200c\u0644\u06cc\u0646\u06a9\u200c\u0647\u0627\u06cc \u0627\u0633\u067e\u0645<\/strong><\/em><\/li>\n<li><em><strong>\u0639\u062f\u0645 \u062a\u0644\u0627\u0634 \u0628\u0631\u0627\u06cc \u06a9\u0633\u0628 \u0644\u06cc\u0646\u06a9\u200c\u0647\u0627\u06cc \u0637\u0628\u06cc\u0639\u06cc \u0648 \u0628\u0627\u0627\u0631\u0632\u0634<\/strong><\/em><\/li>\n<li><em><strong>\u0639\u062f\u0645 \u062d\u0630\u0641 \u0628\u06a9\u200c\u0644\u06cc\u0646\u06a9\u200c\u0647\u0627 \u0628\u0647 \u0637\u0648\u0631 \u06a9\u0627\u0645\u0644<\/strong><\/em><\/li>\n<\/ul>\n<p>\u0627\u0644\u0628\u062a\u0647 \u067e\u0633 \u0627\u0632 \u0627\u0635\u0644\u0627\u062d \u0627\u06cc\u0631\u0627\u062f\u0627\u062a \u0647\u0645 \u0646\u0628\u0627\u06cc\u062f \u0627\u0646\u062a\u0638\u0627\u0631 \u0628\u0627\u0632\u06af\u0634\u062a \u0628\u0647 \u0631\u062a\u0628\u0647\u200c\u06cc \u0642\u0628\u0644\u06cc \u062e\u0648\u062f \u0631\u0627 \u062f\u0627\u0634\u062a\u0647 \u0628\u0627\u0634\u06cc\u062f \u0648 \u0628\u0627\u06cc\u062f \u0628\u0631\u0627\u06cc <em><strong>\u0628\u0647\u0628\u0648\u062f \u0635\u0641\u062d\u0627\u062a<\/strong><\/em> \u062e\u0648\u062f \u062a\u0644\u0627\u0634 \u06a9\u0631\u062f\u0647 \u0648 \u0628\u06a9\u200c\u0644\u06cc\u0646\u06a9\u200c\u0647\u0627\u06cc \u0637\u0628\u06cc\u0639\u06cc \u0648 \u0628\u0627\u0627\u0631\u0632\u0634 \u062f\u0631\u06cc\u0627\u0641\u062a \u06a9\u0646\u06cc\u062f.<\/p>\n<p>(\u062c\u0647\u062a \u06a9\u0633\u0628 \u0627\u0637\u0644\u0627\u0639\u0627\u062a \u0628\u06cc\u0634\u062a\u0631 \u062f\u0631 \u0645\u0648\u0631\u062f <a href=\"https:\/\/blog.arnavision.com\/what-is-link-building\/\" target=\"_blank\" rel=\"noopener\"><em><strong>\u062a\u0627\u062b\u06cc\u0631\u0627\u062a \u0644\u06cc\u0646\u06a9 \u0628\u06cc\u0644\u062f\u06cc\u0646\u06af \u0628\u0631 \u0633\u0626\u0648 \u0633\u0627\u06cc\u062a<\/strong><\/em><\/a> \u06a9\u0644\u06cc\u06a9 \u06a9\u0646\u06cc\u062f.)<\/p>\n<h2 id=\"scrl-secNine-m7\">\u0628\u0647\u062a\u0631\u06cc\u0646 \u0627\u0628\u0632\u0627\u0631 \u06a9\u0627\u0631\u0628\u0631\u062f\u06cc \u0628\u0631\u0627\u06cc \u0631\u0641\u0639 \u067e\u0646\u0627\u0644\u062a\u06cc \u067e\u0646\u06af\u0648\u0626\u0646 \u06af\u0648\u06af\u0644 \u0686\u06cc\u0633\u062a\u061f<\/h2>\n<p>\u0627\u06af\u0631 \u0628\u0627 \u0627\u0644\u06af\u0648\u0631\u06cc\u062a\u0645 \u067e\u0646\u06af\u0648\u0626\u0646 \u06af\u0648\u06af\u0644 \u062c\u0631\u06cc\u0645\u0647 \u0634\u062f\u0647\u200c\u0627\u06cc\u062f\u060c \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u06cc\u062f \u0627\u0632 <em><strong>\u0627\u0628\u0632\u0627\u0631 Google disavow<\/strong><\/em> \u0628\u0631\u0627\u06cc \u0631\u0641\u0639 \u062c\u0631\u06cc\u0645\u0647 \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u06a9\u0646\u06cc\u062f. <em><strong>disavow<\/strong><\/em> \u0628\u0647 \u0645\u0639\u0646\u06cc <strong><em>\u0631\u062f \u0645\u0633\u0626\u0648\u0644\u06cc\u062a \u06cc\u0627 \u062d\u0645\u0627\u06cc\u062a<\/em><\/strong> \u0627\u0633\u062a \u0648 \u062f\u0631 \u0648\u0627\u0642\u0639 \u0645\u062f\u06cc\u0631 \u0633\u0627\u06cc\u062a \u0627\u0632 \u0644\u06cc\u0646\u06a9 \u0631\u062f \u0645\u0633\u0626\u0648\u0644\u06cc\u062a \u0645\u06cc\u200c\u06a9\u0646\u062f. \u0634\u0645\u0627 \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u06cc\u062f \u0628\u0627 \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0627\u0632 \u0627\u06cc\u0646 \u0627\u0628\u0632\u0627\u0631\u060c \u0644\u06cc\u0646\u06a9\u200c\u0647\u0627\u06cc \u0627\u0633\u067e\u0645 \u0631\u0627 \u0645\u0634\u062e\u0635 \u0648 \u062b\u0628\u062a \u0645\u06cc\u200c\u06a9\u0646\u06cc\u062f \u0648 \u062f\u0631 \u0645\u0642\u0627\u0628\u0644 \u06af\u0648\u06af\u0644 \u0627\u0639\u062a\u0628\u0627\u0631 \u0627\u06cc\u0646 \u0644\u06cc\u0646\u06a9\u200c\u0647\u0627 \u0631\u0627 \u0644\u063a\u0648 \u0645\u06cc\u200c\u06a9\u0646\u062f.<\/p>\n<p>\u0627\u0644\u0628\u062a\u0647 \u062f\u0642\u062a \u062f\u0627\u0634\u062a\u0647 \u0628\u0627\u0634\u06cc\u062f \u067e\u0633 \u0627\u0632 <em><strong>\u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0627\u0632 \u0627\u0628\u0632\u0627\u0631\u00a0 Google disavow<\/strong><\/em> \u0648 \u0628\u06cc\u200c\u0627\u0631\u0632\u0634 \u0634\u062f\u0646 \u0644\u06cc\u0646\u06a9\u200c\u0647\u0627\u060c \u0631\u062a\u0628\u0647\u200c\u06cc \u0634\u0645\u0627 \u0628\u0647 \u062d\u0627\u0644\u062a \u0642\u0628\u0644 \u0628\u0627\u0632\u0646\u0645\u06cc\u200c\u06af\u0631\u062f\u062f \u0648 \u0634\u0645\u0627 \u0628\u0631\u0627\u06cc \u0628\u0647 \u062f\u0633\u062a \u0622\u0648\u0631\u062f\u0646 \u0646\u062a\u06cc\u062c\u0647\u200c\u06cc \u062e\u0648\u0628 \u062f\u0631 \u0645\u0648\u062a\u0648\u0631 \u062c\u0633\u062a\u062c\u0648\u06cc \u06af\u0648\u06af\u0644\u060c \u0628\u0627\u06cc\u062f <em><strong>\u0628\u06a9\u200c\u0644\u06cc\u0646\u06a9\u200c\u0647\u0627\u06cc \u0628\u0627\u06a9\u06cc\u0641\u06cc\u062a<\/strong><\/em> \u06a9\u0633\u0628 \u06a9\u0646\u06cc\u062f.<\/p>\n<p>(\u06af\u0648\u06af\u0644 \u067e\u0646\u0627\u0644\u062a\u06cc \u0686\u06cc\u0633\u062a \u062c\u0647\u062a \u06a9\u0633\u0628 \u0627\u0637\u0644\u0627\u0639\u0627\u062a \u0628\u06cc\u0634\u062a\u0631 \u062f\u0631 \u0645\u0648\u0631\u062f <a href=\"https:\/\/blog.arnavision.com\/what-is-google-penalty\/\" target=\"_blank\" rel=\"noopener\"><em><strong>\u06af\u0648\u06af\u0644 \u067e\u0646\u0627\u0644\u062a\u06cc<\/strong><\/em><\/a> \u06a9\u0644\u06cc\u06a9 \u06a9\u0646\u06cc\u062f.)<\/p>\n<h2>\u0628\u0631\u0648\u0632\u0631\u0633\u0627\u0646\u06cc \u0627\u0644\u06af\u0648\u0631\u06cc\u062a\u0645 \u067e\u0646\u06af\u0648\u0626\u0646 \u06af\u0648\u06af\u0644<\/h2>\n<p>\u0627\u0632 \u0632\u0645\u0627\u0646\u06cc \u06a9\u0647 <em><strong>Google Penguin<\/strong><\/em> \u062f\u0631 \u0633\u0627\u0644 2012 \u0631\u0627\u0647\u200c\u0627\u0646\u062f\u0627\u0632\u06cc \u0634\u062f\u060c \u062a\u0639\u062f\u0627\u062f\u06cc \u0628\u0631\u0648\u0632\u0631\u0633\u0627\u0646\u06cc \u062f\u0627\u0634\u062a\u0647 \u0627\u0633\u062a \u06a9\u0647 \u062f\u0631 \u0627\u062f\u0627\u0645\u0647 \u0628\u06cc\u0634\u062a\u0631 \u062f\u0631 \u0645\u0648\u0631\u062f \u0622\u0646\u0647\u0627 \u0635\u062d\u0628\u062a \u062e\u0648\u0627\u0647\u06cc\u0645 \u06a9\u0631\u062f.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1754 size-full\" src=\"https:\/\/blog.arnavision.com\/wp-content\/uploads\/2024\/10\/what-is-the-penguin-algorithm-3.jpg\" alt=\"\u0628\u0631\u0648\u0632\u0631\u0633\u0627\u0646\u06cc \u0647\u0627\u06cc \u0627\u0644\u06af\u0648\u0631\u06cc\u062a\u0645 \u067e\u0646\u06af\u0648\u0626\u0646\" width=\"648\" height=\"520\" srcset=\"https:\/\/arnavision.com\/blog\/wp-content\/uploads\/2024\/10\/what-is-the-penguin-algorithm-3.jpg 648w, https:\/\/arnavision.com\/blog\/wp-content\/uploads\/2024\/10\/what-is-the-penguin-algorithm-3-300x241.jpg 300w\" sizes=\"auto, (max-width: 648px) 100vw, 648px\" \/><\/p>\n<ol>\n<li>\n<h3>\u0627\u0648\u0644\u06cc\u0646 \u0645\u0639\u0631\u0641\u06cc \u0627\u0644\u06af\u0648\u0631\u06cc\u062a\u0645 \u067e\u0646\u06af\u0648\u0626\u0646 (1.1) \u2013 26 \u0645\u0627\u0631\u0633 2012<\/h3>\n<\/li>\n<\/ol>\n<p>\u0627\u06cc\u0646 \u062a\u063a\u06cc\u06cc\u0631 \u062f\u0631 \u062e\u0648\u062f \u0627\u0644\u06af\u0648\u0631\u06cc\u062a\u0645 \u0646\u0628\u0648\u062f\u0647 \u0628\u0644\u06a9\u0647<em><strong> \u0627\u0648\u0644\u06cc\u0646 \u0628\u0631\u0648\u0632\u0631\u0633\u0627\u0646\u06cc \u062f\u0627\u062f\u0647\u200c\u0647\u0627\u06cc \u062f\u0631\u0648\u0646 Penguin Algorithm<\/strong><\/em> \u0628\u0648\u062f. \u062f\u0631 \u0627\u06cc\u0646 \u0646\u0645\u0648\u0646\u0647\u060c \u0648\u0628\u0633\u0627\u06cc\u062a\u200c\u0647\u0627\u06cc\u06cc \u06a9\u0647 \u062f\u0631 \u0627\u0628\u062a\u062f\u0627 \u062a\u062d\u062a \u062a\u0627\u062b\u06cc\u0631 \u0627\u0644\u06af\u0648\u0631\u06cc\u062a\u0645 \u067e\u0646\u06af\u0648\u0626\u0646 \u06af\u0648\u06af\u0644 \u0642\u0631\u0627\u0631 \u06af\u0631\u0641\u062a\u0647 \u0628\u0648\u062f\u0646\u062f \u0648 \u0644\u06cc\u0646\u06a9\u200c\u0633\u0627\u0632\u06cc\u200c\u0647\u0627\u06cc \u062e\u0648\u062f \u0631\u0627 \u0627\u0635\u0644\u0627\u062d \u06a9\u0631\u062f\u0647 \u0628\u0648\u062f\u0646\u062f\u060c \u0645\u0642\u062f\u0627\u0631\u06cc \u0628\u0647\u0628\u0648\u062f \u0631\u0627 \u0645\u0634\u0627\u0647\u062f\u0647 \u06a9\u0631\u062f\u0646\u062f. \u0627\u06af\u0631\u0686\u0647 \u0633\u0627\u06cc\u0631 \u0648\u0628\u0633\u0627\u06cc\u062a\u200c\u0647\u0627 \u06a9\u0647 \u0627\u0648\u0644\u06cc\u0646 \u0628\u0627\u0631 \u062a\u0648\u0633\u0637 \u0627\u06cc\u0646 \u0627\u0644\u06af\u0648\u0631\u06cc\u062a\u0645 \u062c\u0631\u06cc\u0645\u0647 \u0646\u0634\u062f\u0647 \u0628\u0648\u062f\u0646\u062f\u060c \u062a\u062d\u062a \u062a\u0627\u062b\u06cc\u0631 \u0622\u0646 \u0642\u0631\u0627\u0631 \u06af\u0631\u0641\u062a\u0646\u062f.<\/p>\n<ol start=\"2\">\n<li>\n<h3>\u0628\u0647\u200c\u0631\u0648\u0632\u0631\u0633\u0627\u0646\u06cc \u0627\u0644\u06af\u0648\u0631\u06cc\u062a\u0645 \u067e\u0646\u06af\u0648\u0626\u0646 (1.2) \u2013 5 \u0627\u06a9\u062a\u0628\u0631 2012<\/h3>\n<\/li>\n<\/ol>\n<p>\u0627\u06cc\u0646 \u0628\u0631\u0648\u0631\u0632\u0633\u0627\u0646\u06cc \u0647\u0645 <em><strong>\u0622\u067e\u062f\u06cc\u062a \u062f\u0627\u062f\u0647\u200c\u0647\u0627<\/strong><\/em> \u0628\u0648\u062f \u0648 \u0628\u0631 <strong><em>\u06a9\u0648\u0626\u0631\u06cc\u200c\u0647\u0627\u06cc \u0632\u0628\u0627\u0646 \u0627\u0646\u06af\u0644\u06cc\u0633\u06cc \u0648 \u0647\u0645\u06cc\u0646\u0637\u0648\u0631 \u06a9\u0648\u0626\u0631\u06cc\u200c\u0647\u0627\u06cc \u0628\u06cc\u0646\u200c\u0627\u0644\u0645\u0644\u0644\u06cc<\/em><\/strong> \u062a\u0627\u062b\u06cc\u0631 \u06af\u0630\u0627\u0634\u062a.<\/p>\n<ol start=\"3\">\n<li>\n<h3>\u062a\u063a\u06cc\u06cc\u0631\u0627\u062a \u067e\u0646\u06af\u0648\u0626\u0646 (\u0646\u0633\u062e\u0647 <span style=\"font-size: 13px;\">2.0) \u2013 22 \u0645\u0647 2013<\/span><\/h3>\n<\/li>\n<\/ol>\n<p>\u0627\u06cc\u0646 \u0646\u0633\u062e\u0647 \u0627\u0632 \u0646\u0638\u0631 \u0641\u0646\u06cc \u067e\u06cc\u0634\u0631\u0641\u062a\u0647\u200c\u062a\u0631 \u0627\u0632 \u0627\u0644\u06af\u0648\u0631\u06cc\u062a\u0645 \u067e\u0646\u06af\u0648\u0626\u0646 \u06af\u0648\u06af\u0644 \u0628\u0648\u062f \u0648 <strong><em>\u0646\u062d\u0648\u0647 \u062a\u0627\u062b\u06cc\u0631 \u0627\u0644\u06af\u0648\u0631\u06cc\u062a\u0645 \u0628\u0631 \u0646\u062a\u0627\u06cc\u062c \u062c\u0633\u062a\u062c\u0648<\/em><\/strong> \u0631\u0627 \u062a\u063a\u06cc\u06cc\u0631 \u062f\u0627\u062f. \u067e\u0646\u06af\u0648\u0626\u0646 2.0 \u062d\u062f\u0648\u062f 2.3 \u062f\u0631\u0635\u062f \u0627\u0632 \u06a9\u0648\u0626\u0631\u06cc\u200c\u0647\u0627\u06cc \u0627\u0646\u06af\u0644\u06cc\u0633\u06cc \u0648 \u0647\u0645\u06cc\u0646\u0637\u0648\u0631 \u0633\u0627\u06cc\u0631 \u0632\u0628\u0627\u0646\u200c\u0647\u0627 \u0631\u0627 \u062a\u062d\u062a \u062a\u0627\u062b\u06cc\u0631 \u0642\u0631\u0627\u0631 \u062f\u0627\u062f. \u0627\u06cc\u0646 \u0627\u0648\u0644\u06cc\u0646 \u0628\u0631\u0648\u0632\u0631\u0633\u0627\u0646\u06cc Google Penguin \u0628\u0648\u062f \u06a9\u0647 \u0639\u0645\u06cc\u0642\u200c\u062a\u0631 \u0627\u0632 \u0635\u0641\u062d\u0647 \u0627\u0635\u0644\u06cc \u0648\u0628\u0633\u0627\u06cc\u062a\u200c\u0647\u0627 \u0648 \u0635\u0641\u062d\u0627\u062a \u062f\u0633\u062a\u0647\u200c\u0628\u0646\u062f\u06cc \u0633\u0637\u062d \u0628\u0627\u0644\u0627 \u0631\u0627 \u0627\u0632 \u0646\u0638\u0631<em><strong> \u0644\u06cc\u0646\u06a9\u200c\u0647\u0627\u06cc \u0627\u0633\u067e\u0645<\/strong><\/em> \u0628\u0631\u0631\u0633\u06cc \u0645\u06cc\u200c\u06a9\u0631\u062f.<\/p>\n<ol start=\"4\">\n<li>\n<h3>\u0646\u0633\u062e\u0647 2.1 \u0628\u0631\u0627\u06cc <span style=\"font-size: 13px;\">\u062a\u0635\u062d\u06cc\u062d \u0633\u0631\u06cc\u0639 \u0646\u0633\u062e\u0647 2 \u2013 4 \u0627\u06a9\u062a\u0628\u0631 2013<\/span><\/h3>\n<\/li>\n<\/ol>\n<p>\u062a\u0646\u0647\u0627 \u0628\u0631\u0648\u0632\u0631\u0633\u0627\u0646\u06cc \u0627\u0644\u06af\u0648\u0631\u06cc\u062a\u0645 \u067e\u0646\u06af\u0648\u0626\u0646 \u06af\u0648\u06af\u0644 2.0 \u062f\u0631 4 \u0627\u06a9\u062a\u0628\u0631 \u0647\u0645\u0627\u0646 \u0633\u0627\u0644 \u0627\u0646\u062c\u0627\u0645 \u0634\u062f \u06a9\u0647 \u062d\u062f\u0648\u062f 1% \u0627\u0632 \u06a9\u0648\u0626\u0631\u06cc\u200c\u0647\u0627 \u0631\u0627 \u062a\u062d\u062a \u062a\u0627\u062b\u06cc\u0631 \u0642\u0631\u0627\u0631 \u062f\u0627\u062f. \u0627\u06af\u0631\u0686\u0647 \u0647\u06cc\u0686 \u062a\u0648\u0636\u06cc\u062d \u0631\u0633\u0645\u06cc \u0627\u0632 \u062c\u0627\u0646\u0628 \u06af\u0648\u06af\u0644 \u0627\u0631\u0627\u0626\u0647 \u0646\u0634\u062f \u0627\u0645\u0627 \u0627\u0637\u0644\u0627\u0639\u0627\u062a \u0646\u0634\u0627\u0646 \u0645\u06cc\u200c\u062f\u0647\u0646\u062f \u06a9\u0647 <strong><em>\u06af\u0648\u06af\u0644 \u067e\u0646\u06af\u0648\u0626\u0646 2.1<\/em><\/strong> \u0647\u0645\u0686\u0646\u06cc\u0646 \u0627\u0632 \u0646\u0638\u0631 <em><strong>\u0645<\/strong><strong><em>\u06cc\u0632\u0627\u0646 <\/em>\u0639\u0645\u0642 \u0646\u06af\u0627\u0647 \u067e\u0646\u06af\u0648\u0626\u0646 \u0628\u0631 \u0648\u0628\u0633\u0627\u06cc\u062a \u0648 \u062e\u0632\u06cc\u062f\u0646 \u0639\u0645\u06cc\u0642\u200c\u062a\u0631 \u0648 \u062a\u062c\u0632\u06cc\u0647 \u0648 \u062a\u062d\u0644\u06cc\u0644 \u0628\u06cc\u0634\u062a\u0631 \u062f\u0631 \u062e\u0635\u0648\u0635 \u0648\u062c\u0648\u062f \u0644\u06cc\u0646\u06a9\u200c\u0647\u0627\u06cc \u0627\u0633\u067e\u0645<\/strong><\/em> \u067e\u06cc\u0634\u0631\u0641\u062a \u06a9\u0631\u062f\u0647 \u0627\u0633\u062a.<\/p>\n<ol start=\"5\">\n<li>\n<h3>\u0628\u0647\u200c\u0631\u0648\u0632\u0631\u0633\u0627\u0646\u06cc \u0627\u0637\u0644\u0627\u0639\u0627\u062a \u0627\u0644\u06af\u0648\u0631\u06cc\u062a\u0645 \u067e\u0646\u06af\u0648\u0626\u0646 (3.0) \u2013 17 \u0627\u06a9\u062a\u0628\u0631 2014<\/h3>\n<\/li>\n<\/ol>\n<p>\u0627\u06af\u0631\u0686\u0647 \u0627\u06cc\u0646 \u0628\u0631\u0648\u0632\u0631\u0633\u0627\u0646\u06cc \u0628\u0647 \u0639\u0646\u0648\u0627\u0646 \u06cc\u06a9 \u0628\u0631\u0648\u0632\u0631\u0633\u0627\u0646\u06cc \u0628\u0632\u0631\u06af \u0646\u0627\u0645\u06af\u0630\u0627\u0631\u06cc \u0634\u062f \u0627\u0645\u0627 \u062f\u0631\u0648\u0627\u0642\u0639 \u06cc\u06a9<em><strong> \u0628\u0631\u0648\u0632\u0631\u0633\u0627\u0646\u06cc \u062f\u06cc\u06af\u0631 \u0627\u0632 \u062f\u0627\u062f\u0647\u200c\u0647\u0627<\/strong><\/em> \u0628\u0648\u062f \u06a9\u0647 \u0628\u0647 \u06a9\u0633\u0627\u0646\u06cc \u06a9\u0647 \u062a\u062d\u062a \u062a\u0627\u062b\u06cc\u0631 \u0628\u0631\u0648\u0632\u0631\u0633\u0627\u0646\u06cc\u200c\u0647\u0627\u06cc \u0642\u0628\u0644\u06cc \u0642\u0631\u0627\u0631 \u06af\u0631\u0641\u062a\u0647\u200c\u0627\u0646\u062f\u060c \u0627\u062c\u0627\u0632\u0647 \u0645\u06cc\u200c\u062f\u0647\u062f \u0628\u0627\u0632\u06cc\u0627\u0628\u06cc \u0634\u0648\u0646\u062f. \u0628\u0639\u0644\u0627\u0648\u0647 \u0648\u0628\u0633\u0627\u06cc\u062a\u200c\u0647\u0627\u06cc\u06cc \u06a9\u0647 \u0627\u0632 \u0644\u06cc\u0646\u06a9\u200c\u0647\u0627\u06cc \u0627\u0633\u067e\u0645 \u0647\u0645\u0686\u0646\u0627\u0646 \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0645\u06cc\u200c\u06a9\u0631\u062f\u0646\u062f \u0648 \u0627\u0632 \u0631\u0627\u062f\u0627\u0631 \u0627\u0644\u06af\u0648\u0631\u06cc\u062a\u0645 \u067e\u0646\u06af\u0648\u0626\u0646 \u06af\u0648\u06af\u0644 \u0641\u0631\u0627\u0631 \u06a9\u0631\u062f\u0647 \u0628\u0648\u062f\u0646\u062f \u0646\u06cc\u0632 \u062a\u062d\u062a \u062a\u0627\u062b\u06cc\u0631 \u0642\u0631\u0627\u0631 \u06af\u0631\u0641\u062a\u0646\u062f.<\/p>\n<ol start=\"6\">\n<li>\n<h3>\u0622\u062e\u0631\u06cc\u0646 \u0628\u0647\u200c\u0631\u0648\u0632\u0631\u0633\u0627\u0646\u06cc \u0631\u0633\u0645\u06cc (4.0) \u0628\u0639\u062f \u0627\u0632 \u062f\u0648 \u0633\u0627\u0644 \u2013 23 \u0633\u067e\u062a\u0627\u0645\u0628\u0631 2016<\/h3>\n<\/li>\n<\/ol>\n<p>\u062a\u0642\u0631\u06cc\u0628\u0627 \u062f\u0648 \u0633\u0627\u0644 \u067e\u0633 \u0627\u0632 \u0628\u0631\u0648\u0632\u0631\u0633\u0627\u0646\u06cc \u0646\u0633\u062e\u0647\u200c\u06cc 3.0\u060c <em><strong>\u0622\u062e\u0631\u06cc\u0646 \u0628\u0631\u0648\u0632\u0631\u0633\u0627\u0646\u06cc \u0627\u0644\u06af\u0648\u0631\u06cc\u062a\u0645 \u067e\u0646\u06af\u0648\u0626\u0646 \u06af\u0648\u06a9\u0644<\/strong><\/em> \u0631\u0627\u0647\u200c\u0627\u0646\u062f\u0627\u0632\u06cc \u0634\u062f. \u0628\u0632\u0631\u06af\u062a\u0631\u06cc\u0646 \u062a\u063a\u06cc\u06cc\u0631 \u0627\u06cc\u0646 \u0628\u0648\u062f \u06a9\u0647 Google Penguin \u0628\u0647 \u0628\u062e\u0634\u06cc \u0627\u0632 \u0627\u0644\u06af\u0648\u0631\u06cc\u062a\u0645 \u0627\u0635\u0644\u06cc \u062a\u0628\u062f\u06cc\u0644 \u0634\u062f. \u0647\u0646\u06af\u0627\u0645\u06cc \u06a9\u0647 \u06cc\u06a9 \u0627\u0644\u06af\u0648\u0631\u06cc\u062a\u0645 \u0628\u0647 \u0628\u062e\u0634\u06cc \u0627\u0632 \u0647\u0633\u062a\u0647 \u062a\u0628\u062f\u06cc\u0644 \u0645\u06cc\u200c\u0634\u0648\u062f\u060c \u0628\u0647 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\u0644\u062d\u0638\u0647 \u0628\u0631\u0631\u0633\u06cc \u0645\u06cc\u200c\u06a9\u0646\u062f \u0648 \u0634\u0645\u0627 \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u06cc\u062f<strong><em> \u062a\u0627\u062b\u06cc\u0631\u0627\u062a \u0622\u0646\u06cc \u0644\u06cc\u0646\u06a9\u200c\u0633\u0627\u0632\u06cc\u200c\u0647\u0627\u06cc \u062e\u0648\u062f<\/em><\/strong> \u0631\u0627 \u0645\u0634\u0627\u0647\u062f\u0647 \u06a9\u0646\u06cc\u062f.<\/p>\n<h2 id=\"scrl-secTen-m7\">\u0686\u06af\u0648\u0646\u0647 \u0645\u062a\u0648\u062c\u0647 \u0634\u0648\u06cc\u0645 \u06a9\u0647 \u0648\u0628 \u0633\u0627\u06cc\u062a\u200c\u0645\u0627\u0646 \u062a\u0648\u0633\u0637 \u0622\u067e\u062f\u06cc\u062a \u067e\u0646\u06af\u0648\u0626\u0646 4.0 \u062c\u0631\u06cc\u0645\u0647 \u0634\u062f\u0647 \u0627\u0633\u062a\u061f<\/h2>\n<p>\u0628\u0631\u0627\u06cc \u0628\u0631\u0631\u0633\u06cc \u0627\u06cc\u0646\u06a9\u0647 \u0622\u06cc\u0627 \u0648\u0628\u0633\u0627\u06cc\u062a \u0634\u0645\u0627 \u062a\u0648\u0633\u0637 \u0627\u0644\u06af\u0648\u0631\u06cc\u062a\u0645 \u067e\u0646\u06af\u0648\u0626\u0646 \u06af\u0648\u06af\u0644 4.0 \u062c\u0631\u06cc\u0645\u0647 \u0634\u062f\u0647 \u06cc\u0627 \u062e\u06cc\u0631 \u0628\u0627\u06cc\u062f <strong><em>\u062a\u0631\u0627\u0641\u06cc\u06a9 \u0627\u0631\u06af\u0627\u0646\u06cc\u06a9 \u0648\u0628\u0633\u0627\u06cc\u062a<\/em><\/strong> \u062e\u0648\u062f \u0631\u0627 \u0628\u0631\u0631\u0633\u06cc \u06a9\u0646\u06cc\u062f. \u0627\u06af\u0631 \u0627\u0641\u062a \u0646\u0627\u06af\u0647\u0627\u0646\u06cc \u062f\u0627\u0634\u062a\u0647\u200c\u0627\u06cc\u062f \u0627\u062d\u062a\u0645\u0627\u0644\u0627 \u062a\u0648\u0633\u0637 Google Penguin \u062c\u0631\u06cc\u0645\u0647 \u0634\u062f\u0647\u200c\u0627\u06cc\u062f.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1755 size-full\" src=\"https:\/\/blog.arnavision.com\/wp-content\/uploads\/2024\/10\/what-is-the-penguin-algorithm-4.jpg\" alt=\"\u062c\u0631\u06cc\u0645\u0647 \u0633\u0627\u06cc\u062a \u062a\u0648\u0633\u0637 \u0622\u067e\u062f\u06cc\u062a \u067e\u0646\u06af\u0648\u0626\u0646 4.0\" width=\"648\" height=\"520\" srcset=\"https:\/\/arnavision.com\/blog\/wp-content\/uploads\/2024\/10\/what-is-the-penguin-algorithm-4.jpg 648w, https:\/\/arnavision.com\/blog\/wp-content\/uploads\/2024\/10\/what-is-the-penguin-algorithm-4-300x241.jpg 300w\" sizes=\"auto, (max-width: 648px) 100vw, 648px\" \/><\/p>\n<h2>\u0686\u0647 \u06a9\u0627\u0631 \u06a9\u0646\u06cc\u0645 \u06a9\u0647 \u0627\u0632 \u062c\u0631\u06cc\u0645\u0647 \u067e\u0646\u06af\u0648\u0626\u0646 4.0 \u06af\u0648\u06af\u0644 \u062f\u0631 \u0627\u0645\u0627\u0646 \u0628\u0627\u0634\u06cc\u0645\u061f<\/h2>\n<p>\u0628\u0631\u0627\u06cc <em><strong>\u0628\u0627\u0632\u06cc\u0627\u0628\u06cc \u067e\u0633 \u0627\u0632 \u062c\u0631\u06cc\u0645\u0647 \u06af\u0648\u06af\u0644 \u067e\u0646\u06af\u0648\u0626\u0646 4.0<\/strong><\/em> \u0644\u0627\u0632\u0645 \u0627\u0633\u062a \u0627\u06cc\u0646 \u0646\u06a9\u0627\u062a \u0631\u0627 \u062f\u0631 \u0646\u0638\u0631 \u062f\u0627\u0634\u062a\u0647 \u0628\u0627\u0634\u06cc\u062f:<\/p>\n<ul>\n<li>\u067e\u0631\u0648\u0641\u0627\u06cc\u0644 \u0628\u06a9\u200c\u0644\u06cc\u0646\u06a9\u200c\u0647\u0627\u06cc \u062e\u0648\u062f \u0631\u0627 \u0628\u0634\u0646\u0627\u0633\u06cc\u062f \u0648 \u0622\u0646\u0647\u0627 \u0631\u0627 \u0628\u0627 \u0631\u0642\u0628\u0627\u06cc \u062e\u0648\u062f \u0645\u0642\u0627\u06cc\u0633\u0647 \u06a9\u0646\u06cc\u062f.<\/li>\n<li>\u0627\u0632<em><strong> \u0627\u0628\u0632\u0627\u0631 Disavow \u06af\u0648\u06af\u0644 \u0628\u0631\u0627\u06cc \u062d\u0630\u0641 \u0628\u06a9\u200c\u0644\u06cc\u0646\u06a9\u200c\u0647\u0627\u06cc \u0627\u0633\u067e\u0645<\/strong><\/em> \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u06a9\u0646\u06cc\u062f \u062a\u0627 \u0645\u0648\u0631\u062f \u062c\u0631\u06cc\u0645\u0647 \u0627\u0644\u06af\u0648\u0631\u06cc\u062a\u0645 \u067e\u0646\u06af\u0648\u0626\u0646 \u06af\u0648\u06af\u0644 \u0642\u0631\u0627\u0631 \u0646\u06af\u06cc\u0631\u06cc\u062f.<\/li>\n<li>\u0631\u062a\u0628\u0647\u200c\u0628\u0646\u062f\u06cc \u0635\u0641\u062d\u0627\u062a \u062e\u0648\u062f \u0631\u0627 \u062f\u0631 \u0646\u062a\u0627\u06cc\u062c \u0645\u0648\u062a\u0648\u0631\u0647\u0627\u06cc \u062c\u0633\u062a\u062c\u0648 \u0628\u0647 \u0637\u0648\u0631 \u0645\u0646\u0638\u0645 \u0628\u0631\u0631\u0633\u06cc \u0646\u0645\u0627\u06cc\u06cc\u062f.<\/li>\n<li>\u067e\u0631\u0648\u0641\u0627\u06cc\u0644 \u0628\u06a9\u200c\u0644\u06cc\u0646\u06a9\u200c\u0647\u0627 \u0631\u0627 \u062f\u0631\u0633\u062a \u0648 \u0628\u0627\u06a9\u06cc\u0641\u06cc\u062a \u0646\u06af\u0647 \u062f\u0627\u0631\u06cc\u062f \u0648 \u0627\u0632 \u0648\u0628\u0633\u0627\u06cc\u062a\u200c\u0647\u0627\u06cc \u0627\u0633\u067e\u0645 \u0648 \u063a\u06cc\u0631\u0645\u0631\u062a\u0628\u0637 \u0627\u062c\u062a\u0646\u0627\u0628 \u06a9\u0646\u06cc\u062f. \u0628\u0639\u0644\u0627\u0648\u0647 <em><strong>\u0631\u06cc\u062f\u0627\u0631\u06a9\u062a\u200c\u0647\u0627\u06cc \u0645\u0646\u0627\u0633\u0628<\/strong><\/em> \u0628\u0631\u0627\u06cc \u0644\u06cc\u0646\u06a9\u200c\u0647\u0627\u06cc \u0634\u06a9\u0633\u062a\u0647 \u0628\u06a9\u0627\u0631 \u0628\u0628\u0631\u06cc\u062f.<\/li>\n<\/ul>\n<p>(\u062c\u0647\u062a \u06a9\u0633\u0628 \u0627\u0637\u0644\u0627\u0639\u0627\u062a \u0628\u06cc\u0634\u062a\u0631 \u062f\u0631 \u0645\u0648\u0631\u062f <a href=\"https:\/\/blog.arnavision.com\/what-is-off-page-seo\/\" target=\"_blank\" rel=\"noopener\"><em><strong>\u0633\u0626\u0648 \u0622\u0641 \u067e\u06cc\u062c<\/strong> <\/em><\/a>\u0628\u0647 \u0648\u0628\u0644\u0627\u06af \u0622\u0631\u0646\u0627\u0648\u06cc\u0698\u0646 \u0645\u0631\u0627\u062c\u0639\u0647 \u0641\u0631\u0645\u0627\u06cc\u06cc\u062f.)<\/p>\n<h2>\u062d\u0642\u0627\u06cc\u0642\u06cc \u062f\u06cc\u06af\u0631 \u062f\u0631\u0628\u0627\u0631\u0647\u200c\u064a \u0628\u0631\u0648\u0632\u0631\u0633\u0627\u0646\u06cc Penguin Algorithm<\/h2>\n<p>\u0634\u0627\u06cc\u062f \u062c\u0627\u0644\u0628 \u0628\u0627\u0634\u062f \u0628\u062f\u0627\u0646\u06cc\u062f \u0627\u0644\u06af\u0648\u0631\u06cc\u062a\u0645 \u067e\u0646\u06af\u0648\u0626\u0646 \u06af\u0648\u06af\u0644 \u0627\u0628\u062a\u062f\u0627 \u0628\u0647 \u0639\u0646\u0648\u0627\u0646 \u06cc\u06a9<em><strong> \u0641\u06cc\u0644\u062a\u0631 \u0645\u062c\u0632\u0627<\/strong><\/em> \u0631\u0627\u0647\u200c\u0627\u0646\u062f\u0627\u0632\u06cc \u0634\u062f \u06a9\u0647 \u0646\u062a\u0627\u06cc\u062c \u062c\u0633\u062a\u062c\u0648 \u0627\u0632 \u0622\u0646 \u0639\u0628\u0648\u0631 \u0645\u06cc\u200c\u06a9\u0631\u062f \u0627\u0645\u0627 \u062f\u0631 \u0633\u067e\u062a\u0627\u0645\u0628\u0631 2016\u060c \u06af\u0648\u06af\u0644 \u0627\u0639\u0644\u0627\u0645 \u06a9\u0631\u062f \u06a9\u0647 <em><strong>\u067e\u0646\u06af\u0648\u0626\u0646 \u0628\u062e\u0634\u06cc \u0627\u0632 \u0627\u0644\u06af\u0648\u0631\u06cc\u062a\u0645 \u0627\u0635\u0644\u06cc \u0631\u062a\u0628\u0647\u200c\u0628\u0646\u062f\u06cc \u0645\u0648\u062a\u0648\u0631 \u062c\u0633\u062a\u062c\u0648<\/strong><\/em> \u0634\u062f\u0647 \u0627\u0633\u062a.<\/p>\n<p>\u062c\u0627\u0646 \u0645\u0648\u0644\u0631\u060c \u06a9\u0627\u0631\u0645\u0646\u062f \u06af\u0648\u06af\u0644\u060c \u067e\u0646\u06af\u0648\u0626\u0646 \u0631\u0627 \u06cc\u06a9<em><strong> \u0627\u0644\u06af\u0648\u0631\u06cc\u062a\u0645 \u06af\u0633\u062a\u0631\u062f\u0647\u200c\u06cc \u0633\u0627\u06cc\u062a<\/strong><\/em> \u0646\u0627\u0645\u06cc\u062f\u061b \u0628\u0647 \u0627\u06cc\u0646 \u0645\u0639\u0646\u0627 \u06a9\u0647 \u0648\u062c\u0648\u062f \u062a\u0639\u062f\u0627\u062f \u0632\u06cc\u0627\u062f\u06cc \u0644\u06cc\u0646\u06a9 \u0628\u06cc\u200c\u06a9\u06cc\u0641\u06cc\u062a \u06a9\u0647 \u0628\u0647 \u06cc\u06a9 \u0635\u0641\u062d\u0647 \u0627\u0632 \u0648\u0628\u0633\u0627\u06cc\u062a \u0634\u0645\u0627 \u0627\u0634\u0627\u0631\u0647 \u0645\u06cc\u200c\u06a9\u0646\u0646\u062f\u060c \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u0646\u062f \u0628\u0627\u0639\u062b \u06a9\u0627\u0647\u0634 \u0627\u0639\u062a\u0645\u0627\u062f \u06af\u0648\u06af\u0644 \u0628\u0647 \u06a9\u0644 \u0648\u0628\u0633\u0627\u06cc\u062a \u0634\u0645\u0627 \u0634\u0648\u0646\u062f.<\/p>\n<h2 id=\"scrl-secEleven-m7\">\u0633\u0648\u0627\u0644\u0627\u062a \u0645\u0647\u0645 \u062f\u0631 \u062e\u0635\u0648\u0635 \u0627\u0644\u06af\u0648\u0631\u06cc\u062a\u0645 \u067e\u0646\u06af\u0648\u0626\u0646<\/h2>\n<h3>\u0645\u0647\u0645\u200c\u062a\u0631\u06cc\u0646 \u0647\u062f\u0641 \u0627\u0644\u06af\u0648\u0631\u06cc\u062a\u0645 \u067e\u0646\u06af\u0648\u0626\u0646 \u0686\u06cc\u0647\u061f<\/h3>\n<p>\u0647\u062f\u0641 \u0627\u0635\u0644\u06cc \u0627\u0644\u06af\u0648\u0631\u06cc\u062a\u0645 \u067e\u0646\u06af\u0648\u0626\u0646 \u06af\u0648\u06af\u0644 <em><strong>\u0628\u0631\u0631\u0633\u06cc \u0633\u0644\u0627\u0645\u062a \u0644\u06cc\u0646\u06a9\u200c\u0633\u0627\u0632\u06cc \u0633\u0627\u06cc\u062a\u200c\u0647\u0627 \u0648 \u0647\u0645\u0686\u0646\u06cc\u0646 \u0645\u0628\u0627\u0631\u0632\u0647 \u0628\u0627 \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0628\u06cc\u0634 \u0627\u0632 \u062d\u062f \u0627\u0632 \u06a9\u0644\u0645\u0627\u062a \u06a9\u0644\u06cc\u062f\u06cc \u062f\u0631 \u0635\u0641\u062d\u0627\u062a<\/strong><\/em> \u0627\u0633\u062a.<\/p>\n<h3>\u0622\u06cc\u0627 \u062f\u0631 \u062c\u062f\u06cc\u062f\u062a\u0631\u06cc\u0646 \u0622\u067e\u062f\u06cc\u062a \u0627\u06cc\u0646 \u0627\u0644\u06af\u0648\u0631\u06cc\u062a\u0645\u060c \u067e\u0646\u06af\u0648\u0626\u0646 \u0633\u0627\u06cc\u062a \u0645\u0627 \u0631\u0627 \u062c\u0631\u06cc\u0645\u0647 \u0645\u06cc\u200c\u06a9\u0646\u0647\u061f<\/h3>\n<p>\u062e\u06cc\u0631. Google Penguin \u062c\u0631\u06cc\u0645\u0647 \u0646\u06cc\u0633\u062a \u0648<em><strong> \u0628\u062e\u0634\u06cc \u0627\u0632 \u0647\u0633\u062a\u0647\u200c\u06cc \u0627\u0635\u0644\u06cc \u0627\u0644\u06af\u0648\u0631\u06cc\u062a\u0645 \u06af\u0648\u06af\u0644<\/strong><\/em> \u0645\u062d\u0633\u0648\u0628 \u0645\u06cc\u200c\u0634\u0648\u062f.<\/p>\n<h3>\u067e\u0646\u06af\u0648\u0626\u0646 \u0648 \u0633\u0626\u0648 \u06a9\u0644\u0627\u0647 \u0633\u06cc\u0627\u0647 \u0686\u0647 \u0627\u0631\u062a\u0628\u0627\u0637\u06cc \u0628\u0627 \u06cc\u06a9\u062f\u06cc\u06af\u0631 \u062f\u0627\u0631\u0646\u062f\u061f<\/h3>\n<p>\u0647\u062f\u0641 \u0627\u0644\u06af\u0648\u0631\u06cc\u062a\u0645 \u067e\u0646\u06af\u0648\u0626\u0646 \u06af\u0648\u06af\u0644 \u0645\u0628\u0627\u0631\u0632\u0647 \u0628\u0627 \u0644\u06cc\u0646\u06a9\u200c\u0647\u0627\u06cc \u0627\u0633\u067e\u0645 \u0648 \u0633\u0627\u06cc\u062a\u200c\u0647\u0627\u06cc\u06cc \u0628\u0627 \u062a\u0631\u0627\u06a9\u0645 \u06a9\u0644\u0645\u0627\u062a \u06a9\u0644\u06cc\u062f\u06cc \u0628\u06cc\u0634 \u0627\u0632 \u062d\u062f \u0648 \u0628\u06cc\u200c\u0645\u0639\u0646\u0627 \u0627\u0633\u062a. \u062f\u0631 \u0648\u0627\u0642\u0639 <strong><em>Penguin Algorithm \u0628\u0627 \u062a\u06a9\u0646\u06cc\u06a9\u200c\u0647\u0627\u06cc \u06a9\u0644\u0627\u0647 \u0633\u06cc\u0627\u0647 (\u0644\u06cc\u0646\u06a9\u200c\u0633\u0627\u0632\u06cc\u200c\u0647\u0627\u06cc \u063a\u06cc\u0631\u0637\u0628\u06cc\u0639\u06cc) \u0645\u0628\u0627\u0631\u0632\u0647 \u0645\u06cc\u200c\u06a9\u0646\u062f<\/em><\/strong>.<\/p>\n<h3>\u0628\u0627\u0648\u0631\u0647\u0627\u06cc \u063a\u0644\u0637 \u062f\u0631\u0628\u0627\u0631\u0647 \u0627\u0644\u06af\u0648\u0631\u06cc\u062a\u0645 \u067e\u0646\u06af\u0648\u0626\u0646 \u0686\u06cc\u0633\u062a\u061f<\/h3>\n<p>\u06cc\u06a9\u06cc \u0627\u0632 \u0645\u0647\u0645\u200c\u062a\u0631\u06cc\u0646 \u0628\u0627\u0648\u0631\u0647\u0627\u06cc \u0627\u0634\u062a\u0628\u0627\u0647 \u062f\u0631 \u062e\u0635\u0648\u0635 \u0627\u0644\u06af\u0648\u0631\u06cc\u062a\u0645 \u067e\u0646\u06af\u0648\u0626\u0646 \u06af\u0648\u06af\u0644 \u0627\u06cc\u0646 \u0627\u0633\u062a \u06a9\u0647 \u0627\u0641\u0631\u0627\u062f \u062a\u0635\u0648\u0631 \u0645\u06cc\u200c\u06a9\u0646\u0646\u062f \u0627\u06cc\u0646 \u0627\u0644\u06af\u0648\u0631\u06cc\u062a\u0645 \u062c\u0631\u06cc\u0645\u0647 \u0633\u0627\u06cc\u062a\u200c\u0647\u0627\u06cc \u0628\u06cc\u200c\u06a9\u06cc\u0641\u06cc\u062a \u0627\u0633\u062a \u0627\u0645\u0627 \u0627\u06cc\u0646 \u0627\u0644\u06af\u0648\u0631\u06cc\u062a\u0645 \u062f\u0631 \u0648\u0627\u0642\u0639 \u0628\u062e\u0634\u06cc \u0627\u0632 \u0627\u0644\u06af\u0648\u0631\u06cc\u062a\u0645 \u0627\u0635\u0644\u06cc \u06af\u0648\u06af\u0644 \u0628\u0648\u062f\u0647 \u0648 \u0648\u0638\u0627\u06cc\u0641 \u062e\u0627\u0635\u06cc \u0631\u0627 \u062f\u0646\u0628\u0627\u0644 \u0645\u06cc\u200c\u06a9\u0646\u062f.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1756\" src=\"https:\/\/blog.arnavision.com\/wp-content\/uploads\/2024\/10\/what-is-the-penguin-algorithm-5.jpg\" alt=\"\u0628\u0627\u0648\u0631 \u0647\u0627\u06cc \u0627\u0634\u062a\u0628\u0627\u0647 \u0627\u0632 \u0627\u0644\u06af\u0648\u0631\u06cc\u062a\u0645 \u067e\u0646\u06af\u0648\u0626\u0646\" width=\"648\" height=\"520\" srcset=\"https:\/\/arnavision.com\/blog\/wp-content\/uploads\/2024\/10\/what-is-the-penguin-algorithm-5.jpg 648w, https:\/\/arnavision.com\/blog\/wp-content\/uploads\/2024\/10\/what-is-the-penguin-algorithm-5-300x241.jpg 300w\" sizes=\"auto, (max-width: 648px) 100vw, 648px\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u06af\u0648\u06af\u0644 \u067e\u0646\u06af\u0648\u0626\u0646 \u0646\u0627\u0645 \u0631\u0645\u0632\u06cc \u0628\u0631\u0627\u06cc \u0628\u0631\u0648\u0632\u0631\u0633\u0627\u0646\u06cc \u0627\u0644\u06af\u0648\u0631\u06cc\u062a\u0645 \u06af\u0648\u06af\u0644 \u0628\u0627 \u0647\u062f\u0641 \u06a9\u0627\u0647\u0634 \u0647\u0631\u0632\u0646\u0627\u0645\u0647 \u0648\u0628 \u0627\u0633\u062a. \u0627\u06cc\u0646 \u0627\u0644\u06af\u0648\u0631\u06cc\u062a\u0645 \u0627\u0648\u0644\u06cc\u0646 \u0628\u0627\u0631 \u062f\u0631 \u0622\u0648\u0631\u06cc\u0644 2012 \u0645\u0639\u0631\u0641\u06cc \u0634\u062f \u0648 \u0647\u062f\u0641 \u0627\u0635\u0644\u06cc \u0622\u0646 \u06a9\u0627\u0647\u0634 \u0648\u0628\u0633\u0627\u06cc\u062a\u200c\u0647\u0627\u06cc \u0627\u0633\u067e\u0645 \u06cc\u0627 \u062f\u0627\u0631\u0627\u06cc \u0644\u06cc\u0646\u06a9\u200c\u0633\u0627\u0632\u06cc\u200c\u0647\u0627\u06cc \u063a\u06cc\u0631\u0637\u0628\u06cc\u0639\u06cc \u0628\u0648\u062f. \u0628\u0631\u0648\u0632\u0631\u0633\u0627\u0646\u06cc \u067e\u0646\u06af\u0648\u0626\u0646 \u062a\u06a9\u0646\u06cc\u06a9\u200c\u0647\u0627\u06cc \u0644\u06cc\u0646\u06a9\u200c\u0633\u0627\u0632\u06cc \u06a9\u0644\u0627\u0647 \u0633\u06cc\u0627\u0647 \u0627\u0632 \u062c\u0645\u0644\u0647 \u062e\u0631\u06cc\u062f 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