{"id":1351,"date":"2025-05-15T10:10:33","date_gmt":"2025-05-15T06:40:33","guid":{"rendered":"https:\/\/blog.arnavision.com\/?p=1351"},"modified":"2025-05-14T16:43:20","modified_gmt":"2025-05-14T13:13:20","slug":"what-is-google-bert-algorithm","status":"publish","type":"post","link":"https:\/\/arnavision.com\/blog\/what-is-google-bert-algorithm\/","title":{"rendered":"\u0627\u0644\u06af\u0648\u0631\u06cc\u062a\u0645 \u0628\u0631\u062a \u0686\u06cc\u0633\u062a: \u0627\u0644\u06af\u0648\u0631\u06cc\u062a\u0645 BERT \u06cc\u06a9 \u0647\u0648\u0634 \u0645\u0635\u0646\u0648\u0639\u06cc \u0628\u0627 \u0646\u06af\u0631\u0634 \u0627\u0646\u0633\u0627\u0646\u06cc!"},"content":{"rendered":"<p><span style=\"background-color: #cc99ff;\">\u06af\u0648\u06af\u0644 \u0633\u0639\u06cc \u062f\u0627\u0631\u062f \u06a9\u0647 \u06cc\u06a9 <strong>\u0647\u0645\u0647\u200c\u0686\u06cc\u0632\u062f\u0627\u0646 \u0647\u0645\u200c\u0632\u0628\u0627\u0646<\/strong> \u0628\u0631\u0627\u06cc \u0645\u0627 \u0628\u0627\u0634\u062f \u062a\u0627 \u06cc\u06a9 \u062c\u0633\u062a\u062c\u0648\u06af\u0631 \u0628\u06cc\u200c\u0627\u062d\u0633\u0627\u0633! \u0648 \u0627\u06cc\u0646 \u0628\u0627\u0631 \u0628\u0627 \u0631\u0648\u0646\u0645\u0627\u06cc\u06cc \u0627\u0632 <em><strong>\u0627\u0644\u06af\u0648\u0631\u06cc\u062a\u0645 BERT<\/strong><\/em>\u00a0\u0642\u062f\u0645\u06cc \u0628\u0632\u0631\u06af \u0628\u0631\u0627\u06cc \u0631\u0633\u06cc\u062f\u0646 \u0628\u0647 \u0627\u06cc\u0646 \u0647\u062f\u0641 \u0628\u0631\u062f\u0627\u0634\u062a\u0647 \u0627\u0633\u062a. <b><i>\u0627\u0644\u06af\u0648\u0631\u06cc\u062a\u0645 \u0628\u0631\u062a <\/i><\/b><em><strong>\u062a\u0648\u0627\u0646\u0627\u06cc\u06cc \u062f\u0631\u06a9 \u0632\u0628\u0627\u0646 \u0645\u062d\u0627\u0648\u0631\u0647\u200c \u0631\u0627 \u0628\u0631\u0627\u06cc \u06af\u0648\u06af\u0644 \u0641\u0631\u0627\u0647\u0645 \u0633\u0627\u062e\u062a\u0647 \u0627\u0633\u062a<\/strong><\/em>. \u06cc\u0639\u0646\u06cc \u0628\u0627 <b><i>\u062f\u0631\u06a9 \u0645\u0639\u0627\u0646\u06cc \u0645\u062a\u0641\u0627\u0648\u062a \u06a9\u0644\u0645\u0627\u062a \u0648 \u0627\u0631\u062a\u0628\u0627\u0637 \u0622\u0646\u200c\u0647\u0627 \u062f\u0631 \u0639\u0628\u0627\u0631\u062a<\/i><\/b>\u060c \u0633\u0639\u06cc \u062f\u0627\u0631\u062f \u06a9\u0647 <strong>\u0646\u0632\u062f\u06cc\u06a9\u200c\u062a\u0631\u06cc\u0646 \u0646\u062a\u0627\u06cc\u062c \u0631\u0627 \u0628\u0631\u0627\u06cc \u06a9\u0627\u0631\u0628\u0631 \u0646\u0645\u0627\u06cc\u0634<\/strong> \u062f\u0647\u062f \u0648 \u0628\u0647 \u0647\u0645\u06cc\u0646 \u062f\u0644\u06cc\u0644 <strong>\u062a\u0627\u062b\u06cc\u0631 \u0642\u0627\u0628\u0644 \u062a\u0648\u062c\u0647\u06cc \u0628\u0631 \u0633\u0626\u0648<\/strong> \u062f\u0627\u0631\u062f. <\/span>\u062f\u0631 \u0627\u06cc\u0646 \u0645\u062a\u0646 \u0627\u0632 \u0628\u0644\u0627\u06af <a href=\"https:\/\/arnavision.com\/\" target=\"_blank\" rel=\"noopener\"><em><strong>\u0634\u0631\u06a9\u062a \u0637\u0631\u0627\u062d\u06cc \u0633\u0627\u06cc\u062a \u0648 \u0633\u0626\u0648 \u0622\u0631\u0646\u0627 \u0648\u06cc\u0698\u0646<\/strong><\/em><\/a><b><i> <\/i><\/b>\u0645\u06cc\u200c\u062e\u0648\u0627\u0647\u06cc\u0645 \u062f\u0631\u0628\u0627\u0631\u0647 \u0627\u06cc\u0646\u06a9\u0647 <b><i>\u0627\u0644\u06af\u0648\u0631\u06cc\u062a\u0645 \u0628\u0631\u062a (BERT Algorithm) \u0686\u06cc\u0633\u062a \u0648 \u0686\u0647 \u06a9\u0627\u0631\u0628\u0631\u062f\u06cc \u062f\u0627\u0631\u062f<\/i><\/b> \u0628\u067e\u0631\u062f\u0627\u0632\u06cc\u0645.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_74 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<span class=\"ez-toc-title\" style=\"cursor:inherit\">\u0627\u0644\u06af\u0648\u0631\u06cc\u062a\u0645 \u0628\u0631\u062a (BERT) \u0686\u06cc\u0633\u062a:<\/span>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/arnavision.com\/blog\/what-is-google-bert-algorithm\/#%D8%A7%D9%84%DA%AF%D9%88%D8%B1%DB%8C%D8%AA%D9%85_%D8%A8%D8%B1%D8%AA_BERT_%DA%86%DB%8C%D8%B3%D8%AA_%D9%88_%DA%86%D9%87_%D9%87%D8%AF%D9%81%DB%8C_%D8%AF%D8%A7%D8%B1%D8%AF%D8%9F\" >\u0627\u0644\u06af\u0648\u0631\u06cc\u062a\u0645 \u0628\u0631\u062a (BERT) \u0686\u06cc\u0633\u062a<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/arnavision.com\/blog\/what-is-google-bert-algorithm\/#%D8%A7%D9%84%DA%AF%D9%88%D8%B1%DB%8C%D8%AA%D9%85_Bert_%DA%86%D9%87_%D8%B2%D9%85%D8%A7%D9%86%DB%8C_%D9%85%D9%86%D8%AA%D8%B4%D8%B1_%D8%B4%D8%AF%D8%9F\" >\u0627\u0644\u06af\u0648\u0631\u06cc\u062a\u0645 Bert \u0686\u0647 \u0632\u0645\u0627\u0646\u06cc \u0645\u0646\u062a\u0634\u0631 \u0634\u062f\u061f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/arnavision.com\/blog\/what-is-google-bert-algorithm\/#NLP_%DB%8C%D8%A7_%D9%BE%D8%B1%D8%AF%D8%A7%D8%B2%D8%B4_%D8%B2%D8%A8%D8%A7%D9%86_%D8%B7%D8%A8%DB%8C%D8%B9%DB%8C_%DA%86%DB%8C%D8%B3%D8%AA%D8%9F\" >NLP \u06cc\u0627 \u067e\u0631\u062f\u0627\u0632\u0634 \u0632\u0628\u0627\u0646 \u0637\u0628\u06cc\u0639\u06cc \u0686\u06cc\u0633\u062a\u061f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/arnavision.com\/blog\/what-is-google-bert-algorithm\/#%D8%A2%DB%8C%D8%A7_%D8%A7%D9%84%DA%AF%D9%88%D8%B1%DB%8C%D8%AA%D9%85_BERT_%D8%AC%D8%A7%DB%8C%DA%AF%D8%B2%DB%8C%D9%86_RankBrain_%D8%B4%D8%AF%D9%87_%D8%A7%D8%B3%D8%AA%D8%9F\" >\u0622\u06cc\u0627 \u0627\u0644\u06af\u0648\u0631\u06cc\u062a\u0645 BERT \u062c\u0627\u06cc\u06af\u0632\u06cc\u0646 RankBrain \u0634\u062f\u0647 \u0627\u0633\u062a\u061f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/arnavision.com\/blog\/what-is-google-bert-algorithm\/#Google_BERT_%DA%86%DA%AF%D9%88%D9%86%D9%87_%DA%A9%D8%A7%D8%B1_%D9%85%DB%8C_%DA%A9%D9%86%D8%AF%D8%9F\" >Google BERT \u0686\u06af\u0648\u0646\u0647 \u06a9\u0627\u0631 \u0645\u06cc \u06a9\u0646\u062f\u061f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/arnavision.com\/blog\/what-is-google-bert-algorithm\/#%D9%85%D8%B1%D8%A7%D8%AD%D9%84_%D8%A7%D8%B5%D9%84%DB%8C_%D8%B9%D9%85%D9%84%DA%A9%D8%B1%D8%AF_%D8%A7%D9%84%DA%AF%D9%88%D8%B1%DB%8C%D8%AA%D9%85_%D8%A8%D8%B1%D8%AA\" >\u0645\u0631\u0627\u062d\u0644 \u0627\u0635\u0644\u06cc \u0639\u0645\u0644\u06a9\u0631\u062f \u0627\u0644\u06af\u0648\u0631\u06cc\u062a\u0645 \u0628\u0631\u062a<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/arnavision.com\/blog\/what-is-google-bert-algorithm\/#%DA%86%D8%B1%D8%A7_%D8%A7%D9%84%DA%AF%D9%88%D8%B1%DB%8C%D8%AA%D9%85_%D8%A8%D8%B1%D8%AA_%D8%A8%D8%B1%D8%A7%DB%8C_%D8%AA%D8%AC%D8%B1%D8%A8%D9%87_%D9%88_%D8%AF%D8%B1%DA%A9_%D9%87%D8%AF%D9%81_%D8%AC%D8%B3%D8%AA%D8%AC%D9%88%DB%8C_%DA%A9%D8%A7%D8%B1%D8%A8%D8%B1_search_experience_%D9%85%D9%87%D9%85_%D8%A7%D8%B3%D8%AA%D8%9F\" >\u0686\u0631\u0627 \u0627\u0644\u06af\u0648\u0631\u06cc\u062a\u0645 \u0628\u0631\u062a \u0628\u0631\u0627\u06cc \u062a\u062c\u0631\u0628\u0647 \u0648 \u062f\u0631\u06a9 \u0647\u062f\u0641 \u062c\u0633\u062a\u062c\u0648\u06cc \u06a9\u0627\u0631\u0628\u0631 \u0645\u0647\u0645 \u0627\u0633\u062a\u061f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/arnavision.com\/blog\/what-is-google-bert-algorithm\/#%D8%A7%D8%AB%D8%B1%D8%A7%D8%AA_BERT_%D8%A8%D8%B1_%D9%86%D8%AA%D8%A7%DB%8C%D8%AC_%D8%AC%D8%B3%D8%AA%D8%AC%D9%88%D9%87%D8%A7_%D9%88_%D8%B3%D8%B1%DA%86_%DA%AF%D9%88%DA%AF%D9%84_%DA%86%DB%8C%D8%B3%D8%AA%D8%9F\" >\u0627\u062b\u0631\u0627\u062a BERT \u0628\u0631 \u0646\u062a\u0627\u06cc\u062c \u062c\u0633\u062a\u062c\u0648\u0647\u0627 \u0648 \u0633\u0631\u0686 \u06af\u0648\u06af\u0644 \u0686\u06cc\u0633\u062a\u061f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/arnavision.com\/blog\/what-is-google-bert-algorithm\/#%D8%A7%D9%84%DA%AF%D9%88%D8%B1%DB%8C%D8%AA%D9%85_%D8%A8%D8%B1%D8%AA_%DA%86%D9%87_%D8%AA%D8%A7%D8%AB%DB%8C%D8%B1%DB%8C_%D8%AF%D8%B1_%D8%B3%D8%A6%D9%88_%D8%AF%D8%A7%D8%B1%D8%AF%D8%9F\" >\u0627\u0644\u06af\u0648\u0631\u06cc\u062a\u0645 \u0628\u0631\u062a \u0686\u0647 \u062a\u0627\u062b\u06cc\u0631\u06cc \u062f\u0631 \u0633\u0626\u0648 \u062f\u0627\u0631\u062f\u061f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/arnavision.com\/blog\/what-is-google-bert-algorithm\/#%D9%85%D8%AD%D8%AA%D9%88%D8%A7_%D9%88_%D8%B3%D8%A6%D9%88_%D8%B1%D9%88%D8%B4%E2%80%8C%D9%87%D8%A7%DB%8C_%D8%A8%D9%87%DB%8C%D9%86%D9%87%E2%80%8C%D8%B3%D8%A7%D8%B2%DB%8C_%D9%85%D8%AD%D8%AA%D9%88%D8%A7_%D8%A8%D8%B1%D8%A7%DB%8C_%D8%A7%D9%84%DA%AF%D9%88%D8%B1%DB%8C%D8%AA%D9%85_BERT\" >\u0631\u0648\u0634\u200c\u0647\u0627\u06cc \u0628\u0647\u06cc\u0646\u0647\u200c\u0633\u0627\u0632\u06cc \u0645\u062d\u062a\u0648\u0627 \u0628\u0631\u0627\u06cc \u0627\u0644\u06af\u0648\u0631\u06cc\u062a\u0645 BERT<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/arnavision.com\/blog\/what-is-google-bert-algorithm\/#%D8%AA%D8%A3%D8%AB%DB%8C%D8%B1_%D8%A7%D9%84%DA%AF%D9%88%D8%B1%DB%8C%D8%AA%D9%85_%D8%A8%D8%B1%D8%AA_%D8%A8%D8%B1_featured_snippet%D9%87%D8%A7\" >\u062a\u0623\u062b\u06cc\u0631 \u0627\u0644\u06af\u0648\u0631\u06cc\u062a\u0645 \u0628\u0631\u062a \u0628\u0631 featured snippet\u0647\u0627<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/arnavision.com\/blog\/what-is-google-bert-algorithm\/#%D8%B3%D9%88%D8%A7%D9%84%D8%A7%D8%AA_%D9%85%D9%87%D9%85_%D8%AF%D8%B1%D8%A8%D8%A7%D8%B1%D9%87_%D8%A7%D9%84%DA%AF%D9%88%D8%B1%DB%8C%D8%AA%D9%85_BERT_%DA%AF%D9%88%DA%AF%D9%84\" >\u0633\u0648\u0627\u0644\u0627\u062a \u0645\u0647\u0645 \u062f\u0631\u0628\u0627\u0631\u0647 \u0627\u0644\u06af\u0648\u0631\u06cc\u062a\u0645 BERT \u06af\u0648\u06af\u0644<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/arnavision.com\/blog\/what-is-google-bert-algorithm\/#%D8%A2%DB%8C%D8%A7_%D8%A7%D9%84%DA%AF%D9%88%D8%B1%DB%8C%D8%AA%D9%85_BERT_%D8%A8%D8%B1%D8%A7%DB%8C_%D8%B2%D8%A8%D8%A7%D9%86_%D9%81%D8%A7%D8%B1%D8%B3%DB%8C_%D9%87%D9%85_%D9%81%D8%B9%D8%A7%D9%84_%D8%A7%D8%B3%D8%AA%D8%9F\" >\u0622\u06cc\u0627 \u0627\u0644\u06af\u0648\u0631\u06cc\u062a\u0645 BERT \u0628\u0631\u0627\u06cc \u0632\u0628\u0627\u0646 \u0641\u0627\u0631\u0633\u06cc \u0647\u0645 \u0641\u0639\u0627\u0644 \u0627\u0633\u062a\u061f<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2 id=\"scrl-secOne-m7\"><span class=\"ez-toc-section\" id=\"%D8%A7%D9%84%DA%AF%D9%88%D8%B1%DB%8C%D8%AA%D9%85_%D8%A8%D8%B1%D8%AA_BERT_%DA%86%DB%8C%D8%B3%D8%AA_%D9%88_%DA%86%D9%87_%D9%87%D8%AF%D9%81%DB%8C_%D8%AF%D8%A7%D8%B1%D8%AF%D8%9F\"><\/span>\u0627\u0644\u06af\u0648\u0631\u06cc\u062a\u0645 \u0628\u0631\u062a (BERT) \u0686\u06cc\u0633\u062a \u0648 \u0686\u0647 \u0647\u062f\u0641\u06cc \u062f\u0627\u0631\u062f\u061f<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<blockquote><p>\u0627\u0644\u06af\u0648\u0631\u06cc\u062a\u0645 <b><i>BERT<\/i><\/b> \u0627\u0632 \u0645\u0639\u0631\u0648\u0641\u062a\u0631\u06cc\u0646 \u0648 \u067e\u06cc\u0634\u0631\u0641\u062a\u0647 \u062a\u0631\u06cc\u0646 \u0645\u062f\u0644 \u0647\u0627\u06cc \u067e\u0631\u062f\u0627\u0632\u0634 \u0632\u0628\u0627\u0646 \u0637\u0628\u06cc\u0639\u06cc \u0627\u0633\u062a \u06a9\u0647 \u0647\u062f\u0641 \u0622\u0646 \u0628\u0647\u0628\u0648\u062f \u062f\u0631\u06a9 \u0645\u0648\u062a\u0648\u0631\u0647\u0627\u06cc \u062c\u0633\u062a\u062c\u0648 \u0627\u0632 \u062c\u0633\u062a\u062c\u0648 \u06a9\u0627\u0631\u0628\u0631 \u0648 \u0646\u0645\u0627\u06cc\u0634 \u0628\u0647\u062a\u0631 \u0635\u0641\u062d\u0627\u062a \u0628\u0627 \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0627\u0632 \u0647\u0648\u0634 \u0645\u0635\u0646\u0648\u0639\u06cc \u0627\u0633\u062a.<\/p><\/blockquote>\n<p><span style=\"background-color: #cc99ff;\">\u0627\u0644\u06af\u0648\u0631\u06cc\u062a\u0645 <b><i>BERT <\/i><\/b>\u06a9\u0647 \u0645\u0639\u0631\u0648\u0641 \u0628\u0647 <b><i>Google BERT<\/i><\/b> \u0646\u06cc\u0632 \u0647\u0633\u062a\u060c \u0645\u062e\u0641\u0641 <b>B<\/b>idirectional<b> E<\/b>ncoder<b> R<\/b>epresentations from<b> T<\/b>ransformers\u00a0 \u06cc\u06a9\u06cc \u0627\u0632 <b><i>\u067e\u06cc\u0634\u0631\u0641\u062a\u0647\u200c\u062a\u0631\u06cc\u0646 \u0645\u062f\u0644\u200c\u0647\u0627\u06cc \u067e\u0631\u062f\u0627\u0632\u0634 \u0632\u0628\u0627\u0646 \u0637\u0628\u06cc\u0639\u06cc<\/i><\/b> (NLP) \u0627\u0633\u062a. <strong>\u0647\u062f\u0641 \u0627\u0635\u0644\u06cc \u0627\u0644\u06af\u0648\u0631\u06cc\u062a\u0645 \u0628\u0631\u062a \u06af\u0648\u06af\u0644 \u0628\u0647\u0628\u0648\u062f \u062f\u0631\u06a9 \u0645\u0648\u062a\u0648\u0631\u0647\u0627\u06cc \u062c\u0633\u062a\u062c\u0648 \u0627\u0632 \u0645\u0639\u0646\u0627\u06cc \u062c\u0645\u0644\u0627\u062a \u0648 \u0639\u0628\u0627\u0631\u062a\u200c\u0647\u0627\u06cc \u06a9\u0627\u0631\u0628\u0631\u0627\u0646<\/strong> \u0628\u0627 \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0627\u0632 <b>\u0647\u0648\u0634 \u0645\u0635\u0646\u0648\u0639\u06cc<\/b> \u0648 \u062a\u06a9\u0646\u06cc\u06a9\u200c\u0647\u0627\u06cc <b>\u06cc\u0627\u062f\u06af\u06cc\u0631\u06cc \u0639\u0645\u06cc\u0642<\/b> \u0627\u0633\u062a.<\/span><\/p>\n<p><span style=\"background-color: #cc99ff;\">\u0627\u06cc\u0646 \u0627\u0644\u06af\u0648\u0631\u06cc\u062a\u0645 \u0628\u0627 \u062a\u062c\u0632\u06cc\u0647 \u0648 \u062a\u062d\u0644\u06cc\u0644 <b>\u062f\u0648\u0637\u0631\u0641\u0647<\/b> \u06a9\u0644\u0645\u0627\u062a \u062f\u0631 \u062c\u0645\u0644\u0647\u060c \u0628\u0647 \u062c\u0627\u06cc \u062a\u06a9\u06cc\u0647 \u0628\u0631 <em><strong>\u062a\u0631\u062a\u06cc\u0628 \u062e\u0637\u06cc \u06a9\u0644\u0645\u0627\u062a<\/strong><\/em>\u060c \u0628\u0647 \u06af\u0648\u06af\u0644 \u06a9\u0645\u06a9 \u0645\u06cc\u200c\u06a9\u0646\u062f \u062a\u0627 <em><strong>\u0627\u0631\u062a\u0628\u0627\u0637 \u0645\u0639\u0646\u0627\u06cc\u06cc \u0628\u06cc\u0646 \u06a9\u0644\u0645\u0627\u062a \u0648 \u0642\u0635\u062f \u06a9\u0627\u0631\u0628\u0631<\/strong><\/em> \u0631\u0627 \u0628\u0647\u062a\u0631 \u062f\u0631\u06a9 \u06a9\u0646\u062f. \u0647\u0645\u0627\u0646\u0637\u0648\u0631 \u06a9\u0647 \u06af\u0641\u062a\u0647 \u0634\u062f\u060c\u00a0<em><strong> \u0647\u062f\u0641 \u06af\u0648\u06af\u0644 BERT<\/strong> <\/em>\u0627\u0631\u0627\u0626\u0647 <em><strong>\u0646\u062a\u0627\u06cc\u062c \u062c\u0633\u062a\u062c\u0648\u06cc \u062f\u0642\u06cc\u0642\u200c\u062a\u0631 \u0648 \u0645\u0631\u062a\u0628\u0637\u200c\u062a\u0631<\/strong><\/em> \u0628\u0631 \u0627\u0633\u0627\u0633 \u0641\u0647\u0645 \u0645\u0639\u0646\u0627\u06cc \u062c\u0645\u0644\u0627\u062a \u0628\u0647\u200c\u062e\u0635\u0648\u0635 \u062f\u0631<em><strong> \u067e\u0631\u0633\u0634\u200c\u0647\u0627\u06cc \u0637\u0648\u0644\u0627\u0646\u06cc \u0648 \u0645\u062d\u0627\u0648\u0631\u0647\u200c\u0627\u06cc<\/strong><\/em> \u0627\u0633\u062a.<\/span><\/p>\n<p>\u0627\u0632 <em><strong>\u0645\u0632\u0627\u06cc\u0627\u06cc \u06a9\u0644\u06cc\u062f\u06cc BERT<\/strong> <\/em>\u0645\u06cc\u200c\u062a\u0648\u0627\u0646 \u0628\u0647 <em><b>\u0628\u0627\u0644\u0627 \u0628\u0631\u062f\u0646 \u062f\u0642\u062a \u062f\u0631 \u062c\u0633\u062a\u062c\u0648\u0647\u0627\u06cc \u067e\u06cc\u0686\u06cc\u062f\u0647<\/b>\u060c<\/em> <em><strong>\u062a\u0648\u062c\u0647 \u0628\u06cc\u0634\u062a\u0631 \u0628\u0647 \u0645\u062d\u062a\u0648\u0627 \u0648 \u0632\u0645\u06cc\u0646\u0647 \u0645\u062a\u0646<\/strong><\/em>\u060c \u0648 <em><b>\u0628\u0647\u0628\u0648\u062f \u062a\u062c\u0631\u0628\u0647 \u06a9\u0627\u0631\u0628\u0631\u06cc<\/b><\/em> \u0628\u0627 \u0627\u0631\u0627\u0626\u0647 \u067e\u0627\u0633\u062e\u200c\u0647\u0627\u06cc \u0645\u0631\u062a\u0628\u0637\u200c\u062a\u0631 \u0627\u0634\u0627\u0631\u0647 \u06a9\u0631\u062f.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1815 size-full\" src=\"https:\/\/arnavision.com\/blog\/wp-content\/uploads\/2024\/11\/what-is-google-bert-algorithm-3.jpg\" alt=\"\u0627\u0644\u06af\u0648\u0631\u06cc\u062a\u0645 BERT\" width=\"648\" height=\"520\" srcset=\"https:\/\/arnavision.com\/blog\/wp-content\/uploads\/2024\/11\/what-is-google-bert-algorithm-3.jpg 648w, https:\/\/arnavision.com\/blog\/wp-content\/uploads\/2024\/11\/what-is-google-bert-algorithm-3-300x241.jpg 300w\" sizes=\"auto, (max-width: 648px) 100vw, 648px\" \/><\/p>\n<h3>\u0645\u062b\u0627\u0644\u06cc \u0628\u0631\u0627\u06cc \u062f\u0631\u06a9 \u0628\u0647\u062a\u0631 \u0627\u0632 \u0627\u0644\u06af\u0648\u0631\u06cc\u062a\u0645 \u0628\u0631\u062a<\/h3>\n<p><em><strong>\u0627\u0644\u06af\u0648\u0631\u06cc\u062a\u0645 \u0628\u0631\u062a<\/strong> <\/em>\u0645\u06cc\u200c\u062e\u0648\u0627\u0647\u062f \u0628\u0627 \u0628\u0631\u0631\u0633\u06cc \u062f\u0642\u06cc\u0642 \u062c\u0645\u0644\u0647\u060c \u0646\u0647 \u0645\u062b\u0644 \u06cc\u06a9 \u0645\u0627\u0634\u06cc\u0646 \u0628\u0644\u06a9\u0647 <em><strong>\u0647\u0645\u0627\u0646\u0646\u062f \u06cc\u06a9 \u0627\u0646\u0633\u0627\u0646<\/strong><\/em>\u060c \u0628\u0647 \u06a9\u0627\u0631\u0628\u0631 \u067e\u0627\u0633\u062e \u062f\u0647\u062f. \u0628\u0647 \u0647\u0645\u06cc\u0646 \u062e\u0627\u0637\u0631 \u0628\u0627\u06cc\u062f \u0628\u0647 \u062e\u0648\u0628\u06cc <em><strong>\u062a<\/strong><strong>\u0641\u0627\u0648\u062a \u06a9\u0644\u0645\u0627\u062a \u0631\u0628\u0637 \u0648 \u062d\u0631\u0648\u0641\u06cc<\/strong><\/em> \u06a9\u0647 \u0628\u0647 \u0646\u0638\u0631 \u0628\u06cc\u200c\u0627\u0647\u0645\u06cc\u062a \u0647\u0633\u062a\u0646\u062f \u0631\u0627 \u062f\u0631\u06a9 \u06a9\u0646\u062f.\u00a0 \u0628\u0631\u0627\u06cc \u067e\u06cc \u0628\u0631\u062f\u0646 \u0628\u0647 <em><strong>\u0627\u0647\u0645\u06cc\u062a \u062a\u062d\u0644\u06cc\u0644 \u0648 \u0628\u0631\u0631\u0633\u06cc \u0627\u0644\u06af\u0648\u0631\u06cc\u062a\u0645 \u0628\u0631\u062a<\/strong><\/em> \u0628\u0627 \u0630\u06a9\u0631 \u06cc\u06a9 \u0645\u062b\u0627\u0644 \u067e\u06cc\u0634 \u0645\u06cc\u200c\u0631\u0648\u06cc\u0645:<\/p>\n<p>\u0627\u0644\u06af\u0648\u0631\u06cc\u062a\u0645 \u0628\u0631\u062a \u0645\u06cc\u200c\u200c\u062e\u0648\u0627\u0647\u062f \u062f\u0631\u06a9 \u06a9\u0646\u062f \u06a9\u0647 \u0645\u0646\u0638\u0648\u0631 \u0634\u0645\u0627 \u0627\u0632 &#8221; <b><i>\u0628\u0647\u062a\u0631\u06cc\u0646 \u06af\u0644 \u0632\u062f\u0647 \u0628\u0647 \u0627\u06cc\u0631\u0627\u0646<\/i><\/b> \u06cc\u0627 <b><i>\u0628\u0647\u062a\u0631\u06cc\u0646 \u06af\u0644 \u0632\u062f\u0647 \u0627\u0632 \u0627\u06cc\u0631\u0627\u0646<\/i><\/b>&#8221; \u0686\u06cc\u0633\u062a \u0648\u00a0 \u062f\u0642\u06cc\u0642\u0627 \u0646\u062a\u0627\u06cc\u062c \u0645\u0631\u062a\u0628\u0637 \u0628\u0627 \u0622\u0646\u200c\u0631\u0627 \u0628\u0631\u0627\u06cc\u062a\u0627\u0646 \u0644\u06cc\u0633\u062a \u06a9\u0646\u062f. \u06cc\u0627 \u0627\u06cc\u0646\u06a9\u0647 \u0648\u0642\u062a\u06cc \u062f\u0631 \u062c\u0633\u062a\u062c\u0648\u06cc &#8220;\u06a9\u062a\u0627\u0628 \u0628\u0631\u0627\u06cc \u062f\u0631\u0645\u0627\u0646 \u0627\u0633\u062a\u0631\u0633 \u062f\u0627\u0646\u0634\u062c\u0648\u06cc\u0627\u0646&#8221; \u0647\u0633\u062a\u06cc\u062f \u0641\u0642\u0637 \u0628\u0627 \u062f\u0631 \u0646\u0638\u0631 \u06af\u0631\u0641\u062a\u0646 <b>\u06a9\u062a\u0627\u0628 <\/b>&#8211; <b>\u062f\u0631\u0645\u0627\u0646 <\/b>&#8211; <b>\u0627\u0633\u062a\u0631\u0633 <\/b>\u0646\u062a\u0627\u06cc\u062c \u062f\u0648\u0631 \u0627\u0632 \u0630\u0647\u0646 \u0628\u0631\u0627\u06cc\u062a\u0627\u0646 \u0631\u062f\u06cc\u0641 \u0646\u06a9\u0646\u062f! \u0627\u06cc\u0646 \u062a\u0641\u0627\u0648\u062a \u0627\u0633\u0627\u0633\u06cc BERT \u062f\u0631 \u062f\u0631\u06a9 \u0639\u0645\u06cc\u0642\u200c\u062a\u0631 \u0648 \u0637\u0628\u06cc\u0639\u06cc\u200c\u062a\u0631 \u062c\u0645\u0644\u0627\u062a \u0627\u0633\u062a.<\/p>\n<h2 id=\"scrl-secTwo-m7\"><span class=\"ez-toc-section\" id=\"%D8%A7%D9%84%DA%AF%D9%88%D8%B1%DB%8C%D8%AA%D9%85_Bert_%DA%86%D9%87_%D8%B2%D9%85%D8%A7%D9%86%DB%8C_%D9%85%D9%86%D8%AA%D8%B4%D8%B1_%D8%B4%D8%AF%D8%9F\"><\/span>\u0627\u0644\u06af\u0648\u0631\u06cc\u062a\u0645 Bert \u0686\u0647 \u0632\u0645\u0627\u0646\u06cc \u0645\u0646\u062a\u0634\u0631 \u0634\u062f\u061f<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u0627\u06af\u0631\u0686\u0647 \u06a9\u0647 \u0627\u0644\u06af\u0648\u0631\u06cc\u062a\u0645 <b>BERT<\/b> \u062f\u0631 \u0627\u06a9\u062a\u0628\u0631 \u0633\u0627\u0644 <b>2018<\/b> \u062a\u0648\u0633\u0637 \u06af\u0648\u06af\u0644 \u0645\u0639\u0631\u0641\u06cc \u0634\u062f\u060c \u0627\u0645\u0627 \u0627\u06cc\u0646 <em><strong>\u0646\u062a\u06cc\u062c\u0647 \u067e\u0646\u062c\u0627\u0647 \u0633\u0627\u0644 \u0628\u0631\u0631\u0633\u06cc \u0648 \u067e\u0631\u062f\u0627\u0632\u0634 \u0628\u0631 \u0631\u0648\u06cc \u0632\u0628\u0627\u0646 \u0637\u0628\u06cc\u0639\u06cc<\/strong><\/em> \u0627\u0633\u062a. \u0627\u06cc\u0646 \u0628\u0647\u200c\u0631\u0648\u0632\u0631\u0633\u0627\u0646\u06cc\u060c \u06cc\u06a9\u06cc \u0627\u0632 \u0628\u0632\u0631\u06af\u200c\u062a\u0631\u06cc\u0646 <em><strong>\u062a\u063a\u06cc\u06cc\u0631\u0627\u062a \u062f\u0631 \u0627\u0644\u06af\u0648\u0631\u06cc\u062a\u0645 \u062c\u0633\u062a\u062c\u0648\u06cc \u06af\u0648\u06af\u0644<\/strong><\/em> \u0627\u0633\u062a \u06a9\u0647 \u0647\u0645\u0647 \u0631\u0627 \u0634\u06af\u0641\u062a \u0632\u062f\u0647 \u06a9\u0631\u062f.<\/p>\n<p>\u0628\u0647 \u06af\u0641\u062a\u0647 \u06af\u0648\u06af\u0644\u060c \u0627\u0644\u06af\u0648\u0631\u06cc\u062a\u0645 \u0628\u0631\u062a <em><strong>\u0631\u0648\u06cc \u062d\u062f\u0648\u062f 10 \u062f\u0631\u0635\u062f \u0627\u0632 \u062c\u0633\u062a\u062c\u0648\u0647\u0627 \u062a\u0623\u062b\u06cc\u0631\u06af\u0630\u0627\u0631<\/strong> <\/em>\u0627\u0633\u062a \u06a9\u0647 \u062f\u0631 \u0628\u0631\u0627\u0628\u0631 \u0645\u06cc\u0644\u06cc\u0648\u0646\u200c\u0647\u0627 \u062c\u0633\u062a\u062c\u0648 \u0628\u0633\u06cc\u0627\u0631 \u0686\u0634\u0645\u200c\u06af\u06cc\u0631 \u0627\u0633\u062a! <em><strong>\u0647\u062f\u0641 \u0627\u0644\u06af\u0648\u0631\u06cc\u062a\u0645 \u0628\u0631\u062a<\/strong><\/em> \u0627\u06cc\u0646 \u0627\u0633\u062a \u06a9\u0647 \u0628\u062c\u0627\u06cc \u062a\u0623\u06a9\u06cc\u062f \u0628\u0631 \u0631\u0648\u06cc \u06a9\u0644\u0645\u0627\u062a \u06a9\u0644\u06cc\u062f\u06cc \u062e\u0627\u0635\u060c \u067e\u0627\u0633\u062e\u200e\u200c\u0647\u0627\u06cc \u062f\u0631\u0633\u062a \u0645\u0637\u0627\u0628\u0642 \u0628\u0627 \u0645\u0627\u0647\u06cc\u062a \u0637\u0628\u06cc\u0639\u06cc \u0648 \u0648\u0627\u0642\u0639\u06cc \u0632\u0628\u0627\u0646 \u0627\u0646\u0633\u0627\u0646\u06cc \u0631\u0627 \u0627\u0631\u0627\u0626\u0647 \u062f\u0647\u062f.<\/p>\n<h2 id=\"scrl-secThree-m7\"><span class=\"ez-toc-section\" id=\"NLP_%DB%8C%D8%A7_%D9%BE%D8%B1%D8%AF%D8%A7%D8%B2%D8%B4_%D8%B2%D8%A8%D8%A7%D9%86_%D8%B7%D8%A8%DB%8C%D8%B9%DB%8C_%DA%86%DB%8C%D8%B3%D8%AA%D8%9F\"><\/span>NLP \u06cc\u0627 \u067e\u0631\u062f\u0627\u0632\u0634 \u0632\u0628\u0627\u0646 \u0637\u0628\u06cc\u0639\u06cc \u0686\u06cc\u0633\u062a\u061f<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><b><i>\u067e\u0631\u062f\u0627\u0632\u0634 \u0632\u0628\u0627\u0646 \u0637\u0628\u06cc\u0639\u06cc<\/i><\/b> \u06cc\u0627 <b><i>NLP<\/i><\/b> (\u0645\u062e\u0641\u0641 <b><i>Natural Language Processing<\/i><\/b>) \u0634\u0627\u062e\u0647\u200c\u0627\u06cc \u0627\u0632 <b>\u0647\u0648\u0634 \u0645\u0635\u0646\u0648\u0639\u06cc<\/b> \u0627\u0633\u062a \u06a9\u0647 \u0628\u0647 \u062a\u0639\u0627\u0645\u0644 \u0628\u06cc\u0646 \u06a9\u0627\u0645\u067e\u06cc\u0648\u062a\u0631\u0647\u0627 \u0648 \u0632\u0628\u0627\u0646 \u0627\u0646\u0633\u0627\u0646\u06cc \u0645\u06cc\u200c\u067e\u0631\u062f\u0627\u0632\u062f. \u0647\u062f\u0641 \u0627\u0635\u0644\u06cc \u0622\u0646 \u0627\u06cc\u0646 \u0627\u0633\u062a \u06a9\u0647 \u06a9\u0627\u0645\u067e\u06cc\u0648\u062a\u0631\u0647\u0627 \u0628\u062a\u0648\u0627\u0646\u0646\u062f <em><strong>\u0632\u0628\u0627\u0646 \u0637\u0628\u06cc\u0639\u06cc \u0627\u0646\u0633\u0627\u0646\u200c\u0647\u0627<\/strong><\/em> \u0631\u0627 \u062f\u0631\u06a9\u060c \u062a\u0641\u0633\u06cc\u0631 \u0648 \u062a\u0648\u0644\u06cc\u062f \u06a9\u0646\u0646\u062f.<\/p>\n<p>\u0627\u06cc\u0646 \u062d\u0648\u0632\u0647 \u0634\u0627\u0645\u0644 \u062a\u06a9\u0646\u06cc\u06a9\u200c\u0647\u0627\u06cc\u06cc \u0645\u0627\u0646\u0646\u062f <em><b>\u062a\u062d\u0644\u06cc\u0644 \u0645\u062a\u0646<\/b><\/em>\u060c <em><b>\u062a\u0634\u062e\u06cc\u0635 \u06af\u0641\u062a\u0627\u0631<\/b>\u060c <b>\u062a\u0631\u062c\u0645\u0647 \u0645\u0627\u0634\u06cc\u0646\u06cc<\/b><\/em>\u060c <em><strong>\u062a\u0648\u0644\u06cc\u062f \u062e\u0648\u062f\u06a9\u0627\u0631<\/strong><\/em><strong><em> \u0645\u062a\u0646<\/em> <\/strong>\u0648 <em><b>\u062f\u0631\u06a9 \u0645\u0639\u0646\u0627\u06cc \u062c\u0645\u0644\u0627\u062a<\/b><\/em> \u0627\u0633\u062a. NLP \u0628\u0647 \u06a9\u0627\u0645\u067e\u06cc\u0648\u062a\u0631\u0647\u0627 \u06a9\u0645\u06a9 \u0645\u06cc\u200c\u06a9\u0646\u062f \u062a\u0627 \u0646\u0647\u200c\u062a\u0646\u0647\u0627 \u06a9\u0644\u0645\u0627\u062a \u0648 \u062c\u0645\u0644\u0627\u062a \u0631\u0627 \u0628\u0627 \u062a\u06a9\u06cc\u0647 \u0628\u0631 \u0642\u0648\u0627\u0639\u062f \u0632\u0628\u0627\u0646\u06cc \u067e\u0631\u062f\u0627\u0632\u0634 \u06a9\u0646\u0646\u062f\u060c \u0628\u0644\u06a9\u0647 \u0645\u0639\u0646\u0627\u060c<em><strong> \u0642\u0635\u062f \u0648 \u0645\u0641\u0627\u0647\u06cc\u0645 \u067e\u06cc\u0686\u06cc\u062f\u0647 \u067e\u0634\u062a \u0627\u06cc\u0646 \u06a9\u0644\u0645\u0627\u062a<\/strong><\/em> \u0631\u0627 \u0646\u06cc\u0632 \u062f\u0631\u06a9 \u06a9\u0646\u0646\u062f.<\/p>\n<p>\u0628\u0631\u0627\u06cc \u0645\u062b\u0627\u0644\u060c <em><strong>\u0627\u0644\u06af\u0648\u0631\u06cc\u062a\u0645\u200c\u0647\u0627\u06cc \u062c\u0633\u062a\u062c\u0648<\/strong>\u060c <strong>\u062f\u0633\u062a\u06cc\u0627\u0631\u0647\u0627\u06cc \u0645\u062c\u0627\u0632<\/strong><strong>\u06cc \u062e\u0627\u0646\u0647 \u0647\u0648\u0634\u0645\u0646\u062f<\/strong><\/em> \u0645\u0627\u0646\u0646\u062f<em><strong> Siri \u06cc\u0627 Google Assistant<\/strong><\/em>\u060c <em><b>\u062a\u0631\u062c\u0645\u0647\u200c\u0647\u0627\u06cc \u0622\u0646\u0644\u0627\u06cc\u0646<\/b> \u0648 <b>\u062a\u062d\u0644\u06cc\u0644 \u0627\u062d\u0633\u0627\u0633\u0627\u062a<\/b><\/em> \u062f\u0631 \u0634\u0628\u06a9\u0647\u200c\u0647\u0627\u06cc \u0627\u062c\u062a\u0645\u0627\u0639\u06cc\u060c \u0647\u0645\u06af\u06cc \u0627\u0632<em><strong> \u0641\u0646\u0627\u0648\u0631\u06cc\u200c\u0647\u0627\u06cc NLP<\/strong><\/em> \u0628\u0647\u0631\u0647 \u0645\u06cc\u200c\u0628\u0631\u0646\u062f.<\/p>\n<h3>\u0686\u0627\u0644\u0634\u200c\u0647\u0627 \u0648 \u0627\u0647\u062f\u0627\u0641 NLP<\/h3>\n<p>\u06cc\u06a9\u06cc \u0627\u0632<em><strong> \u0628\u0632\u0631\u06af\u200c\u062a\u0631\u06cc\u0646 \u0686\u0627\u0644\u0634\u200c\u0647\u0627\u06cc NLP<\/strong> <\/em>\u0627\u06cc\u0646 \u0627\u0633\u062a \u06a9\u0647 \u0632\u0628\u0627\u0646 \u0627\u0646\u0633\u0627\u0646 \u067e\u0631 \u0627\u0632 <em><b>\u0627\u0628\u0647\u0627\u0645<\/b><\/em>\u060c <em><strong>\u062a\u0646\u0648\u0639\u060c \u0648 \u0632\u0645\u06cc\u0646\u0647\u200c\u0647\u0627\u06cc \u0641\u0631\u0647\u0646\u06af\u06cc<\/strong><\/em> \u0627\u0633\u062a\u060c \u0628\u0646\u0627\u0628\u0631\u0627\u06cc\u0646 \u0645\u062f\u0644\u200c\u0647\u0627 \u0648 \u0627\u0644\u06af\u0648\u0631\u06cc\u062a\u0645\u200c\u0647\u0627\u06cc \u0627\u06cc\u0646 \u062d\u0648\u0632\u0647 \u062a\u0644\u0627\u0634 \u0645\u06cc\u200c\u06a9\u0646\u0646\u062f \u062a\u0627 \u0628\u0627 \u06cc\u0627\u062f\u06af\u06cc\u0631\u06cc \u0627\u0632 \u062f\u0627\u062f\u0647\u200c\u0647\u0627\u06cc \u0628\u0632\u0631\u06af\u060c <em><strong>\u067e\u06cc\u0686\u06cc\u062f\u06af\u06cc\u200c\u0647\u0627\u06cc \u0645\u0639\u0646\u0627\u06cc\u06cc \u0648 \u0646\u062d\u0648\u06cc \u0632\u0628\u0627\u0646<\/strong><\/em> \u0631\u0627 \u0628\u0647\u062a\u0631 \u062f\u0631\u06a9 \u06a9\u0646\u0646\u062f. \u0647\u062f\u0641 \u0646\u0647\u0627\u06cc\u06cc NLP \u0627\u06cc\u0646 \u0627\u0633\u062a \u06a9\u0647 <em><b>\u062a\u0639\u0627\u0645\u0644 \u0628\u06cc\u0646 \u0627\u0646\u0633\u0627\u0646 \u0648 \u06a9\u0627\u0645\u067e\u06cc\u0648\u062a\u0631<\/b><\/em> \u062a\u0627 \u062d\u062f \u0645\u0645\u06a9\u0646 \u0637\u0628\u06cc\u0639\u06cc \u0648 \u0634\u0628\u06cc\u0647 \u0628\u0647 \u0645\u06a9\u0627\u0644\u0645\u0647\u200c\u0647\u0627\u06cc \u0627\u0646\u0633\u0627\u0646\u06cc \u0634\u0648\u062f.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1813 size-full\" src=\"https:\/\/arnavision.com\/blog\/wp-content\/uploads\/2024\/11\/what-is-google-bert-algorithm-1.jpg\" alt=\"\u0645\u0642\u0627\u06cc\u0633\u0647 \u0627\u0644\u06af\u0648\u0631\u06cc\u062a\u0645 \u0628\u0631\u062a \u0648 \u0631\u0646\u06a9 \u0628\u0631\u06cc\u0646\" width=\"648\" height=\"520\" srcset=\"https:\/\/arnavision.com\/blog\/wp-content\/uploads\/2024\/11\/what-is-google-bert-algorithm-1.jpg 648w, https:\/\/arnavision.com\/blog\/wp-content\/uploads\/2024\/11\/what-is-google-bert-algorithm-1-300x241.jpg 300w\" sizes=\"auto, (max-width: 648px) 100vw, 648px\" \/><\/p>\n<h2 id=\"scrl-secFour-m7\"><span class=\"ez-toc-section\" id=\"%D8%A2%DB%8C%D8%A7_%D8%A7%D9%84%DA%AF%D9%88%D8%B1%DB%8C%D8%AA%D9%85_BERT_%D8%AC%D8%A7%DB%8C%DA%AF%D8%B2%DB%8C%D9%86_RankBrain_%D8%B4%D8%AF%D9%87_%D8%A7%D8%B3%D8%AA%D8%9F\"><\/span>\u0622\u06cc\u0627 \u0627\u0644\u06af\u0648\u0631\u06cc\u062a\u0645 BERT \u062c\u0627\u06cc\u06af\u0632\u06cc\u0646 RankBrain \u0634\u062f\u0647 \u0627\u0633\u062a\u061f<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"background-color: #cc99ff;\">\u0627\u0644\u06af\u0648\u0631\u06cc\u062a\u0645 <b>BERT<\/b><strong><em> \u062c\u0627\u06cc\u06af\u0632\u06cc\u0646 \u0628\u0631\u0627\u06cc RankBrain<\/em><\/strong><strong><em> \u0646\u06cc\u0633\u062a<\/em><\/strong>\u060c \u0628\u0644\u06a9\u0647 <strong>\u0628\u0647 \u0639\u0646\u0648\u0627\u0646 \u06cc\u06a9 \u0645\u06a9\u0645\u0644<\/strong> \u062f\u0631 \u06a9\u0646\u0627\u0631 \u0622\u0646 \u06a9\u0627\u0631 \u0645\u06cc\u200c\u06a9\u0646\u062f. <b>RankBrain<\/b> \u06a9\u0647 \u062f\u0631 \u0633\u0627\u0644 2015 \u0645\u0639\u0631\u0641\u06cc \u0634\u062f\u060c <em><strong>\u0627\u0648\u0644\u06cc\u0646 \u0633\u06cc\u0633\u062a\u0645 \u0645\u0628\u062a\u0646\u06cc \u0628\u0631 \u0647\u0648\u0634 \u0645\u0635\u0646\u0648\u0639\u06cc<\/strong><\/em> \u06af\u0648\u06af\u0644 \u0628\u0648\u062f \u06a9\u0647 \u0628\u0631\u0627\u06cc \u062f\u0631\u06a9 \u0628\u0647\u062a\u0631 \u062c\u0633\u062a\u062c\u0648\u0647\u0627\u06cc \u06a9\u0627\u0631\u0628\u0631\u0627\u0646 \u0648 \u0631\u062a\u0628\u0647\u200c\u0628\u0646\u062f\u06cc \u0646\u062a\u0627\u06cc\u062c \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0645\u06cc\u200c\u0634\u062f.<\/span><\/p>\n<p>RankBrain \u0628\u0647 <em><strong>\u062f\u0631\u06a9 \u0627\u0631\u062a\u0628\u0627\u0637 \u0628\u06cc\u0646 \u06a9\u0644\u0645\u0627\u062a \u0648 \u0639\u0628\u0627\u0631\u0627\u062a<\/strong><\/em> \u06a9\u0645\u06a9 \u0645\u06cc\u200c\u06a9\u0631\u062f \u0648 \u0628\u0627 \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0627\u0632 <b>\u06cc\u0627\u062f\u06af\u06cc\u0631\u06cc \u0645\u0627\u0634\u06cc\u0646<\/b>\u060c \u0628\u0647 \u06af\u0648\u06af\u0644 \u0627\u0645\u06a9\u0627\u0646 \u0645\u06cc\u200c\u062f\u0627\u062f <em><strong>\u062c\u0633\u062a\u062c\u0648\u0647\u0627\u06cc \u062c\u062f\u06cc\u062f \u0648 \u067e\u06cc\u0686\u06cc\u062f\u0647 \u0631\u0627 \u0628\u0647\u062a\u0631 \u062a\u0641\u0633\u06cc\u0631 \u06a9\u0646\u062f<\/strong><\/em>. \u0627\u0645\u0627 \u0627\u0644\u06af\u0648\u0631\u06cc\u062a\u0645 \u0628\u0631\u062a (Bert) \u06a9\u0647 \u062f\u0631 \u0633\u0627\u0644 2018 \u0631\u0648\u0646\u0645\u0627\u06cc\u06cc \u0634\u062f\u060c \u0628\u0631 <em>\u062f\u0631\u06a9 \u0645\u0639\u0646\u0627\u06cc\u06cc \u062c\u0645\u0644\u0627\u062a<\/em>\u062a\u0645\u0631\u06a9\u0632 \u062f\u0627\u0631\u062f.<\/p>\n<p>Google BERT \u0628\u0647\u200c\u0637\u0648\u0631 \u062e\u0627\u0635 \u062f\u0631 \u062f\u0631\u06a9 \u0639\u0628\u0627\u0631\u062a\u200c\u0647\u0627 \u0637\u0648\u0644\u0627\u0646\u06cc\u200c \u0648 \u067e\u06cc\u0686\u06cc\u062f\u0647\u200c\u062a\u0631 \u06cc\u0627 \u0633\u0648\u0627\u0644\u0627\u062a \u0645\u062d\u0627\u0648\u0631\u0647\u200c\u0627\u06cc \u0628\u0647 \u0645\u0648\u062a\u0648\u0631\u0647\u0627\u06cc \u062c\u0633\u062a\u062c\u0648 \u06a9\u0645\u06a9 \u0645\u06cc\u200c\u06a9\u0646\u062f. \u0627\u0645\u0627<em><strong> \u0627\u0644\u06af\u0648\u0631\u06cc\u062a\u0645 RankBrain<\/strong> <\/em>\u0631\u0648\u06cc <b><em>\u0631\u0648\u0627\u0628\u0637 \u0628\u06cc\u0646 \u06a9\u0644\u0645\u0627<\/em>\u062a<\/b> \u062a\u0645\u0631\u06a9\u0632 \u062f\u0627\u0631\u062f. BERT \u0628\u0647 \u06af\u0648\u06af\u0644 \u0627\u06cc\u0646 \u0627\u0645\u06a9\u0627\u0646 \u0631\u0627 \u0645\u06cc\u200c\u062f\u0647\u062f \u062a\u0627 \u0645\u0639\u0646\u0627\u06cc \u062f\u0642\u06cc\u0642\u200c \u06a9\u0644\u0645\u0627\u062a \u0631\u0627 \u062f\u0631 \u06cc\u06a9 \u062c\u0645\u0644\u0647 \u06cc\u0627 \u0639\u0628\u0627\u0631\u062a \u0627\u0632 \u0637\u0631\u06cc\u0642 <em><b>\u0645\u062f\u0644\u200c\u0633\u0627\u0632\u06cc \u062f\u0648\u0637\u0631\u0641\u0647<\/b><\/em> (\u0639\u0628\u0627\u0631\u0627\u062a \u067e\u06cc\u0634 \u0648 \u067e\u0633 \u0627\u0632 \u0647\u0631 \u06a9\u0644\u0645\u0647) \u0628\u0641\u0647\u0645\u062f.<\/p>\n<p><span style=\"background-color: #cc99ff;\">\u062f\u0631 \u0646\u062a\u06cc\u062c\u0647\u060c<em><strong> \u0627\u0644\u06af\u0648\u0631\u06cc\u062a\u0645 BERT \u0648 RankBrain<\/strong> <\/em>\u0628\u0647\u200c\u0637\u0648\u0631 \u0647\u0645\u0632\u0645\u0627\u0646 \u0628\u0647 \u0628\u0647\u0628\u0648\u062f \u0646\u062a\u0627\u06cc\u062c \u062c\u0633\u062a\u062c\u0648 \u06a9\u0645\u06a9 \u0645\u06cc\u200c\u06a9\u0646\u0646\u062f. RankBrain \u0647\u0645\u0686\u0646\u0627\u0646 \u0628\u0631\u0627\u06cc \u0628\u0631\u062e\u06cc \u062c\u0633\u062a\u062c\u0648\u0647\u0627\u060c \u0628\u0647\u200c\u0648\u06cc\u0698\u0647 \u0622\u0646\u200c\u0647\u0627\u06cc\u06cc \u06a9\u0647 \u0645\u0628\u062a\u0646\u06cc \u0628\u0631 <strong><em>\u0631\u0648\u0627\u0628\u0637 \u06a9\u0644\u0645\u0627\u062a \u0648 \u06cc\u0627\u062f\u06af\u06cc\u0631\u06cc \u0645\u0627\u0634\u06cc\u0646<\/em><\/strong> \u0647\u0633\u062a\u0646\u062f\u060c \u0641\u0639\u0627\u0644 \u0627\u0633\u062a\u060c \u062f\u0631 \u062d\u0627\u0644\u06cc \u06a9\u0647 <b>BERT<\/b> \u062f\u0631 \u062c\u0633\u062a\u062c\u0648\u0647\u0627\u06cc\u06cc \u06a9\u0647 \u0646\u06cc\u0627\u0632 \u0628\u0647 <em><b>\u062f\u0631\u06a9 \u0645\u0639\u0646\u0627\u06cc \u062f\u0642\u06cc\u0642\u200c\u062a\u0631<\/b> \u0648 <b>\u0632\u0645\u06cc\u0646\u0647\u200c\u0645\u062d\u0648\u0631<\/b><\/em> \u062f\u0627\u0631\u0646\u062f\u060c \u0628\u0647 \u06a9\u0627\u0631 \u06af\u0631\u0641\u062a\u0647 \u0645\u06cc\u200c\u0634\u0648\u062f. \u06af\u0648\u06af\u0644 \u0627\u0632 \u0647\u0631 \u062f\u0648 \u0627\u0644\u06af\u0648\u0631\u06cc\u062a\u0645 \u0628\u0631\u0627\u06cc \u0627\u0631\u0627\u0626\u0647 \u0628\u0647\u062a\u0631\u06cc\u0646 \u0648 \u0645\u0631\u062a\u0628\u0637\u200c\u062a\u0631\u06cc\u0646 \u0646\u062a\u0627\u06cc\u062c \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0645\u06cc\u200c\u06a9\u0646\u062f.<\/span><\/p>\n<h2 id=\"scrl-secFive-m7\"><span class=\"ez-toc-section\" id=\"Google_BERT_%DA%86%DA%AF%D9%88%D9%86%D9%87_%DA%A9%D8%A7%D8%B1_%D9%85%DB%8C_%DA%A9%D9%86%D8%AF%D8%9F\"><\/span>Google BERT \u0686\u06af\u0648\u0646\u0647 \u06a9\u0627\u0631 \u0645\u06cc \u06a9\u0646\u062f\u061f<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><em><strong>\u0646\u062d\u0648\u0647 \u06a9\u0627\u0631 \u0627\u0644\u06af\u0648\u0631\u06cc\u062a\u0645 \u0628\u0631\u062a BERT<\/strong><\/em> \u0645\u0628\u062a\u0646\u06cc \u0628\u0631 \u0645\u0639\u0645\u0627\u0631\u06cc <strong><em>\u062a\u0631\u0627\u0646\u0633\u0641\u0648\u0631\u0645\u0627\u062a\u0648\u0631<\/em><\/strong><strong><em> \u062f\u0648\u0633\u0648\u06cc\u0647<\/em><\/strong> \u0627\u0633\u062a \u06a9\u0647 \u0627\u0645\u06a9\u0627\u0646 \u062a\u062c\u0632\u06cc\u0647 \u0648 \u062a\u062d\u0644\u06cc\u0644 \u0639\u0628\u0627\u0631\u0627\u062a \u0631\u0627 \u0628\u0647\u200c\u0635\u0648\u0631\u062a \u062f\u0648\u0637\u0631\u0641\u0647 (\u0627\u0632 \u0686\u067e \u0628\u0647 \u0631\u0627\u0633\u062a \u06cc\u0627 \u0627\u0632 \u0631\u0627\u0633\u062a \u0628\u0647 \u0686\u067e) \u0641\u0631\u0627\u0647\u0645 \u06a9\u0631\u062f\u0647 \u0627\u0633\u062a. \u0627\u06cc\u0646 \u0645\u062f\u0644 \u0627\u0632 \u0627\u0637\u0644\u0627\u0639\u0627\u062a \u0645\u0648\u062c\u0648\u062f \u062f\u0631 <em><b>\u0642\u0628\u0644 \u0648 \u0628\u0639\u062f \u0627\u0632 \u06a9\u0644\u0645\u0647<\/b><\/em> \u0628\u0631\u0627\u06cc \u0641\u0647\u0645 \u0645\u0639\u0646\u0627\u06cc \u062f\u0642\u06cc\u0642 \u0622\u0646 \u062f\u0631 \u062c\u0645\u0644\u0647 \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0645\u06cc\u200c\u06a9\u0646\u062f.<\/p>\n<p>\u0646\u06a9\u062a\u0647 \u06a9\u0644\u06cc\u062f\u06cc \u0627\u0635\u0644\u06cc \u062f\u0631 \u0639\u0645\u0644\u06a9\u0631\u062f \u06af\u0648\u06af\u0644 \u0628\u0631\u062a\u060c \u0645\u062f\u0644 \u0633\u0627\u0632\u06cc \u062f\u0648\u0637\u0631\u0641\u0647 \u0627\u0633\u062a. \u0628\u0647 \u0627\u06cc\u0646 \u0645\u0639\u0646\u0627 \u06a9\u0647 \u0628\u0631\u062e\u0644\u0627\u0641 \u0645\u062f\u0644\u200c\u0647\u0627\u06cc \u0642\u062f\u06cc\u0645\u06cc \u06a9\u0647 \u06a9\u0644\u0645\u0627\u062a \u0631\u0627<em><strong> \u0628\u0647\u200c\u0635\u0648\u0631\u062a \u062e\u0637\u06cc \u067e\u0631\u062f\u0627\u0632\u0634<\/strong><\/em> \u0645\u06cc\u200c\u06a9\u0631\u062f\u0646\u062f (\u0641\u0642\u0637 \u0627\u0632 \u0686\u067e \u0628\u0647 \u0631\u0627\u0633\u062a \u06cc\u0627 \u0628\u0627\u0644\u0639\u06a9\u0633)\u060c BERT \u0628\u0627 \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0627\u0632 <em><strong>\u0645\u0639\u0645\u0627\u0631\u06cc Transformers<\/strong><\/em>\u060c \u06a9\u0644\u0645\u0627\u062a \u0631\u0627 \u062f\u0631 <em><b>\u0628\u0627\u0641\u062a \u062f\u0648\u0637\u0631\u0641\u0647<\/b><\/em> \u0645\u06cc\u200c\u0641\u0647\u0645\u062f.<\/p>\n<p>\u0628\u0647 \u0627\u06cc\u0646 \u0645\u0639\u0646\u06cc \u06a9\u0647 \u0647\u0631 \u06a9\u0644\u0645\u0647 \u0631\u0627 \u0628\u0627 \u062a\u0648\u062c\u0647 \u0628\u0647 <em><b>\u06a9\u0644\u0645\u0627\u062a \u0642\u0628\u0644 \u0648 \u0628\u0639\u062f \u0627\u0632 \u0622\u0646<\/b><\/em> \u062a\u062d\u0644\u06cc\u0644 \u0645\u06cc\u200c\u06a9\u0646\u062f. \u0627\u06cc\u0646 \u0628\u0627\u0639\u062b \u0645\u06cc\u200c\u0634\u0648\u062f \u062a\u0627 BERT \u0628\u062a\u0648\u0627\u0646\u062f \u0645\u0639\u0646\u0627\u06cc \u062f\u0642\u06cc\u0642\u200c\u062a\u0631\u06cc \u0627\u0632 \u06a9\u0644\u0645\u0627\u062a \u0628\u0647 \u062f\u0633\u062a \u0622\u0648\u0631\u062f\u060c \u0628\u0647\u200c\u0648\u06cc\u0698\u0647 \u0648\u0642\u062a\u06cc \u06a9\u0644\u0645\u0627\u062a \u062f\u0627\u0631\u0627\u06cc \u0686\u0646\u062f\u06cc\u0646 \u0645\u0639\u0646\u0627 \u0628\u0627\u0634\u0646\u062f (\u0645\u062b\u0644 \u06a9\u0644\u0645\u0647 &#8220;<em><strong>bank<\/strong><\/em>&#8221; \u06a9\u0647 \u0647\u0645 \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u062f \u0628\u0647 &#8220;\u0628\u0627\u0646\u06a9&#8221; \u0645\u0627\u0644\u06cc \u0648 \u0647\u0645 \u0628\u0647 &#8220;\u06a9\u0646\u0627\u0631 \u0631\u0648\u062f\u062e\u0627\u0646\u0647&#8221; \u0627\u0634\u0627\u0631\u0647 \u062f\u0627\u0634\u062a\u0647 \u0628\u0627\u0634\u062f).<\/p>\n<h2 id=\"scrl-secSix-m7\"><span class=\"ez-toc-section\" id=\"%D9%85%D8%B1%D8%A7%D8%AD%D9%84_%D8%A7%D8%B5%D9%84%DB%8C_%D8%B9%D9%85%D9%84%DA%A9%D8%B1%D8%AF_%D8%A7%D9%84%DA%AF%D9%88%D8%B1%DB%8C%D8%AA%D9%85_%D8%A8%D8%B1%D8%AA\"><\/span>\u0645\u0631\u0627\u062d\u0644 \u0627\u0635\u0644\u06cc \u0639\u0645\u0644\u06a9\u0631\u062f \u0627\u0644\u06af\u0648\u0631\u06cc\u062a\u0645 \u0628\u0631\u062a<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"background-color: #cc99ff;\">\u0627\u0644\u06af\u0648\u0631\u06cc\u062a\u0645 BERT \u0628\u0631\u0627\u06cc <em><strong>\u062f\u0631\u06a9 \u0628\u0647\u062a\u0631 \u0632\u0628\u0627\u0646 \u0627\u0646\u0633\u0627\u0646\u06cc \u0648 \u0628\u0647\u0628\u0648\u062f \u0646\u062a\u0627\u06cc\u062c \u062c\u0633\u062a\u062c\u0648<\/strong><\/em> \u0627\u0632 \u062f\u0648 \u0645\u0631\u062d\u0644\u0647 \u0627\u0635\u0644\u06cc \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0645\u06cc\u200c\u06a9\u0646\u062f: <em><b>\u067e\u06cc\u0634\u200c\u067e\u0631\u062f\u0627\u0632\u0634 \u062f\u0627\u062f\u0647\u200c\u0647\u0627 (Pretraining)<\/b><\/em> \u0648 <em><b>\u062a\u062c\u0632\u06cc\u0647 \u0648 \u062a\u062d\u0644\u06cc\u0644 \u0648 \u062a\u0637\u0628\u06cc\u0642 \u0645\u062a\u0646 (Fine-Tuning)<\/b><\/em>.<\/span><\/p>\n<h3>1. \u067e\u06cc\u0634\u200c\u067e\u0631\u062f\u0627\u0632\u0634 \u062f\u0627\u062f\u0647\u200c\u0647\u0627 (Pretraining)<\/h3>\n<p>BERT \u062f\u0631 \u0627\u0628\u062a\u062f\u0627 \u0646\u06cc\u0627\u0632 \u062f\u0627\u0631\u062f \u06a9\u0647 <em><strong>\u0645\u0641\u0627\u0647\u06cc\u0645 \u0648 \u0627\u0644\u06af\u0648\u0647\u0627\u06cc \u0632\u0628\u0627\u0646\u06cc<\/strong><\/em> \u0631\u0627 \u0628\u0647 \u062f\u0648 \u062a\u06a9\u0646\u06cc\u06a9\u200c \u0645\u062e\u062a\u0644\u0641 (<b>M<\/b>asked <b>L<\/b>anguage <b>M<\/b>odel) \u0648 \u062a\u06a9\u0646\u06cc\u06a9 \u062f\u06cc\u06af\u0631 <b>N<\/b>ext<b> S<\/b>entence<b> P<\/b>rediction \u06cc\u0627\u062f \u0628\u06af\u06cc\u0631\u062f. \u0644\u0627\u0632\u0645 \u0628\u0647 \u0630\u06a9\u0631 \u0627\u0633\u062a \u06a9\u0647 \u062f\u0644\u0627\u06cc\u0644 \u0645\u0648\u0641\u0642\u06cc\u062a \u0627\u0644\u06af\u0648\u0631\u06cc\u062a\u0645 \u0628\u0631\u062a\u060c \u0645\u0631\u0628\u0648\u0637 \u0628\u0647 \u0647\u0645\u06cc\u0646 \u0645\u0631\u062d\u0644\u0647 \u0627\u0633\u062a. \u0628\u0631\u062a \u0631\u0648\u06cc \u06cc\u06a9 <em><strong>\u0645\u062c\u0645\u0648\u0639\u0647 \u0628\u0632\u0631\u06af \u0627\u0632 \u0645\u062a\u0648\u0646 \u0628\u062f\u0648\u0646 \u0628\u0631\u0686\u0633\u0628 \u0622\u0645\u0648\u0632\u0634<\/strong><\/em> \u062f\u06cc\u062f\u0647 \u0627\u0633\u062a \u06a9\u0647 \u0634\u0627\u0645\u0644 \u062a\u0645\u0627\u0645 \u0645\u062a\u0648\u0646 \u0648\u06cc\u06a9\u06cc \u067e\u062f\u06cc\u0627 (\u062d\u062f\u0648\u062f 2.5 \u0645\u06cc\u0644\u06cc\u0648\u0646 \u06a9\u0644\u0645\u0647) \u0648 \u0645\u062c\u0645\u0648\u0639\u0647\u200c\u0627\u06cc \u0627\u0632 \u06a9\u062a\u0627\u0628\u200c\u0647\u0627 ( \u062d\u062f\u0648\u062f 800 \u0645\u06cc\u0644\u06cc\u0648\u0646 \u06a9\u0644\u0645\u0647) \u0627\u0633\u062a.<\/p>\n<h4><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1816 size-full\" src=\"https:\/\/arnavision.com\/blog\/wp-content\/uploads\/2024\/11\/what-is-google-bert-algorithm-4.jpg\" alt=\"\u0686\u06af\u0648\u0646\u06af\u06cc \u06a9\u0627\u0631\u06a9\u0631\u062f \u0627\u0644\u06af\u0648\u0631\u06cc\u062a\u0645 \u0628\u0631\u062a\" width=\"648\" height=\"520\" srcset=\"https:\/\/arnavision.com\/blog\/wp-content\/uploads\/2024\/11\/what-is-google-bert-algorithm-4.jpg 648w, https:\/\/arnavision.com\/blog\/wp-content\/uploads\/2024\/11\/what-is-google-bert-algorithm-4-300x241.jpg 300w\" sizes=\"auto, (max-width: 648px) 100vw, 648px\" \/><\/h4>\n<h4>\u0631\u0648\u0634 Masked Language Model<\/h4>\n<p>\u062f\u0631 \u0631\u0648\u0634 <b><i>\u0645\u062f\u0644 \u0632\u0628\u0627\u0646 \u0646\u0642\u0627\u0628\u200c\u062f\u0627\u0631<\/i><\/b> \u06a9\u0647 \u0628\u0647\u200c\u0635\u0648\u0631\u062a \u0645\u062e\u0641\u0641 <b><i>MLM<\/i><\/b> \u062e\u0648\u0627\u0646\u062f\u0647 \u0645\u06cc\u200c\u0634\u0648\u062f\u060c \u0628\u062e\u0634\u06cc \u0627\u0632 \u06a9\u0644\u0645\u0627\u062a \u062f\u0631 \u06cc\u06a9 \u062c\u0645\u0644\u0647 \u0628\u0647\u200c\u0637\u0648\u0631 \u062a\u0635\u0627\u062f\u0641\u06cc \u0645\u062e\u0641\u06cc \u0645\u06cc\u200c\u0634\u0648\u0646\u062f \u0648 \u0645\u062f\u0644 \u0633\u0639\u06cc \u0645\u06cc\u200c\u06a9\u0646\u062f \u0628\u0627 \u062a\u0648\u062c\u0647 \u0628\u0647 \u06a9\u0644\u0645\u0627\u062a \u0628\u0627\u0642\u06cc\u200c\u0645\u0627\u0646\u062f\u0647\u060c \u0622\u0646 \u06a9\u0644\u0645\u0627\u062a \u0645\u062e\u0641\u06cc \u0631\u0627 <b>\u067e\u06cc\u0634\u200c\u0628\u06cc\u0646\u06cc \u06a9\u0646\u062f<\/b>.<\/p>\n<h4>\u0631\u0648\u0634 Next Sentence Prediction<\/h4>\n<p>\u062f\u0631 \u0631\u0648\u0634<b><i> \u067e\u06cc\u0634\u200c\u0628\u06cc\u0646\u06cc \u062c\u0645\u0644\u0647 \u0628\u0639\u062f\u06cc<\/i><\/b> \u06a9\u0647 \u0628\u0627 \u0645\u062e\u0641\u0641 <b><i>NSP <\/i><\/b>\u062e\u0648\u0627\u0646\u062f\u0647 \u0645\u06cc\u200c\u0634\u0648\u062f\u060c\u00a0 \u0628\u0647<strong> \u0627\u0644\u06af\u0648\u0631\u06cc\u062a\u0645<\/strong> <b><i>BERT<\/i><\/b> \u06a9\u0645\u06a9 \u0645\u06cc\u200c\u0634\u0648\u062f \u062a\u0627 <b>\u0631\u0648\u0627\u0628\u0637 \u0645\u0639\u0646\u0627\u06cc\u06cc \u0628\u06cc\u0646 \u062c\u0645\u0644\u0627\u062a<\/b> \u0631\u0627 \u06cc\u0627\u062f \u0628\u06af\u06cc\u0631\u062f. \u062f\u0631 \u0627\u06cc\u0646 \u0645\u0631\u062d\u0644\u0647\u060c \u062f\u0648 \u062c\u0645\u0644\u0647 \u067e\u0634\u062a\u200c\u0633\u0631\u0647\u0645 \u0628\u0647 \u0645\u062f\u0644 \u062f\u0627\u062f\u0647 \u0645\u06cc\u200c\u0634\u0648\u062f \u0648 BERT \u0628\u0627\u06cc\u062f \u062a\u0634\u062e\u06cc\u0635 \u062f\u0647\u062f \u06a9\u0647 \u0622\u06cc\u0627 \u062c\u0645\u0644\u0647 \u062f\u0648\u0645 \u0628\u0647\u200c\u0637\u0648\u0631 \u0645\u0646\u0637\u0642\u06cc \u0627\u062f\u0627\u0645\u0647 \u062c\u0645\u0644\u0647 \u0627\u0648\u0644 \u0627\u0633\u062a \u06cc\u0627 \u062e\u06cc\u0631.<\/p>\n<h3>2. \u062a\u062c\u0632\u06cc\u0647 \u0648 \u062a\u062d\u0644\u06cc\u0644 \u062a\u0637\u0628\u06cc\u0642 \u0645\u062a\u0646 (Fine-Tuning)<\/h3>\n<p>\u067e\u0633 \u0627\u0632 \u0627\u06cc\u0646\u200c\u06a9\u0647 BERT \u0628\u0627 \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0627\u0632 \u062f\u0627\u062f\u0647\u200c\u0647\u0627\u06cc \u0628\u0632\u0631\u06af \u0632\u0628\u0627\u0646\u200c\u0647\u0627\u06cc \u0645\u062e\u062a\u0644\u0641 \u0622\u0645\u0648\u0632\u0634 \u062f\u06cc\u062f\u060c \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u062f \u0628\u0631\u0627\u06cc <b>\u0648\u0638\u0627\u06cc\u0641 \u062e\u0627\u0635\u06cc<\/b> \u062a\u0646\u0638\u06cc\u0645 \u0634\u0648\u062f. \u0627\u06cc\u0646 \u0645\u0631\u062d\u0644\u0647 \u0628\u0647 <strong>\u0627\u0644\u06af\u0648\u0631\u06cc\u062a\u0645<\/strong> <b><i>BERT<\/i><\/b> \u06a9\u0645\u06a9 \u0645\u06cc\u200c\u06a9\u0646\u062f \u062a\u0627 <em><strong>\u0645\u0647\u0627\u0631\u062a\u200c\u0647\u0627\u06cc \u0632\u0628\u0627\u0646\u06cc\u200c\u0627\u0634<\/strong><\/em> \u0631\u0627 \u0628\u0631\u0627\u06cc \u0648\u0638\u0627\u06cc\u0641 \u0645\u062e\u062a\u0644\u0641\u060c \u0645\u0627\u0646\u0646\u062f:<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u0637\u0628\u0642\u0647\u200c\u0628\u0646\u062f\u06cc \u0645\u062a\u0646<\/b>: \u062a\u0634\u062e\u06cc\u0635 \u0627\u06cc\u0646\u06a9\u0647 \u06cc\u06a9 \u0645\u062a\u0646 \u0628\u0647 \u06a9\u062f\u0627\u0645 \u062f\u0633\u062a\u0647 \u062a\u0639\u0644\u0642 \u062f\u0627\u0631\u062f (\u0645\u062b\u0644\u0627\u064b \u0627\u062e\u0628\u0627\u0631 \u0648\u0631\u0632\u0634\u06cc \u06cc\u0627 \u0627\u062e\u0628\u0627\u0631 \u0633\u06cc\u0627\u0633\u06cc).<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u067e\u0627\u0633\u062e \u0628\u0647 \u0633\u0648\u0627\u0644\u0627\u062a<\/b>: \u062a\u0648\u0627\u0646\u0627\u06cc\u06cc \u0645\u062f\u0644 \u062f\u0631 \u067e\u0627\u0633\u062e\u200c\u06af\u0648\u06cc\u06cc \u0628\u0647 \u0633\u0648\u0627\u0644\u0627\u062a \u06a9\u0627\u0631\u0628\u0631\u0627\u0646 \u0628\u0631 \u0627\u0633\u0627\u0633 \u0627\u0637\u0644\u0627\u0639\u0627\u062a \u0645\u0648\u062c\u0648\u062f.<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u062c\u0633\u062a\u062c\u0648\u0647\u0627\u06cc \u067e\u06cc\u0686\u06cc\u062f\u0647<\/b>: \u062a\u062d\u0644\u06cc\u0644 \u0648 \u062f\u0631\u06a9 \u062c\u0633\u062a\u062c\u0648\u0647\u0627\u06cc \u0637\u0648\u0644\u0627\u0646\u06cc \u0648 \u0645\u062d\u0627\u0648\u0631\u0647\u200c\u0627\u06cc \u0648 \u0627\u0631\u0627\u0626\u0647 \u0646\u062a\u0627\u06cc\u062c \u062f\u0642\u06cc\u0642\u200c\u062a\u0631.<\/li>\n<\/ul>\n<h2 id=\"scrl-secSeven-m7\"><span class=\"ez-toc-section\" id=\"%DA%86%D8%B1%D8%A7_%D8%A7%D9%84%DA%AF%D9%88%D8%B1%DB%8C%D8%AA%D9%85_%D8%A8%D8%B1%D8%AA_%D8%A8%D8%B1%D8%A7%DB%8C_%D8%AA%D8%AC%D8%B1%D8%A8%D9%87_%D9%88_%D8%AF%D8%B1%DA%A9_%D9%87%D8%AF%D9%81_%D8%AC%D8%B3%D8%AA%D8%AC%D9%88%DB%8C_%DA%A9%D8%A7%D8%B1%D8%A8%D8%B1_search_experience_%D9%85%D9%87%D9%85_%D8%A7%D8%B3%D8%AA%D8%9F\"><\/span>\u0686\u0631\u0627 \u0627\u0644\u06af\u0648\u0631\u06cc\u062a\u0645 \u0628\u0631\u062a \u0628\u0631\u0627\u06cc \u062a\u062c\u0631\u0628\u0647 \u0648 \u062f\u0631\u06a9 \u0647\u062f\u0641 \u062c\u0633\u062a\u062c\u0648\u06cc \u06a9\u0627\u0631\u0628\u0631 (search experience) \u0645\u0647\u0645 \u0627\u0633\u062a\u061f<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"background-color: #cc99ff;\">\u0627\u0644\u06af\u0648\u0631\u06cc\u062a\u0645 BERT \u0628\u0631\u0627\u06cc <em><strong>\u062a\u062c\u0631\u0628\u0647 \u0648 \u062f\u0631\u06a9 <\/strong><\/em><em><strong>\u0647\u062f\u0641 \u062c\u0633\u062a\u062c\u0648\u06cc \u06a9\u0627\u0631\u0628\u0631<\/strong><\/em> \u0628\u0633\u06cc\u0627\u0631 \u0645\u0647\u0645 \u0627\u0633\u062a \u0632\u06cc\u0631\u0627 \u0628\u0647 \u06af\u0648\u06af\u0644 \u06a9\u0645\u06a9 \u0645\u06cc\u200c\u06a9\u0646\u062f \u062a\u0627<em><strong> \u0645\u0639\u0646\u0627\u06cc \u062f\u0642\u06cc\u0642 \u06a9\u0644\u0645\u0627\u062a \u0631\u0627 \u062f\u0631 <\/strong><\/em><em><strong>\u0632\u0645\u06cc\u0646\u0647 \u062c\u0645\u0644\u0627\u062a<\/strong><\/em> \u0628\u0647\u062a\u0631 \u062f\u0631\u06a9 \u06a9\u0646\u062f \u0648 \u0646\u062a\u0627\u06cc\u062c \u062c\u0633\u062a\u062c\u0648\u06cc \u0645\u0631\u062a\u0628\u0637\u200c\u062a\u0631 \u0648 \u062f\u0642\u06cc\u0642\u200c\u062a\u0631\u06cc \u0627\u0631\u0627\u0626\u0647 \u062f\u0647\u062f.<\/span><\/p>\n<p>\u062f\u0631 \u062c\u0633\u062a\u062c\u0648\u0647\u0627\u06cc \u0627\u06cc\u0646\u062a\u0631\u0646\u062a\u06cc\u060c \u06a9\u0627\u0631\u0628\u0631\u0627\u0646 \u0627\u063a\u0644\u0628 \u0633\u0648\u0627\u0644\u0627\u062a \u0637\u0648\u0644\u0627\u0646\u06cc \u0648 \u0645\u062d\u0627\u0648\u0631\u0647\u200c\u0627\u06cc \u0645\u0637\u0631\u062d \u0645\u06cc\u200c\u06a9\u0646\u0646\u062f \u06a9\u0647 \u0645\u0645\u06a9\u0646 \u0627\u0633\u062a<em><strong> \u06a9\u0644\u0645\u0627\u062a \u0686\u0646\u062f\u0645\u0639\u0646\u0627\u06cc\u06cc \u06cc\u0627 \u0645\u0641\u0627\u0647\u06cc\u0645 \u067e\u06cc\u0686\u06cc\u062f\u0647<\/strong><\/em> \u062f\u0627\u0634\u062a\u0647 \u0628\u0627\u0634\u0646\u062f. BERT \u0628\u0647 \u062f\u0644\u06cc\u0644 \u062a\u0648\u0627\u0646\u0627\u06cc\u06cc \u062f\u0631 \u062a\u062d\u0644\u06cc\u0644 \u062f\u0648\u0637\u0631\u0641\u0647 \u0645\u062a\u0646\u060c \u0642\u0627\u062f\u0631 \u0627\u0633\u062a \u06a9\u0644\u0645\u0627\u062a \u0631\u0627 \u062f\u0631 \u0628\u0627\u0641\u062a \u06a9\u0627\u0645\u0644 \u062c\u0645\u0644\u0647\u067e\u0631\u062f\u0627\u0632\u0634 \u06a9\u0631\u062f\u0647 \u0648 \u0645\u0639\u0646\u0627\u06cc \u062f\u0642\u06cc\u0642 \u0622\u0646\u200c\u0647\u0627 \u0631\u0627 \u0628\u0631\u0627\u0633\u0627\u0633 \u06a9\u0644\u0645\u0627\u062a \u0642\u0628\u0644 \u0648 \u0628\u0639\u062f \u0645\u0634\u062e\u0635 \u06a9\u0646\u062f.<\/p>\n<p>\u0628\u0631\u0627\u06cc \u0645\u062b\u0627\u0644 \u0648\u0642\u062a\u06cc \u0627\u06af\u0631 \u06cc\u06a9 \u06a9\u0627\u0631\u0628\u0631 \u0639\u0628\u0627\u0631\u062a &#8220;<em><strong>\u0645\u0633\u0627\u0641\u0631\u062a \u06a9\u0645\u200c\u0647\u0632\u06cc\u0646\u0647 \u0628\u0647 \u0698\u0627\u067e\u0646 \u062f\u0631 \u0632\u0645\u0633\u062a\u0627\u0646<\/strong><\/em>&#8221; \u0631\u0627 \u062c\u0633\u062a\u062c\u0648 \u06a9\u0646\u062f\u060c BERT \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u062f \u0628\u0641\u0647\u0645\u062f \u06a9\u0647 \u0645\u0646\u0638\u0648\u0631 \u06a9\u0627\u0631\u0628\u0631 <em><b>\u0645\u0633\u0627\u0641\u0631\u062a \u0627\u0631\u0632\u0627\u0646 \u0628\u0647 \u0698\u0627\u067e\u0646 \u062f\u0631 \u0641\u0635\u0644 \u0632\u0645\u0633\u062a\u0627\u0646<\/b><\/em> \u0627\u0633\u062a \u0648 \u0646\u062a\u0627\u06cc\u062c\u06cc \u0631\u0627 \u06a9\u0647 \u0645\u0631\u062a\u0628\u0637 \u0628\u0627 \u0627\u06cc\u0646 \u0645\u0648\u0636\u0648\u0639 \u0627\u0633\u062a \u0627\u0631\u0627\u0626\u0647 \u062f\u0647\u062f\u060c \u0646\u0647 \u0635\u0631\u0641\u0627\u064b \u0627\u0637\u0644\u0627\u0639\u0627\u062a \u0639\u0645\u0648\u0645\u06cc \u062f\u0631\u0628\u0627\u0631\u0647 \u0698\u0627\u067e\u0646 \u06cc\u0627 \u0632\u0645\u0633\u062a\u0627\u0646.<\/p>\n<p>\u0628\u0627 <em><strong>\u0642\u062f\u0631\u062a \u06af\u0631\u0641\u062a\u0646 \u06af\u0648\u06af\u0644 \u062f\u0631 \u062f\u0631\u06a9 \u0632\u0628\u0627\u0646 \u0645\u062d\u0627\u0648\u0631\u0647\u200c\u0627\u06cc<\/strong><\/em>\u060c \u0627\u0641\u0632\u0627\u06cc\u0634 \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0627\u0632 \u062f\u0633\u062a\u06cc\u0627\u0631\u0647\u0627\u06cc \u0635\u0648\u062a\u06cc \u0648 \u062c\u0633\u062a\u062c\u0648\u0647\u0627\u06cc \u0637\u0628\u06cc\u0639\u06cc\u200c\u062a\u0631\u0646\u06cc\u0632 \u0622\u0633\u0627\u0646 \u0645\u06cc\u200c\u0634\u0648\u062f. \u0627\u0644\u06af\u0648\u0631\u06cc\u062a\u0645 \u0628\u0631\u062a (Bert) \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u062f \u0647\u062f\u0641 \u06a9\u0627\u0631\u0628\u0631 \u0631\u0627 \u062f\u0631 \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0627\u0632 \u06a9\u0644\u0645\u0627\u062a\u06cc \u06a9\u0647 \u0645\u0639\u0627\u0646\u06cc \u0645\u062a\u0639\u062f\u062f \u062f\u0627\u0631\u0646\u062f \u062f\u0631\u06cc\u0627\u0641\u062a \u06a9\u0646\u062f. \u0645\u062b\u0644\u0627 \u0645\u0646\u0638\u0648\u0631 \u06a9\u0627\u0631\u0628\u0631 \u0627\u0632 \u0648\u0627\u0631\u062f \u06a9\u0631\u062f\u0646 \u06a9\u0644\u0645\u0647 &#8220;apple&#8221; \u0647\u0645\u06cc\u0634\u0647 \u0645\u06cc\u0648\u0647 \u0646\u06cc\u0633\u062a \u0648 \u0628\u0631 \u0627\u0633\u0627\u0633 \u0639\u0628\u0627\u0631\u062a\u060c \u0634\u0627\u06cc\u062f \u0647\u062f\u0641 \u06a9\u0627\u0631\u0628\u0631\u062f apple Inc \u0628\u0627\u0634\u062f.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1820 size-full\" src=\"https:\/\/arnavision.com\/blog\/wp-content\/uploads\/2024\/11\/what-is-google-bert-algorithm-6.jpg\" alt=\"\u0627\u0647\u0645\u06cc\u062a \u0627\u0644\u06af\u0648\u0631\u06cc\u062a\u0645 \u0628\u0631\u062a \u062f\u0631 \u062f\u0631\u06a9 \u0647\u062f\u0641 \u062c\u0633\u062a\u062c\u0648\u06cc \u06a9\u0627\u0631\u0628\u0631\" width=\"648\" height=\"520\" srcset=\"https:\/\/arnavision.com\/blog\/wp-content\/uploads\/2024\/11\/what-is-google-bert-algorithm-6.jpg 648w, https:\/\/arnavision.com\/blog\/wp-content\/uploads\/2024\/11\/what-is-google-bert-algorithm-6-300x241.jpg 300w\" sizes=\"auto, (max-width: 648px) 100vw, 648px\" \/><\/p>\n<h2 id=\"scrl-secEight-m7\"><span class=\"ez-toc-section\" id=\"%D8%A7%D8%AB%D8%B1%D8%A7%D8%AA_BERT_%D8%A8%D8%B1_%D9%86%D8%AA%D8%A7%DB%8C%D8%AC_%D8%AC%D8%B3%D8%AA%D8%AC%D9%88%D9%87%D8%A7_%D9%88_%D8%B3%D8%B1%DA%86_%DA%AF%D9%88%DA%AF%D9%84_%DA%86%DB%8C%D8%B3%D8%AA%D8%9F\"><\/span>\u0627\u062b\u0631\u0627\u062a BERT \u0628\u0631 \u0646\u062a\u0627\u06cc\u062c \u062c\u0633\u062a\u062c\u0648\u0647\u0627 \u0648 \u0633\u0631\u0686 \u06af\u0648\u06af\u0644 \u0686\u06cc\u0633\u062a\u061f<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<blockquote><p>\u0627\u06cc\u0646\u0637\u0648\u0631 \u0645\u06cc\u200c\u06af\u0648\u06cc\u0646\u062f \u06a9\u0647 \u0627\u0644\u06af\u0648\u0631\u06cc\u062a\u0645 BERT \u0631\u0648\u06cc \u062d\u062f\u0648\u062f 10 \u062f\u0631\u0635\u062f \u0627\u0632 \u062c\u0633\u062a\u062c\u0648\u0647\u0627\u06cc \u06af\u0648\u06af\u0644 \u062a\u0623\u062b\u06cc\u0631 \u06af\u0630\u0627\u0631 \u0627\u0633\u062a\u060c \u0627\u0645\u0627 \u0627\u06cc\u0646 \u0639\u062f\u062f \u062f\u0647 \u062f\u0631 \u0628\u0631\u0627\u0628\u0631 \u062c\u0633\u062a\u062c\u0648\u06cc \u0645\u06cc\u0644\u06cc\u0648\u0646\u06cc\u060c \u0631\u0642\u0645 \u0642\u0627\u0628\u0644 \u0645\u0644\u0627\u062d\u0638\u0647\u200c\u0627\u06cc \u0627\u0633\u062a.<\/p><\/blockquote>\n<p>\u0627\u0644\u06af\u0648\u0631\u06cc\u062a\u0645 BERT \u0628\u0647 \u06af\u0648\u06af\u0644 \u06a9\u0645\u06a9 \u0645\u06cc\u200c\u06a9\u0646\u062f <strong>\u062a<\/strong><em><strong>\u0627 \u0628\u0647\u200c\u062c\u0627\u06cc \u062a\u0645\u0631\u06a9\u0632 \u0631\u0648\u06cc \u06a9\u0644\u0645\u0627\u062a \u06a9\u0644\u06cc\u062f\u06cc<\/strong><\/em>\u060c \u0628\u0647 <em><strong>\u0645\u0639\u0646\u0627\u06cc<\/strong><strong> \u062f\u0642\u06cc\u0642 \u062c\u0645\u0644\u0647\u200c\u0647\u0627 \u0648 \u0631\u0627\u0628\u0637\u0647 \u0628\u06cc\u0646 \u06a9\u0644\u0645\u0627\u062a<\/strong><\/em> \u062f\u0631 \u0632\u0645\u06cc\u0646\u0647\u200c\u06cc \u0639\u0628\u0627\u0631\u062a \u06cc\u0627 \u062c\u0645\u0644\u0647 \u062a\u0648\u062c\u0647 \u06a9\u0646\u062f. \u0627\u06cc\u0646 \u0628\u0627\u0639\u062b \u0634\u062f\u0647 \u06a9\u0647 \u0646\u062a\u0627\u06cc\u062c \u062c\u0633\u062a\u062c\u0648 \u0628\u0631\u0627\u06cc \u0633\u0648\u0627\u0644\u0627\u062a \u0637\u0648\u0644\u0627\u0646\u06cc \u0648 \u0645\u0628\u0647\u0645 \u062f\u0642\u06cc\u0642\u200c\u062a\u0631 \u0648 \u0645\u0631\u062a\u0628\u0637\u200c\u062a\u0631 \u0628\u0627\u0634\u0646\u062f.<\/p>\n<h3>\u0627\u0644\u06af\u0648\u0631\u06cc\u062a\u0645 BERT \u0628\u06cc\u0634\u062a\u0631 \u0628\u0631 \u0686\u0647 \u0646\u0648\u0639 \u06a9\u0648\u0626\u0631\u06cc\u200c\u0647\u0627\u06cc\u06cc \u062a\u0623\u062b\u06cc\u0631\u06af\u0630\u0627\u0631 \u0627\u0633\u062a\u061f<\/h3>\n<p><span style=\"background-color: #cc99ff;\">BERT \u0628\u0647 \u0637\u0648\u0631 \u062e\u0627\u0635 \u0631\u0648\u06cc <b><i>\u06a9\u0648\u0626\u0631\u06cc\u200c\u0647\u0627\u06cc \u0637\u0648\u0644\u0627\u0646\u06cc<\/i><\/b><b>\u060c <\/b><b><i>\u0645\u062d\u0627\u0648\u0631\u0647\u200c\u0627\u06cc \u0648 \u0633\u0648\u0627\u0644\u0627\u062a \u067e\u06cc\u0686\u06cc\u062f\u0647<\/i><\/b><i> \u062a<\/i>\u0623\u062b\u06cc\u0631\u06af\u0630\u0627\u0631 \u0627\u0633\u062a. \u0628\u0647\u200c\u062e\u0635\u0648\u0635 \u062c\u0633\u062a\u062c\u0648\u0647\u0627\u06cc\u06cc \u06a9\u0647 \u0634\u0627\u0645\u0644 <b>\u067e\u06cc\u0634\u200c\u0641\u0631\u0636\u200c\u0647\u0627<\/b>\u060c <b>\u0631\u0648\u0627\u0628\u0637 \u0645\u0639\u0646\u0627\u06cc\u06cc \u062f\u0642\u06cc\u0642<\/b>\u060c \u0648 <b>\u06a9\u0644\u0645\u0627\u062a \u0686\u0646\u062f\u0645\u0639\u0646\u0627\u06cc\u06cc<\/b> \u0647\u0633\u062a\u0646\u062f.<\/span><\/p>\n<p>\u0628\u0631\u0627\u06cc \u0645\u062b\u0627\u0644\u060c \u062c\u0633\u062a\u062c\u0648\u0647\u0627\u06cc\u06cc \u06a9\u0647 \u062f\u0631 \u0622\u0646 \u06a9\u0627\u0631\u0628\u0631\u0627\u0646 \u0627\u0632 \u0639\u0628\u0627\u0631\u062a\u200c\u0647\u0627\u06cc \u0637\u0648\u0644\u0627\u0646\u06cc \u06cc\u0627 \u062a\u0631\u06a9\u06cc\u0628\u200c\u0647\u0627\u06cc\u06cc \u0645\u062b\u0644 &#8220;\u0628\u0647\u062a\u0631\u06cc\u0646 \u0631\u0648\u0634 \u0633\u0641\u0631 \u0627\u0631\u0632\u0627\u0646 \u0628\u0647 \u0698\u0627\u067e\u0646 \u062f\u0631 \u0632\u0645\u0633\u062a\u0627\u0646&#8221; \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0645\u06cc\u200c\u06a9\u0646\u0646\u062f\u060c \u0628\u0647 \u062f\u0644\u06cc\u0644<em><strong> \u0646\u062d\u0648\u0647 \u062a\u0641\u0633\u06cc\u0631 \u062f\u0648\u0637\u0631\u0641\u0647 BERT<\/strong><\/em>\u060c \u0646\u062a\u0627\u06cc\u062c \u062f\u0642\u06cc\u0642\u200c\u062a\u0631 \u0648 \u0645\u0631\u062a\u0628\u0637\u200c\u062a\u0631\u06cc \u062f\u0631\u06cc\u0627\u0641\u062a \u0645\u06cc\u200c\u06a9\u0646\u0646\u062f. \u062f\u0631 <em><strong>\u06a9\u0648\u0626\u0631\u06cc\u200c\u0647\u0627\u06cc\u06cc \u06a9\u0647 \u0632\u0645\u06cc\u0646\u0647<\/strong><\/em> (Context) \u0627\u0647\u0645\u06cc\u062a \u0628\u06cc\u0634\u062a\u0631\u06cc \u062f\u0627\u0631\u062f\u060c BERT \u0628\u0647 \u062e\u0648\u0628\u06cc \u0639\u0645\u0644 \u0645\u06cc\u200c\u06a9\u0646\u062f.<\/p>\n<h3>\u0628\u0631\u062a \u0686\u0647 \u0645\u062d\u0635\u0648\u0644\u0627\u062a \u062f\u06cc\u06af\u0631\u06cc \u0627\u0632 \u06af\u0648\u06af\u0644 \u0631\u0627 \u062a\u062d\u062a \u062a\u0623\u062b\u06cc\u0631 \u0642\u0631\u0627\u0631 \u0645\u06cc\u200c\u062f\u0647\u062f\u061f<\/h3>\n<p>\u0639\u0644\u0627\u0648\u0647 \u0628\u0631 <em><strong>\u062c\u0633\u062a\u062c\u0648\u0647\u0627\u06cc \u0645\u0639\u0645\u0648\u0644 \u06af\u0648\u06af\u0644<\/strong><\/em>\u060c \u0627\u0644\u06af\u0648\u0631\u06cc\u062a\u0645 Bert \u0645\u062d\u0635\u0648\u0644\u0627\u062a \u062f\u06cc\u06af\u0631\u06cc \u0645\u0627\u0646\u0646\u062f <b><i>Google Assistant<\/i><\/b> \u0648 <b>Featured<\/b><b><i> Snippets<\/i><\/b> \u0631\u0627 \u0646\u06cc\u0632 \u062a\u062d\u062a \u062a\u0623\u062b\u06cc\u0631 \u0642\u0631\u0627\u0631 \u0645\u06cc\u200c\u062f\u0647\u062f.<\/p>\n<p>\u0627\u06cc\u0646 \u0627\u0644\u06af\u0648\u0631\u06cc\u062a\u0645 \u0634\u0627\u0647\u06a9\u0627\u0631 \u0628\u0647 \u06af\u0648\u06af\u0644 \u06a9\u0645\u06a9 \u0645\u06cc\u200c\u06a9\u0646\u062f \u062a\u0627 \u067e\u0627\u0633\u062e\u200c\u0647\u0627\u06cc \u062f\u0642\u06cc\u0642\u200c\u062a\u0631\u06cc \u0628\u0647 \u062f\u0631\u062e\u0648\u0627\u0633\u062a\u200c\u0647\u0627\u06cc \u0645\u062d\u0627\u0648\u0631\u0647\u200c\u0627\u06cc \u06a9\u0627\u0631\u0628\u0631\u0627\u0646 \u0627\u0632 \u0637\u0631\u06cc\u0642 Google Assistant \u0627\u0631\u0627\u0626\u0647 \u062f\u0647\u062f.<\/p>\n<p>\u0647\u0645\u0686\u0646\u06cc\u0646\u060c \u062f\u0631 <em><strong>Featured Snippets<\/strong><\/em> \u06cc\u0627<b><i> \u067e\u0627\u0633\u062e \u0648\u06cc\u0698\u0647 \u06af\u0648\u06af\u0644<\/i><\/b>\u060c \u06a9\u0647 \u0645\u0639\u0645\u0648\u0644\u0627\u064b \u062f\u0631 <em><strong>\u0628\u0627\u0644\u0627\u06cc<\/strong><\/em> <em><strong>\u0646\u062a\u0627\u06cc\u062c \u062c\u0633\u062a\u062c\u0648 \u0628\u0631\u0627\u06cc \u067e\u0627\u0633\u062e \u0633\u0631\u06cc\u0639 \u0628\u0647 \u06a9\u0627\u0631\u0628\u0631<\/strong> <\/em>\u0646\u0645\u0627\u06cc\u0634 \u062f\u0627\u062f\u0647 \u0645\u06cc\u200c\u0634\u0648\u062f\u060c \u062f\u0642\u06cc\u0642\u200c\u062a\u0631 \u0648 \u0645\u0631\u062a\u0628\u0637\u200c\u062a\u0631 \u06af\u0632\u06cc\u0646\u0634 \u0634\u0648\u0646\u062f.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1824 size-full\" src=\"https:\/\/arnavision.com\/blog\/wp-content\/uploads\/2024\/11\/what-is-google-bert-algorithm-10.jpg\" alt=\"\u062a\u0627\u062b\u06cc\u0631 \u0627\u0644\u06af\u0648\u0631\u06cc\u062a\u0645 \u0628\u0631\u062a \u0628\u0631 \u0646\u062a\u0627\u06cc\u062c \u06af\u0648\u06af\u0644\" width=\"648\" height=\"520\" srcset=\"https:\/\/arnavision.com\/blog\/wp-content\/uploads\/2024\/11\/what-is-google-bert-algorithm-10.jpg 648w, https:\/\/arnavision.com\/blog\/wp-content\/uploads\/2024\/11\/what-is-google-bert-algorithm-10-300x241.jpg 300w\" sizes=\"auto, (max-width: 648px) 100vw, 648px\" \/><\/p>\n<h2 id=\"scrl-secNine-m7\"><span class=\"ez-toc-section\" id=\"%D8%A7%D9%84%DA%AF%D9%88%D8%B1%DB%8C%D8%AA%D9%85_%D8%A8%D8%B1%D8%AA_%DA%86%D9%87_%D8%AA%D8%A7%D8%AB%DB%8C%D8%B1%DB%8C_%D8%AF%D8%B1_%D8%B3%D8%A6%D9%88_%D8%AF%D8%A7%D8%B1%D8%AF%D8%9F\"><\/span>\u0627\u0644\u06af\u0648\u0631\u06cc\u062a\u0645 \u0628\u0631\u062a \u0686\u0647 \u062a\u0627\u062b\u06cc\u0631\u06cc \u062f\u0631 \u0633\u0626\u0648 \u062f\u0627\u0631\u062f\u061f<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u0648 \u062f\u0631 \u0627\u06cc\u0646\u062c\u0627 \u0631\u0633\u06cc\u062f\u06cc\u0645 \u0628\u0647 \u0628\u062e\u0634 \u0645\u0647\u0645 \u0645\u0627\u062c\u0631\u0627\u060c<em><strong> \u0622\u06cc\u0627 \u0627\u0635\u0644\u0627 \u0627\u0644\u06af\u0648\u0631\u06cc\u062a\u0645 <\/strong><\/em><em><strong>\u0628\u0631\u062a<\/strong><\/em><em><strong> \u062a\u0623\u062b\u06cc\u0631\u06cc \u0631\u0648\u06cc \u0633\u0626\u0648 \u062f\u0627\u0631\u062f\u061f<\/strong><\/em>\u00a0\u0686\u0648\u0646 \u062a\u0627 \u0628\u0647 \u0627\u06cc\u0646\u062c\u0627 \u0645\u062a\u0648\u062c\u0647 \u0634\u062f\u06cc\u0645 \u0628\u06cc\u0634\u062a\u0631 \u06a9\u0645\u06a9 \u06a9\u0646\u0646\u062f\u0647 \u06a9\u0627\u0631\u0628\u0631 \u0627\u0633\u062a \u062a\u0627 \u0631\u0646\u06a9\u06cc\u0646\u06af \u0635\u0641\u062d\u0627\u062a! \u0628\u0644\u0647 <span style=\"background-color: #cc99ff;\">\u0627\u0644\u06af\u0648\u0631\u06cc\u062a\u0645 \u0628\u0631\u062a \u0628\u0647 \u062c\u0627\u06cc \u062a\u0645\u0631\u06a9\u0632 \u0635\u0631\u0641 \u0628\u0631 <b>\u06a9\u0644\u0645\u0627\u062a \u06a9\u0644\u06cc\u062f\u06cc<\/b>\u060c \u0628\u0631 <b>\u0645\u0641\u0647\u0648\u0645 \u0648 \u0645\u0639\u0646\u0627\u06cc \u062c\u0645\u0644\u0627\u062a <\/b><em>\u062a<\/em>\u0623\u06a9\u06cc\u062f \u0645\u06cc\u200c\u06a9\u0646\u062f.<\/span><\/p>\n<p><span style=\"background-color: #cc99ff;\">\u0628\u0646\u0627\u0628\u0631\u0627\u06cc\u0646 \u0628\u0631\u0627\u06cc<em><strong> \u0628\u0647\u06cc\u0646\u0647\u200c\u0633\u0627\u0632\u06cc \u0633\u0626\u0648 \u0637\u0628\u0642 \u0627\u0644\u06af\u0648\u0631\u06cc\u062a\u0645 BERT\u060c<\/strong><\/em> \u0628\u0627\u06cc\u062f <em><strong>\u0645\u062d\u062a\u0648\u0627 \u062e\u06cc\u0644\u06cc \u0645\u062a\u0645\u0631\u06a9\u0632\u200c\u062a\u0631 \u0628\u0631 \u0627\u0647\u062f\u0627\u0641 \u06a9\u0627\u0631\u0628\u0631<\/strong><\/em> \u0634\u06a9\u0644 \u06af\u06cc\u0631\u062f \u0648 \u0646\u0648\u0634\u062a\u0647 \u0634\u062f. \u0628\u0627 \u0628\u0647 \u06a9\u0627\u0631\u06af\u06cc\u0631\u06cc \u0627\u0644\u06af\u0648\u0631\u06cc\u062a\u0645 \u0628\u0631\u062a\u060c \u062a\u0648\u0644\u06cc\u062f \u0645\u062d\u062a\u0648\u0627\u06cc <em>\u06a9\u0627\u0631\u0628\u0631\u067e\u0633\u0646\u062f \u0648 \u0645\u0631\u062a\u0628\u0637<\/em><em> \u0628\u0647 \u0646\u06cc\u0627\u0632 \u06a9\u0627\u0631\u0628\u0631\u0627\u0646<\/em>\u060c \u0628\u06cc\u0634 \u0627\u0632 \u0647\u0645\u06cc\u0634\u0647\u00a0 \u0627\u0647\u0645\u06cc\u062a \u0645\u06cc\u200c\u06cc\u0627\u0628\u062f. \u0628\u0646\u0627\u0628\u0631\u0627\u06cc\u0646 <strong>\u0637\u0631\u0627\u062d\u06cc \u062a\u0648\u0644\u06cc\u062f \u0645\u062d\u062a\u0648\u0627\u06cc \u0633\u0626\u0648 \u0641\u0631\u0646\u062f\u0644\u06cc<\/strong> \u0628\u06cc\u0634\u062a\u0631 \u0627\u0632 \u067e\u06cc\u0634 \u0627\u0647\u0645\u06cc\u062a \u0645\u06cc \u06cc\u0627\u0628\u062f.<\/span><\/p>\n<h2 id=\"scrl-secTen-m7\"><span class=\"ez-toc-section\" id=\"%D9%85%D8%AD%D8%AA%D9%88%D8%A7_%D9%88_%D8%B3%D8%A6%D9%88_%D8%B1%D9%88%D8%B4%E2%80%8C%D9%87%D8%A7%DB%8C_%D8%A8%D9%87%DB%8C%D9%86%D9%87%E2%80%8C%D8%B3%D8%A7%D8%B2%DB%8C_%D9%85%D8%AD%D8%AA%D9%88%D8%A7_%D8%A8%D8%B1%D8%A7%DB%8C_%D8%A7%D9%84%DA%AF%D9%88%D8%B1%DB%8C%D8%AA%D9%85_BERT\"><\/span>\u0645\u062d\u062a\u0648\u0627 \u0648 \u0633\u0626\u0648: \u0631\u0648\u0634\u200c\u0647\u0627\u06cc \u0628\u0647\u06cc\u0646\u0647\u200c\u0633\u0627\u0632\u06cc \u0645\u062d\u062a\u0648\u0627 \u0628\u0631\u0627\u06cc \u0627\u0644\u06af\u0648\u0631\u06cc\u062a\u0645 BERT<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u0628\u0627 \u0648\u0631\u0648\u062f \u0627\u0644\u06af\u0648\u0631\u06cc\u062a\u0645 BERT \u0628\u0647 \u062f\u0646\u06cc\u0627\u06cc <strong>\u0633\u0626\u0648<\/strong>\u060c \u0627\u0647\u0645\u06cc\u062a \u062f\u0631\u06a9 \u0645\u0639\u0646\u0627\u06cc \u062c\u0633\u062a\u062c\u0648\u0647\u0627 \u0648 <em><strong>\u062a\u0648\u0644\u06cc\u062f \u0645\u062d\u062a\u0648\u0627\u06cc \u0645\u0631\u062a\u0628\u0637 \u0648 \u0628\u0627\u06a9\u06cc\u0641\u06cc\u062a \u0628\u0647\u200c\u0637\u0648\u0631 \u0686\u0634\u0645\u06af\u06cc\u0631\u06cc \u0627\u0641\u0632\u0627\u06cc\u0634 \u06cc\u0627\u0641\u062a\u0647 \u0627\u0633\u062a<\/strong><\/em>. \u0628\u0631\u0627\u06cc \u0628\u0647\u06cc\u0646\u0647\u200c\u0633\u0627\u0632\u06cc \u0645\u062d\u062a\u0648\u0627 \u062a\u062d\u062a bert algorithm\u060c \u0631\u0648\u0634\u200c\u0647\u0627\u06cc \u0645\u062e\u062a\u0644\u0641\u06cc \u0648\u062c\u0648\u062f \u062f\u0627\u0631\u062f:<\/p>\n<h3>1. \u062a\u062d\u0642\u06cc\u0642 \u06a9\u0644\u0645\u0627\u062a \u06a9\u0644\u06cc\u062f\u06cc \u0635\u062d\u06cc\u062d<\/h3>\n<p>\u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0627\u0632 \u0627\u0628\u0632\u0627\u0631\u0647\u0627\u06cc \u062a\u062d\u0644\u06cc\u0644\u06cc \u0628\u0631\u0627\u06cc <em><strong>\u0634\u0646\u0627\u0633\u0627\u06cc\u06cc \u06a9\u0644\u0645\u0627\u062a \u06a9\u0644\u06cc\u062f\u06cc \u0645\u0631\u062a\u0628\u0637 \u0645\u0637\u0627\u0628\u0642 \u0628\u0627 \u062f\u0631\u06a9 \u0647\u062f\u0641 \u0648 \u0642\u0635\u062f \u06a9\u0627\u0631\u0628\u0631<\/strong><\/em> \u062f\u0631 \u062c\u0633\u062a\u062c\u0648\u0647\u0627\u06cc \u0637\u0648\u0644\u0627\u0646\u06cc \u0648 \u0645\u062d\u0627\u0648\u0631\u0647\u200c\u0627\u06cc \u0627\u0647\u0645\u06cc\u062a \u062f\u0627\u0631\u062f. <em><strong>\u0627\u0646\u062a\u062e\u0627\u0628 \u06a9\u0644\u0645\u0627\u062a \u06a9\u0644\u06cc\u062f\u06cc \u0635\u062d\u06cc\u062d<\/strong><\/em> \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u062f \u0628\u0647 \u0628\u0647\u0628\u0648\u062f \u0631\u062a\u0628\u0647\u200c\u0628\u0646\u062f\u06cc \u0633\u0627\u06cc\u062a \u06a9\u0645\u06a9 \u06a9\u0646\u062f.<\/p>\n<h3>2. \u0639\u062f\u0645 \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0627\u0632 \u062a\u06a9\u0646\u06cc\u06a9\u200c\u0647\u0627\u06cc \u0633\u0626\u0648\u06cc \u06a9\u0644\u0627\u0647 \u0633\u06cc\u0627\u0647<\/h3>\n<p><em><strong>\u0627\u062c\u062a\u0646\u0627\u0628 \u0627\u0632 \u0631\u0648\u0634\u200c\u0647\u0627\u06cc \u0641\u0631\u06cc\u0628\u0646\u062f\u0647 \u0648 \u063a\u06cc\u0631\u0645\u062c\u0627\u0632 \u0645\u0627\u0646\u0646\u062f \u062e\u0631\u06cc\u062f \u0644\u06cc\u0646\u06a9 \u06cc\u0627 \u0645\u062d\u062a\u0648\u0627\u06cc \u06a9\u067e\u06cc \u0634\u062f\u0647<\/strong><\/em>\u060c \u06a9\u0647 \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u062f \u0628\u0647 \u062c\u0631\u06cc\u0645\u0647\u200c\u0647\u0627\u06cc \u0634\u062f\u06cc\u062f \u0645\u0646\u062c\u0631 \u0634\u0648\u062f. \u06af\u0648\u06af\u0644 \u0628\u0627 \u0627\u0644\u06af\u0648\u0631\u06cc\u062a\u0645 BERT \u0628\u06cc\u0634 \u0627\u0632 \u0647\u0631 \u0632\u0645\u0627\u0646 \u062f\u06cc\u06af\u0631\u06cc \u0628\u0631 \u0631\u0648\u06cc \u06a9\u06cc\u0641\u06cc\u062a \u0645\u062d\u062a\u0648\u0627 \u062a\u0623\u06a9\u06cc\u062f \u062f\u0627\u0631\u062f. \u0628\u0647 \u0647\u0645\u06cc\u0646 \u062f\u0644\u06cc\u0644 \u062a\u0648\u062c\u0647 \u062f\u0627\u0634\u062a\u0647 \u0628\u0627\u0634\u06cc\u062f <strong>\u062a\u0648\u0644\u06cc\u062f \u0645\u062d\u062a\u0648\u0627 \u0633\u0627\u06cc\u062a \u0648 \u0628\u0644\u0627\u06af<\/strong> \u062e\u0648\u062f \u0631\u0627 \u062d\u062a\u0645\u0627 \u0628\u0647 \u0645\u062a\u062e\u0635\u0635\u0627\u0646 \u0628\u0633\u067e\u0627\u0631\u06cc\u062f.<\/p>\n<h3>3. \u0627\u0632 \u0628\u062e\u0634 People Also Ask \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u06a9\u0646\u06cc\u062f<\/h3>\n<p>\u0628\u062e\u0634 <em><strong>People also ask<\/strong> <\/em>\u06a9\u0647 \u062f\u0631 \u0646\u062a\u0627\u06cc\u062c \u062c\u0633\u062a\u062c\u0648 \u0638\u0627\u0647\u0631 \u0645\u06cc\u200c\u0634\u0648\u062f\u060c <em><strong>\u0646\u0634\u0627\u0646\u200c\u062f\u0647\u0646\u062f\u0647 \u0633\u0648\u0627\u0644\u0627\u062a \u0645\u0631\u062a\u0628\u0637<\/strong> <\/em>\u0627\u0633\u062a \u0648 \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u062f \u0627\u0644\u0647\u0627\u0645\u200c\u0628\u062e\u0634 <strong>\u062a\u0648\u0644\u06cc\u062f \u0645\u062d\u062a\u0648\u0627<\/strong> \u00a0\u0628\u0627\u0634\u062f. \u067e\u0627\u0633\u062e \u0628\u0647 \u0627\u06cc\u0646 \u0633\u0648\u0627\u0644\u0627\u062a \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u062f \u0628\u0647 \u0628\u0647\u0628\u0648\u062f \u062f\u06cc\u062f\u0647 \u0634\u062f\u0646 \u0633\u0627\u06cc\u062a \u062f\u0631 \u0646\u062a\u0627\u06cc\u062c \u062c\u0633\u062a\u062c\u0648 \u06a9\u0645\u06a9 \u06a9\u0646\u062f.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1814 size-full\" src=\"https:\/\/arnavision.com\/blog\/wp-content\/uploads\/2024\/11\/what-is-google-bert-algorithm-2.jpg\" alt=\"\u062a\u0627\u062b\u06cc\u0631 \u0627\u0644\u06af\u0648\u0631\u06cc\u062a\u0645 \u0628\u0631\u062a \u0631\u0648\u06cc \u0633\u0626\u0648\" width=\"648\" height=\"520\" srcset=\"https:\/\/arnavision.com\/blog\/wp-content\/uploads\/2024\/11\/what-is-google-bert-algorithm-2.jpg 648w, https:\/\/arnavision.com\/blog\/wp-content\/uploads\/2024\/11\/what-is-google-bert-algorithm-2-300x241.jpg 300w\" sizes=\"auto, (max-width: 648px) 100vw, 648px\" \/><\/p>\n<h3>4. \u0631\u0648\u06cc \u06a9\u0644\u0645\u0627\u062a \u06a9\u0644\u06cc\u062f\u06cc \u0637\u0648\u0644\u0627\u0646\u06cc \u062a\u0645\u0631\u06a9\u0632 \u06a9\u0646\u06cc\u062f<\/h3>\n<p><em><strong>\u0639\u0628\u0627\u0631\u062a\u200c\u0647\u0627\u06cc \u06a9\u0644\u06cc\u062f\u06cc \u0637\u0648\u0644\u0627\u0646\u06cc<\/strong><\/em> (Long-Tail Keywords) \u06a9\u0647 \u0645\u0639\u0645\u0648\u0644\u0627\u064b \u062e\u0627\u0635\u200c\u062a\u0631 \u0648 \u062f\u0642\u06cc\u0642\u200c\u062a\u0631 \u0647\u0633\u062a\u0646\u062f\u060c \u0628\u0627 \u0627\u0644\u06af\u0648\u0631\u06cc\u062a\u0645 BERT \u0628\u0647\u062a\u0631 \u0639\u0645\u0644 \u0645\u06cc\u200c\u06a9\u0646\u0646\u062f. \u062a\u0645\u0631\u06a9\u0632 \u0628\u0631 \u0627\u06cc\u0646 \u0646\u0648\u0639 \u06a9\u0644\u0645\u0627\u062a \u06a9\u0644\u06cc\u062f\u06cc \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u062f \u0646\u062a\u0627\u06cc\u062c \u0628\u0647\u062a\u0631\u06cc \u0631\u0627 \u0628\u0631\u0627\u06cc \u06a9\u0627\u0631\u0628\u0631 \u0641\u0631\u0627\u0647\u0645 \u06a9\u0646\u062f.<\/p>\n<h3>5. \u0627\u0632 \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc\u200c\u0647\u0627\u06cc \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u0645\u062d\u062a\u0648\u0627 \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u06a9\u0646\u06cc\u062f<\/h3>\n<p><em><strong>\u062a\u0631\u06a9\u06cc\u0628 \u0645\u062d\u062a\u0648\u0627\u0647\u0627\u06cc \u0622\u0645\u0648\u0632\u0634\u06cc \u0648 \u0633\u0631\u06af\u0631\u0645\u200c\u06a9\u0646\u0646\u062f\u0647<\/strong><\/em>\u060c \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u062f \u062c\u0630\u0627\u0628\u06cc\u062a \u0633\u0627\u06cc\u062a \u0631\u0627 \u0627\u0641\u0632\u0627\u06cc\u0634 \u062f\u0647\u062f. \u0627\u06cc\u0646 \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc\u200c\u0647\u0627 \u0628\u0627\u0639\u062b \u0645\u06cc\u200c\u0634\u0648\u0646\u062f \u06a9\u0627\u0631\u0628\u0631\u0627\u0646 \u0628\u06cc\u0634\u062a\u0631 \u0628\u0627 \u0645\u062d\u062a\u0648\u0627 \u062a\u0639\u0627\u0645\u0644 \u06cc\u0627\u0628\u0646\u062f. \u0628\u0646\u0627\u0628\u0631\u0627\u06cc\u0646 \u062d\u062a\u0645\u0627 \u0627\u06cc\u0646 \u0646\u06a9\u0627\u062a \u0631\u0627 \u062f\u0631 <strong>\u062a\u0648\u0644\u06cc\u062f \u0645\u062d\u062a\u0648\u0627\u06cc \u0645\u062a\u0646<\/strong> \u0628\u06a9\u0627\u0631 \u06af\u06cc\u0631\u06cc\u062f.<\/p>\n<h3>6. \u062a\u0648\u0644\u06cc\u062f \u0645\u062d\u062a\u0648\u0627 \u0628\u0631\u0627\u06cc \u06a9\u0627\u0631\u0628\u0631 \u0646\u0647 \u0635\u0631\u0641\u0627 \u0631\u0628\u0627\u062a\u200c\u0647\u0627\u06cc \u06af\u0648\u06af\u0644<\/h3>\n<p><em><strong>\u062a\u0645\u0631\u06a9\u0632 \u0628\u0631 \u0646\u06cc\u0627\u0632\u0647\u0627 \u0648 \u0633\u0648\u0627\u0644\u0627\u062a \u0648\u0627\u0642\u0639\u06cc \u06a9\u0627\u0631\u0628\u0631\u0627\u0646<\/strong><\/em>\u060c \u0628\u0647 \u062c\u0627\u06cc \u062c\u0644\u0628 \u062a\u0648\u062c\u0647 \u0627\u0644\u06af\u0648\u0631\u06cc\u062a\u0645\u200c\u0647\u0627\u060c \u0628\u0647 \u062a\u0648\u0644\u06cc\u062f \u0645\u062d\u062a\u0648\u0627\u06cc \u0628\u0627\u06a9\u06cc\u0641\u06cc\u062a \u0648 \u0645\u0641\u06cc\u062f \u06a9\u0645\u06a9 \u0645\u06cc\u200c\u06a9\u0646\u062f. <strong>\u0627\u0644\u06af\u0648\u0631\u06cc\u062a\u0645<\/strong> <b><i>BERT<\/i><\/b> \u0628\u0647 \u0645\u062d\u062a\u0648\u0627\u06cc \u0648\u0627\u0642\u0639\u06cc \u0648 \u0645\u0631\u062a\u0628\u0637 \u0627\u0631\u0632\u0634 \u0645\u06cc\u200c\u062f\u0647\u062f.<\/p>\n<h3>7. \u0633\u0627\u062f\u0647 \u0628\u0646\u0648\u06cc\u0633\u06cc\u062f<\/h3>\n<p>\u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0627\u0632 <em><strong>\u0632\u0628\u0627\u0646 \u0633\u0627\u062f\u0647 \u0648 \u0642\u0627\u0628\u0644 \u0641\u0647\u0645<\/strong><\/em> \u0628\u0631\u0627\u06cc \u0639\u0645\u0648\u0645\u060c \u0646\u0647 \u062a\u0646\u0647\u0627 \u0628\u0627\u0639\u062b \u0627\u0641\u0632\u0627\u06cc\u0634 \u062f\u0631\u06a9 \u0645\u062d\u062a\u0648\u0627 \u0645\u06cc\u200c\u0634\u0648\u062f \u0628\u0644\u06a9\u0647 \u0628\u0647 \u062c\u0630\u0628 \u0628\u06cc\u0634\u062a\u0631 \u06a9\u0627\u0631\u0628\u0631\u0627\u0646 \u0648 \u06a9\u0627\u0647\u0634 \u0646\u0631\u062e \u062a\u0631\u06a9 \u0635\u0641\u062d\u0647 \u06a9\u0645\u06a9 \u0645\u06cc\u200c\u06a9\u0646\u062f.<\/p>\n<h3>8. \u067e\u0631\u062f\u0627\u062e\u062a\u0646 \u0628\u0647 \u0633\u0626\u0648 On-Page<\/h3>\n<p><em><strong>\u0628\u0647\u06cc\u0646\u0647\u200c\u0633\u0627\u0632\u06cc \u0639\u0646\u0627\u0635\u0631 \u062f\u0627\u062e\u0644\u06cc \u0633\u0627\u06cc\u062a<\/strong><\/em>\u060c \u0645\u0627\u0646\u0646\u062f <em><strong>\u0639\u0646\u0648\u0627\u0646\u200c\u0647\u0627\u060c<\/strong> <strong>\u0645\u062a\u0627 \u062a\u06af\u200c\u0647\u0627<\/strong><\/em>\u060c <em><strong>\u0633\u0627\u062e\u062a\u0627\u0631 URL<\/strong><\/em>\u00a0 \u0648<em><strong> \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0645\u0646\u0627\u0633\u0628 \u0627\u0632 \u062a\u06af\u200c\u0647\u0627\u06cc HTML<\/strong><\/em>\u060c \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u062f \u0628\u0647 \u0627\u0641\u0632\u0627\u06cc\u0634 \u0642\u0627\u0628\u0644\u06cc\u062a \u062c\u0633\u062a\u062c\u0648\u06cc \u0633\u0627\u06cc\u062a \u06a9\u0645\u06a9 \u06a9\u0646\u062f. \u0627\u06cc\u0646 \u0639\u0646\u0627\u0635\u0631 \u0628\u0627\u06cc\u062f \u0628\u0627 \u062a\u0648\u062c\u0647 \u0628\u0647 \u0628\u0647\u062a\u0631\u06cc\u0646 \u0634\u06cc\u0648\u0647\u200c\u0647\u0627\u06cc SEO \u0648 \u0646\u06cc\u0627\u0632\u0647\u0627\u06cc \u06a9\u0627\u0631\u0628\u0631\u0627\u0646 \u0628\u0647\u06cc\u0646\u0647 \u0634\u0648\u0646\u062f.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1819 size-full\" src=\"https:\/\/arnavision.com\/blog\/wp-content\/uploads\/2024\/11\/what-is-google-bert-algorithm-5.jpg\" alt=\"\u0627\u062b\u0631 \u0627\u0644\u06af\u0648\u0631\u06cc\u062a\u0645 \u0628\u0631\u062a \u0628\u0631 featured snippet\" width=\"648\" height=\"520\" srcset=\"https:\/\/arnavision.com\/blog\/wp-content\/uploads\/2024\/11\/what-is-google-bert-algorithm-5.jpg 648w, https:\/\/arnavision.com\/blog\/wp-content\/uploads\/2024\/11\/what-is-google-bert-algorithm-5-300x241.jpg 300w\" sizes=\"auto, (max-width: 648px) 100vw, 648px\" \/><\/p>\n<h2 id=\"scrl-secEleven-m7\"><span class=\"ez-toc-section\" id=\"%D8%AA%D8%A3%D8%AB%DB%8C%D8%B1_%D8%A7%D9%84%DA%AF%D9%88%D8%B1%DB%8C%D8%AA%D9%85_%D8%A8%D8%B1%D8%AA_%D8%A8%D8%B1_featured_snippet%D9%87%D8%A7\"><\/span>\u062a\u0623\u062b\u06cc\u0631 \u0627\u0644\u06af\u0648\u0631\u06cc\u062a\u0645 \u0628\u0631\u062a \u0628\u0631 featured snippet\u0647\u0627<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u0627\u0644\u06af\u0648\u0631\u06cc\u062a\u0645 \u0628\u0631\u062a BERT \u062a\u0623\u062b\u06cc\u0631 \u0642\u0627\u0628\u0644 \u062a\u0648\u062c\u0647\u06cc \u0628\u0631 <b>Featured Snippet<\/b>\u0647\u0627 \u062f\u0627\u0631\u062f\u060c \u0632\u06cc\u0631\u0627 \u0627\u06cc\u0646 \u0627\u0644\u06af\u0648\u0631\u06cc\u062a\u0645 \u0628\u0647 \u06af\u0648\u06af\u0644 \u06a9\u0645\u06a9 \u0645\u06cc\u200c\u06a9\u0646\u062f \u062a\u0627 <b>\u0645\u0639\u0646\u0627\u06cc \u062f\u0642\u06cc\u0642<\/b> \u0648 <b>\u0632\u0645\u06cc\u0646\u0647\u200c<\/b><strong>\u06cc<\/strong> \u062c\u0633\u062a\u062c\u0648\u0647\u0627\u06cc \u06a9\u0627\u0631\u0628\u0631\u0627\u0646 \u0631\u0627 \u0628\u0647\u062a\u0631 \u062f\u0631\u06a9 \u06a9\u0646\u062f.<\/p>\n<p>\u0628\u0647 \u0627\u06cc\u0646 \u062a\u0631\u062a\u06cc\u0628\u060c \u062f\u0631<em><strong> \u0627\u0646\u062a\u062e\u0627\u0628 \u0645\u062d\u062a\u0648\u0627 \u0628\u0631\u0627\u06cc Featured Snippet\u0647\u0627<\/strong><\/em>\u060c \u062a\u0645\u0631\u06a9\u0632 \u0628\u06cc\u0634\u062a\u0631\u06cc \u0628\u0631 <strong><em>\u067e\u0627\u0633\u062e\u200c\u0647\u0627\u06cc \u0648\u0627\u0636\u062d\u060c \u0645\u0631\u062a\u0628\u0637 \u0648 \u062f\u0642\u06cc\u0642<\/em><\/strong> \u0628\u0647 \u0633\u0648\u0627\u0644\u0627\u062a \u06a9\u0627\u0631\u0628\u0631\u0627\u0646 \u0627\u0646\u062c\u0627\u0645 \u0645\u06cc\u200c\u0634\u0648\u062f. <strong>\u0627\u0644\u06af\u0648\u0631\u06cc\u062a\u0645<\/strong> <b><i>BERT<\/i><\/b> \u0628\u0647 \u06af\u0648\u06af\u0644 \u0627\u0645\u06a9\u0627\u0646 \u0645\u06cc\u200c\u062f\u0647\u062f \u06a9\u0647<em><strong> \u0645\u062a\u0648\u0646 \u0631\u0627 \u0628\u0627 \u062a\u0648\u062c\u0647 \u0628\u0647 <\/strong><\/em><em><strong>\u0642\u0635\u062f \u06a9\u0627\u0631\u0628\u0631<\/strong><\/em> \u062a\u062d\u0644\u06cc\u0644 \u06a9\u0646\u062f\u060c \u0628\u0646\u0627\u0628\u0631\u0627\u06cc\u0646 \u067e\u0627\u0633\u062e\u200c\u0647\u0627\u06cc\u06cc \u06a9\u0647 \u062f\u0631 Featured Snippet\u0647\u0627 \u0646\u0645\u0627\u06cc\u0634 \u062f\u0627\u062f\u0647 \u0645\u06cc\u200c\u0634\u0648\u0646\u062f\u060c \u062a\u0637\u0628\u06cc\u0642 \u0628\u06cc\u0634\u062a\u0631\u06cc \u0628\u0627 \u0646\u06cc\u0627\u0632 \u0648\u0627\u0642\u0639\u06cc \u06a9\u0627\u0631\u0628\u0631\u0627\u0646 \u062f\u0627\u0631\u062f.<\/p>\n<p>\u0647\u0645\u0686\u0646\u06cc\u0646\u060c BERT \u0628\u0647 \u0628\u0647\u062a\u0631 \u0641\u0647\u0645\u06cc\u062f\u0647 \u0634\u062f\u0646 <em><strong>\u0633\u0648\u0627\u0644\u0627\u062a <\/strong><\/em><em><strong>\u0637\u0648\u0644\u0627\u0646\u06cc \u0648 \u067e\u06cc\u0686\u06cc\u062f\u0647<\/strong><\/em> \u06a9\u0645\u06a9 \u0645\u06cc\u200c\u06a9\u0646\u062f\u060c \u0648 \u062a\u062d\u062a \u0627\u06cc\u0646 \u0634\u0631\u0627\u06cc\u0637 Featured Snippet\u0647\u0627 \u0628\u0647 \u062c\u0633\u062a\u062c\u0648\u0647\u0627\u06cc \u0645\u062d\u0627\u0648\u0631\u0647\u200c\u0627\u06cc\u060c \u067e\u0627\u0633\u062e \u062f\u0642\u06cc\u0642\u200c\u062a\u0631\u06cc \u0645\u06cc\u200c\u062f\u0647\u0646\u062f. \u062f\u0631 \u0646\u062a\u06cc\u062c\u0647\u060c \u0633\u0627\u06cc\u062a\u200c\u0647\u0627 \u0628\u0627\u06cc\u062f \u0628\u0631<em><strong> \u062a\u0648\u0644\u06cc\u062f \u0645\u062d\u062a\u0648\u0627\u06cc \u0628\u0627\u06a9\u06cc\u0641\u06cc\u062a<\/strong><\/em>\u060c <em><strong>\u0645\u0631\u062a\u0628\u0637 \u0648 \u06a9\u0627\u0631\u0628\u0631\u067e\u0633\u0646\u062f <\/strong><\/em>\u062a\u0645\u0631\u06a9\u0632 \u06a9\u0646\u0646\u062f \u062a\u0627 \u0634\u0627\u0646\u0633 \u0628\u06cc\u0634\u062a\u0631\u06cc \u0628\u0631\u0627\u06cc \u0642\u0631\u0627\u0631\u06af\u06cc\u0631\u06cc \u062f\u0631 Featured Snippet\u0647\u0627 \u062f\u0627\u0634\u062a\u0647 \u0628\u0627\u0634\u0646\u062f.<\/p>\n<h2 id=\"scrl-secTwelve-m7\"><span class=\"ez-toc-section\" id=\"%D8%B3%D9%88%D8%A7%D9%84%D8%A7%D8%AA_%D9%85%D9%87%D9%85_%D8%AF%D8%B1%D8%A8%D8%A7%D8%B1%D9%87_%D8%A7%D9%84%DA%AF%D9%88%D8%B1%DB%8C%D8%AA%D9%85_BERT_%DA%AF%D9%88%DA%AF%D9%84\"><\/span>\u0633\u0648\u0627\u0644\u0627\u062a \u0645\u0647\u0645 \u062f\u0631\u0628\u0627\u0631\u0647 \u0627\u0644\u06af\u0648\u0631\u06cc\u062a\u0645 BERT \u06af\u0648\u06af\u0644<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u062f\u0631 \u0627\u062f\u0627\u0645\u0647 \u0628\u0647 \u0628\u0631\u062e\u06cc \u0627\u0632 \u0633\u0648\u0627\u0644\u0627\u062a\u06cc \u06a9\u0647 \u0645\u0645\u06a9\u0646 \u0627\u0633\u062a \u0628\u0627 \u062e\u0648\u0627\u0646\u062f\u0646 \u0627\u06cc\u0646 \u0645\u0637\u0644\u0628 \u0628\u0631\u0627\u06cc\u062a\u0627\u0646 \u0627\u06cc\u062c\u0627\u062f \u0634\u0648\u062f \u067e\u0627\u0633\u062e \u0645\u06cc \u062f\u0647\u06cc\u0645:<\/p>\n<h3><span class=\"ez-toc-section\" id=\"%D8%A2%DB%8C%D8%A7_%D8%A7%D9%84%DA%AF%D9%88%D8%B1%DB%8C%D8%AA%D9%85_BERT_%D8%A8%D8%B1%D8%A7%DB%8C_%D8%B2%D8%A8%D8%A7%D9%86_%D9%81%D8%A7%D8%B1%D8%B3%DB%8C_%D9%87%D9%85_%D9%81%D8%B9%D8%A7%D9%84_%D8%A7%D8%B3%D8%AA%D8%9F\"><\/span>\u0622\u06cc\u0627 \u0627\u0644\u06af\u0648\u0631\u06cc\u062a\u0645 BERT \u0628\u0631\u0627\u06cc \u0632\u0628\u0627\u0646 \u0641\u0627\u0631\u0633\u06cc \u0647\u0645 \u0641\u0639\u0627\u0644 \u0627\u0633\u062a\u061f<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"background-color: #cc99ff;\">\u0628\u0647 \u0627\u0644\u06af\u0648\u0631\u06cc\u062a\u0645 \u0628\u0631\u062a (Bert) \u062d\u062c\u0645 \u0632\u06cc\u0627\u062f\u06cc \u0627\u0632 \u062f\u0627\u062f\u0647\u200c\u0647\u0627\u06cc \u0645\u062a\u0646\u06cc \u0648\u06cc\u06a9\u06cc\u200c\u067e\u062f\u06cc\u0627 \u0648 \u06a9\u062a\u0627\u0628\u200c\u0647\u0627\u06cc \u0632\u06cc\u0627\u062f\u06cc \u06a9\u0647 \u0639\u0645\u062f\u062a\u0627 \u0628\u0647 \u0632\u0628\u0627\u0646 \u0627\u0646\u06af\u0644\u06cc\u0633\u06cc \u0627\u0633\u062a\u060c \u0622\u0645\u0648\u0632\u0634 \u062f\u0627\u062f\u0647 \u0634\u062f\u0647 \u0627\u0633\u062a. \u0627\u0645\u0627 \u0628\u0647 \u062f\u0644\u06cc\u0644 \u0645\u0627\u0647\u06cc\u062a <em><strong>\u0686\u0646\u062f \u0632\u0628\u0627\u0646\u0647 \u0628\u0648\u062f\u0646 \u062f\u0627\u062f\u0647\u200c\u0647\u0627\u06cc \u0622\u0645\u0648\u0632\u0634\u06cc<\/strong><\/em>\u060c \u0628\u0631\u062a \u062a\u0627 \u062d\u062f\u0648\u062f\u06cc \u0632\u0628\u0627\u0646\u200c\u0647\u0627\u06cc \u0645\u062e\u062a\u0644\u0641 \u0627\u0632 \u062c\u0645\u0644\u0647 \u0632\u0628\u0627\u0646 \u0641\u0627\u0631\u0633\u06cc \u0631\u0627 \u0646\u06cc\u0632 \u062f\u0631\u06a9 \u0645\u06cc\u200c\u06a9\u0646\u062f.<\/span><\/p>\n<h3>\u0622\u06cc\u0627 \u0627\u0644\u06af\u0648\u0631\u06cc\u062a\u0645 BERT \u0628\u0631\u0627\u06cc \u0633\u0626\u0648 \u0645\u0624\u062b\u0631 \u0627\u0633\u062a\u061f<\/h3>\n<p><span style=\"background-color: #cc99ff;\"><em><strong>\u0627\u0644\u06af\u0648\u0631\u06cc\u062a\u0645 BERT \u062a\u0623\u062b\u06cc\u0631 \u0642\u0627\u0628\u0644 \u062a\u0648\u062c\u0647\u06cc \u0628\u0631 \u0633\u0626\u0648 \u062f\u0627\u0631\u062f<\/strong><\/em>\u060c \u0632\u06cc\u0631\u0627 \u0628\u0647 \u0645\u0648\u062a\u0648\u0631 \u062c\u0633\u062a\u062c\u0648 \u06a9\u0645\u06a9 \u0645\u06cc\u200c\u06a9\u0646\u062f \u062a\u0627 <em><strong>\u0645\u0639\u0646\u0627\u06cc \u062f\u0642\u06cc\u0642 \u062c\u0633\u062a\u062c\u0648\u0647\u0627 \u0631\u0627 \u062f\u0631\u06a9 \u06a9\u0646\u062f<\/strong><\/em> \u0648 \u0646\u062a\u0627\u06cc\u062c \u0645\u0631\u062a\u0628\u0637\u200c\u062a\u0631\u06cc \u0631\u0627 \u0628\u0631\u0627\u06cc \u06a9\u0627\u0631\u0628\u0631\u0627\u0646 \u0627\u0631\u0627\u0626\u0647 \u062f\u0647\u062f. \u0627\u06cc\u0646 \u0628\u0627\u0639\u062b \u0645\u06cc\u200c\u0634\u0648\u062f \u06a9\u0647<em><strong> \u062a\u0648\u0644\u06cc\u062f \u0645\u062d\u062a\u0648\u0627\u06cc \u0628\u0627\u06a9\u06cc\u0641\u06cc\u062a \u0648 \u0645\u0631\u062a\u0628\u0637 \u0628\u0631\u0627\u06cc \u0633\u0626\u0648 \u0627\u0647\u0645\u06cc\u062a \u0628\u06cc\u0634\u062a\u0631\u06cc<\/strong><\/em> \u067e\u06cc\u062f\u0627 \u06a9\u0646\u062f.<\/span><\/p>\n<h3>\u0645\u062f\u0644 BERT \u0647\u0645\u0627\u0646 RankBrain \u062c\u062f\u06cc\u062f \u0627\u0633\u062a\u061f<\/h3>\n<p><span style=\"background-color: #cc99ff;\">\u0645\u062f\u0644<em><strong> BERT \u0648 RankBrain<\/strong><\/em> \u062f\u0648 \u0627\u0644\u06af\u0648\u0631\u06cc\u062a\u0645 \u0645\u062a\u0641\u0627\u0648\u062a \u0647\u0633\u062a\u0646\u062f \u06a9\u0647 \u0647\u0631 \u06a9\u062f\u0627\u0645 \u0646\u0642\u0634 \u062e\u0627\u0635\u06cc \u062f\u0631 \u0628\u0647\u0628\u0648\u062f \u0646\u062a\u0627\u06cc\u062c \u062c\u0633\u062a\u062c\u0648 \u062f\u0627\u0631\u0646\u062f. \u062f\u0631 \u062d\u0627\u0644\u06cc \u06a9\u0647 RankBrain \u0628\u06cc\u0634\u062a\u0631 \u0628\u0631 \u0631\u0648\u06cc<em><strong> \u06cc\u0627\u062f\u06af\u06cc\u0631\u06cc \u0645\u0627\u0634\u06cc\u0646<\/strong><\/em> \u0648 \u067e\u06cc\u0634\u200c\u0628\u06cc\u0646\u06cc \u0642\u0635\u062f \u06a9\u0627\u0631\u0628\u0631 \u062a\u0645\u0631\u06a9\u0632 \u062f\u0627\u0631\u062f\u060c BERT \u0628\u0631 <em><strong>\u062f\u0631\u06a9 \u0639\u0645\u06cc\u0642\u200c\u062a\u0631 \u062c\u0645\u0644\u0627\u062a \u0648 \u0631\u0648\u0627\u0628\u0637 \u0645\u0639\u0646\u0627\u06cc\u06cc<\/strong> <\/em>\u062f\u0631 \u0632\u0628\u0627\u0646 \u0637\u0628\u06cc\u0639\u06cc \u062a\u0623\u06a9\u06cc\u062f \u062f\u0627\u0631\u062f.<\/span><\/p>\n<h3>\u0627\u0644\u06af\u0648\u0631\u06cc\u062a\u0645 BERT \u0627\u0632 \u0686\u0647 \u0632\u0645\u0627\u0646\u06cc \u0628\u0647\u200c\u0637\u0648\u0631 \u0631\u0633\u0645\u06cc \u062f\u0631 \u0633\u0631\u0686 \u06af\u0648\u06af\u0644 \u0627\u0639\u0645\u0627\u0644 \u0634\u062f\u0647\u061f<\/h3>\n<p><span style=\"background-color: #cc99ff;\">\u0627\u0644\u06af\u0648\u0631\u06cc\u062a\u0645 BERT \u0628\u0647\u200c\u0637\u0648\u0631 \u0631\u0633\u0645\u06cc \u062f\u0631 <b>\u0627\u06a9\u062a\u0628\u0631 2018<\/b> \u062a\u0648\u0633\u0637 \u06af\u0648\u06af\u0644 \u0645\u0639\u0631\u0641\u06cc \u0648 \u062f\u0631 \u0646\u062a\u0627\u06cc\u062c \u062c\u0633\u062a\u062c\u0648\u0647\u0627 \u0628\u0647 \u06a9\u0627\u0631 \u06af\u0631\u0641\u062a\u0647 \u0634\u062f. \u0627\u0644\u06af\u0648\u0631\u06cc\u062a\u0645 \u0628\u0631\u062a \u0628\u0647 \u0633\u0631\u0639\u062a \u062a\u0648\u062c\u0647 \u0632\u06cc\u0627\u062f\u06cc \u0631\u0627 \u0628\u0647 \u062e\u0648\u062f \u062c\u0644\u0628 \u0648 \u062f\u0631\u00a0 \u0628\u0647\u0628\u0648\u062f \u0646\u062a\u0627\u06cc\u062c \u062c\u0633\u062a\u062c\u0648 \u062a\u0623\u062b\u06cc\u0631 \u0628\u0633\u0632\u0627\u06cc\u06cc \u0627\u06cc\u062c\u0627\u062f \u06a9\u0631\u062f.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1818 size-full\" src=\"https:\/\/arnavision.com\/blog\/wp-content\/uploads\/2024\/11\/what-is-google-bert-algorithm-8.jpg\" alt=\"\u0627\u0644\u06af\u0648\u0631\u06cc\u062a\u0645 \u0628\u0631\u062a \u0648 \u0632\u0628\u0627\u0646 \u0641\u0627\u0631\u0633\u06cc\" width=\"648\" height=\"520\" srcset=\"https:\/\/arnavision.com\/blog\/wp-content\/uploads\/2024\/11\/what-is-google-bert-algorithm-8.jpg 648w, https:\/\/arnavision.com\/blog\/wp-content\/uploads\/2024\/11\/what-is-google-bert-algorithm-8-300x241.jpg 300w\" sizes=\"auto, (max-width: 648px) 100vw, 648px\" \/><\/p>\n<p><strong>\u0645\u0646\u0628\u0639: <a href=\"https:\/\/www.marketingaiinstitute.com\/blog\/bert-google\" target=\"_blank\" rel=\"nofollow noopener\">marketingaiinstitute<\/a>, <a href=\"https:\/\/amplify.dk\/en\/academy\/forstaa-googles-nye-algoritme-hvad-er-google-bert\/#:~:text=In%20short%2C%20BERT%20is%20a,and%20valuable%20results%20to%20users.\" target=\"_blank\" rel=\"nofollow noopener\">amplify<\/a>, <a href=\"https:\/\/searchengineland.com\/welcome-bert-google-artificial-intelligence-for-understanding-search-queries-323976\" target=\"_blank\" rel=\"nofollow noopener\">searchengineland<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u06af\u0648\u06af\u0644 \u0633\u0639\u06cc \u062f\u0627\u0631\u062f \u06a9\u0647 \u06cc\u06a9 \u0647\u0645\u0647\u200c\u0686\u06cc\u0632\u062f\u0627\u0646 \u0647\u0645\u200c\u0632\u0628\u0627\u0646 \u0628\u0631\u0627\u06cc \u0645\u0627 \u0628\u0627\u0634\u062f \u062a\u0627 \u06cc\u06a9 \u062c\u0633\u062a\u062c\u0648\u06af\u0631 \u0628\u06cc\u200c\u0627\u062d\u0633\u0627\u0633! \u0648 \u0627\u06cc\u0646 \u0628\u0627\u0631 \u0628\u0627 \u0631\u0648\u0646\u0645\u0627\u06cc\u06cc \u0627\u0632 \u0627\u0644\u06af\u0648\u0631\u06cc\u062a\u0645 BERT\u00a0\u0642\u062f\u0645\u06cc \u0628\u0632\u0631\u06af \u0628\u0631\u0627\u06cc \u0631\u0633\u06cc\u062f\u0646 \u0628\u0647 \u0627\u06cc\u0646 \u0647\u062f\u0641 \u0628\u0631\u062f\u0627\u0634\u062a\u0647 \u0627\u0633\u062a. \u0627\u0644\u06af\u0648\u0631\u06cc\u062a\u0645 \u0628\u0631\u062a \u062a\u0648\u0627\u0646\u0627\u06cc\u06cc \u062f\u0631\u06a9 \u0632\u0628\u0627\u0646 \u0645\u062d\u0627\u0648\u0631\u0647\u200c \u0631\u0627 \u0628\u0631\u0627\u06cc \u06af\u0648\u06af\u0644 \u0641\u0631\u0627\u0647\u0645 \u0633\u0627\u062e\u062a\u0647 \u0627\u0633\u062a. \u06cc\u0639\u0646\u06cc \u0628\u0627 \u062f\u0631\u06a9 \u0645\u0639\u0627\u0646\u06cc \u0645\u062a\u0641\u0627\u0648\u062a \u06a9\u0644\u0645\u0627\u062a \u0648 \u0627\u0631\u062a\u0628\u0627\u0637 \u0622\u0646\u200c\u0647\u0627 \u062f\u0631 \u0639\u0628\u0627\u0631\u062a\u060c \u0633\u0639\u06cc \u062f\u0627\u0631\u062f [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":1812,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1351","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-1"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.7 (Yoast SEO v25.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u0627\u0644\u06af\u0648\u0631\u06cc\u062a\u0645 \u0628\u0631\u062a \u0686\u06cc\u0633\u062a: \u0627\u0644\u06af\u0648\u0631\u06cc\u062a\u0645 BERT \u06cc\u06a9 \u0647\u0648\u0634 \u0645\u0635\u0646\u0648\u0639\u06cc \u0628\u0627 \u0646\u06af\u0631\u0634 \u0627\u0646\u0633\u0627\u0646\u06cc!<\/title>\n<meta name=\"description\" content=\"\u0627\u0644\u06af\u0648\u0631\u06cc\u062a\u0645 BERT \u0627\u0632 \u0645\u062f\u0644 \u0647\u0627\u06cc \u0645\u0647\u0645 \u0648 \u0639\u0645\u06cc\u0642 \u0632\u0628\u0627\u0646 \u0637\u0628\u06cc\u0639\u06cc \u062f\u0631 \u062f\u0631\u06a9 \u0632\u0628\u0627\u0646 \u06af\u0641\u062a\u0627\u0631 \u0627\u0633\u062a. \u0627\u06cc\u0646 \u0645\u0637\u0644\u0628 \u0628\u0644\u0627\u06af \u0622\u0631\u0646\u0627 \u0648\u06cc\u0698\u0646 \u0628\u0647 \u0647\u062f\u0641 \u0627\u0644\u06af\u0648\u0631\u06cc\u062a\u0645 \u0628\u0631\u062a \u0628\u0631\u0627\u06cc \u062f\u0631\u06a9 \u0628\u0647\u062a\u0631 \u062c\u0645\u0644\u0647 \u0648 \u0627\u062b\u0631\u0634 \u0628\u0631 \u0633\u0626\u0648 \u0645\u06cc \u067e\u0631\u062f\u0627\u0632\u062f.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/arnavision.com\/blog\/what-is-google-bert-algorithm\/\" \/>\n<meta property=\"og:locale\" content=\"fa_IR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" 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\u0627\u062b\u0631\u0634 \u0628\u0631 \u0633\u0626\u0648 \u0645\u06cc \u067e\u0631\u062f\u0627\u0632\u062f.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/arnavision.com\/blog\/what-is-google-bert-algorithm\/\" \/>\n<meta property=\"og:site_name\" content=\"\u0648\u0628\u0644\u0627\u06af \u0622\u0631\u0646\u0627\u0648\u06cc\u0698\u0646\" \/>\n<meta property=\"article:published_time\" content=\"2025-05-15T06:40:33+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/arnavision.com\/blog\/wp-content\/uploads\/2024\/11\/what-is-google-bert-algorithm.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"674\" \/>\n\t<meta property=\"og:image:height\" content=\"417\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"\u062a\u06cc\u0645 \u062a\u0648\u0644\u06cc\u062f \u0645\u062d\u062a\u0648\u0627\u06cc \u0622\u0631\u0646\u0627 \u0648\u06cc\u0698\u0646\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u0646\u0648\u0634\u062a\u0647\u200c\u0634\u062f\u0647 \u0628\u062f\u0633\u062a\" \/>\n\t<meta name=\"twitter:data1\" content=\"\u062a\u06cc\u0645 \u062a\u0648\u0644\u06cc\u062f \u0645\u062d\u062a\u0648\u0627\u06cc \u0622\u0631\u0646\u0627 \u0648\u06cc\u0698\u0646\" \/>\n\t<meta name=\"twitter:label2\" content=\"\u0632\u0645\u0627\u0646 \u062a\u0642\u0631\u06cc\u0628\u06cc \u0628\u0631\u0627\u06cc \u062e\u0648\u0627\u0646\u062f\u0646\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 \u062f\u0642\u06cc\u0642\u0647\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/arnavision.com\/blog\/what-is-google-bert-algorithm\/\",\"url\":\"https:\/\/arnavision.com\/blog\/what-is-google-bert-algorithm\/\",\"name\":\"\u0627\u0644\u06af\u0648\u0631\u06cc\u062a\u0645 \u0628\u0631\u062a \u0686\u06cc\u0633\u062a: 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